Henrique F.

Experience

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  Accenture

  May 2012 - Dec 2012

  Finance and Risk Analyst

  - Engaged in projects aimed at assisting companies in safeguarding their financial data, enhancing decision-making processes, and handling incomplete or biased information, thereby providing tangible returns to businesses and supporting high-performance achievement.- Provided support to organizations in overcoming challenges related to integrating financial and risk management functions, refining data analysis and interpretation, and fostering intelligent and sustainable growth.

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  Itaú Unibanco

  Jan 2013 - Sept 2017

  - Responsible for creating and analyzing financial and management executive reports with direct reporting to Itaú's executives.- Collaborated with other departments within the company to analyze and investigate key financial information to be reported to executives and directors.- Developed the "Board Book," an executive notebook containing consolidated information and analyses from over 10 areas of the company, providing insights to the CEO and members of the Executive Board. Served as a guide for comprehensive analyses of the bank, providing valuable inputs for decision-making processes. Show less - Responsible for financial control, budget management, strategic planning, scope definition, risk analysis, procurement, schedule tracking, report creation, and project documentation.- Oversight of integrated governance for corporate projects.- Implementation of project management processes, generating and validating indicators necessary to ensure the progress and advancement of projects within the department.- Preparation and leadership of operational and executive committees for projects. Show less - Participant of the trainee program, focusing on the finance area, which included training, projects, and career guidance. I was one of the 60 candidates selected among more than 40,000 applicants.- The program was divided into three main developmental stages:(a) Integration: Engaged in internal and external seminars to gain a comprehensive understanding of the bank's systemic vision, along with behavioral and business training.(b) Generalist: Underwent job rotations to explore the finance vice-presidency and risk control area, actively participating in projects and learning about key processes within the departments.(c) Specialist: Worked in the area of financial projects (Financial Projects Superintendence) with pre-established responsibilities and targets. Show less

  • Senior Analytics Analyst - Finance

    Mar 2016 - Sept 2017

  • Finance Project Manager

    Jan 2014 - Mar 2016

  • Finance and Risk Trainee

    Jan 2013 - Jan 2014
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  Genneraventa

  Dec 2017 - Dec 2018

  MBA Analytics Intern

  - Responsible for creating commercial and financial reports to support the company's management decision-making and the development and monitoring of KPIs (Key Performance Indicators).- Conducted analysis of operations and finance processes to increase efficiency and revenue for the company.- Managed and controlled the company's commercial strategy, continuously improving reports, indicators, and commercial information management.Key Cases & Results:- Achieved a 50% reduction in company debts through analysis, planning, and renegotiation monitoring.- Implemented automation of reports and process mapping, resulting in a 90% reduction in lead time for sales reports and product catalog generation.- Utilized as case studies for the MBA thesis focused on continuous improvement projects: "The Implementation of Continuous Improvement in a Company in the Food and Beverage Sector," receiving the highest grade (10) among all students in the class. Show less

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  Itaú Unibanco

  Jan 2019 - May 2021

  CRM and Business Analytics Coordinator

  - Managed and developed a team of 12 CRM and Analytics analysts.- Led the CRM and Analytics efforts in strategic projects for the bank, with a notable example being the PIX implementation in 2020. By utilizing clustering techniques and propensity analysis for channel optimization, we successfully implemented omnichannel communications that resulted in over 10 million PIX registrations from our customer base. Additionally, I led the CRM & Analytics War Room for the PIX project for eight months, providing executive reporting to the bank's management team.- Coordinated the CRM and Analytics efforts in the War Room for "Travessia PF," focused on credit offer communications during the early stages of the pandemic for the entire individual customer base of the bank. Collaborating with colleagues from different departments (planning, product, marketing, digital channels, compliance, etc.), we implemented over 200 communications per day across all available channels, tailoring offers according to each audience's profile. The Itaú "Travessia" program assisted over 2 million individuals and businesses during the pandemic.- Led the CRM and Analytics implementation of products from different families for the Itaú Agências and Itaú Uniclass segments. In these projects, working with partner teams, we defined the eligible audience, channels, and communication frequency. Show less

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  Via

  May 2021 - Apr 2022

  Data & Business Analytics Lead (Insights - Customer Satisfaction & UX)

  - I led the structuring and management of the Business Analytics and CRM team at the company. As the head, I was responsible for defining the strategic direction of the department, hiring the team members, and overseeing their performance, with direct reporting to the CMO and Director of Data.- Our team conducted data structuring, manipulation, and analysis using SQL and Python or R to understand customer needs and pain points, with the aim of increasing customer satisfaction and purchase recurrence, ensuring a positive customer experience. When needed, we built Power BI dashboards for data visualization and usability. For instance, we spearheaded the Analytics effort in a corporate project that redesigned the communication strategy with customers using boleto (payment slip) as a payment method. Through data analysis (SQL and Python) and A/B testing, our team approved and implemented the new strategy, resulting in a revenue increase of R$200 million per year for the company.- In collaboration with the Marketplace team, we led Analytics studies focused on improving customer satisfaction (NPS) during the Black Friday period. By utilizing statistical tools such as NPL (Net Promoter Language) and bigrams, we identified lessons learned and best practices, which were shared with key sellers of the company. This project led to a +20% improvement in the NPS for Black Friday 2021 compared to the previous year, 2020. Show less

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  Pmweb

  Apr 2022 - Oct 2023

  Manager of Business Analytics and CRM

  - I manage three teams: Business Intelligence, Web Analytics, and Client Insights.- I restructured the Business Analytics department by implementing new products, prospecting new clients alongside the sales team, and executing efficiency initiatives, resulting in a 133% increase in the area's ROI within one year.- Collaborating with our clients, we built statistical models related to revenue analysis, control groups, attribution windows, clustering, behavioral analyses, and implemented GA4 (Google Analytics 4).- Our team works with clients from diverse industries, developing customized insights reports and dashboards focused on CRM and KPI monitoring.- I led the implementation of Marketing Cloud Services' OKRs (Objectives and Key Results) in 2023, in collaboration with the company's directors.- Additionally, we handle internal projects aimed at continuously improving the reports used throughout the company. In one year, we successfully implemented over 10 transformative projects for various departments, including HR, finance, sales administration, among others. Reporting directly to the VP and CEO of the company. Show less

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  Escola Korú

  Jul 2022 - Mar 2023

  Mentor

  Career mentoring and personal development for students at Korú School.

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  Universidade do Vale do Rio dos Sinos

  Sept 2023 - now

  Visiting Profesor

  Professor of the "Consumer Insights" discipline of the postgraduate course "Performance in Consumption and Retail."

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  Itaú Unibanco

  Oct 2023 - now

  Realizo a mentoria de duas profissionais (coordenadora/especialista) do Itaú Unibanco, com o intuito de apoiar e orientar o desenvolvimento da carreira das mentorandas. Enquanto mentor, atuo no processo de aprendizagem com o suporte ao desenvolvimento de carreira. Utilizo métodos e ferramentas que suportem as discussões sobre jornada profissional.Assunto abordados na mentoria:- Definição de objetivos de carreira a médio e longo prazo.- Planejamento de vida a longo prazo.- Preparação para os próximos passos de carreira.- Definição de propósito. Show less - Gestão direta de uma equipe de profissionais de Growth e BI, distribuídos em três coordenações e seis squads, além da gestão indireta dos times de Tecnologia e CX, que fazem parte da nossa tríade de trabalho (Negócio + CX + Tecnologia).- Lidero a transformação da gestão do aplicativo do banco por meio de inteligência artificial e ciência de dados. Nosso objetivo é otimizar os principais indicadores de Growth das comunicações aos clientes do Itaú Unibanco.- Fui responsável por definir a estratégia e prioridades das jornadas de conversas no aplicativo do Itaú, além de construir e gerenciar centenas de comunicações personalizadas disponíveis aos nossos clientes, de acordo com seus momentos de vida.- Em um ano, conseguimos crescer significativamente os contratos realizados por meio do canal digital, além de aumentarmos em oito vezes os cliques dos nossos clientes nas campanhas, sempre focando nos pilares de cobertura e relevância para garantir conversas contextualizadas e necessárias segundo seus respectivos momentos de vida. Show less

  • Mentor de carreira

    Jun 2024 - now

  • Gerente de Canais Digitais (Analytics e Growth)

    Oct 2023 - now