Farhan Irham Khalid

Experience

• 

  Shopee

  Apr 2020 - Oct 2024

  • Maintain relationships with FMCG brands to improve business performance and growth by Constructing strategic business plans along with analyzing market gaps and opportunities• Oversee assigned FMCG brands, including but not limited to negotiating deals, operational improvement and campaign participation to maximize growth • Analyze brands progress, activities, sales performances, and category initiatives to drive transaction and revenue performance • Resolve brands-related inquiries, issues, and escalations from various stakeholders • Plan and execute initiatives related to assigned brands and Shopee programs as well as clearly communicate the progress to internal and external stakeholdersAccomplishment:• Best Performing RM Awards Q4 2023 Shopee Indonesia• Managed to maintain good relationship with 30 brands in Shopee Mall and uplift Gross Merchandise Value (GMV) for the brands by 12% Year on Year• Awarded as Top 3 Ingatkan Diskon Submission Shopee Mall for assuring managed brands to take part in promotional campaign• Partook in organizing Shopee Seller Conference 2023 to boost Shopee seller engagement• Managed to lead a small team which consists of Business Development Analysts to achieve category’s performance targets • Managed to handle the implementation and usage growth of Shopee Ads and Jaringan KOL Shopee program within the Shopee Mall Sellers Show less • Establish and develop relationships with Fashion brands to improve business performance and growth by Analyzing daily sales, campaign sales performance, and conducting brands review to grow their business, drive transaction and revenue performance• Negotiate deals with key brands and curate SKUs for various campaigns, promotions, online marketing, and media as required• Manage pricing strategy, product assortment, stock availability of brands in the category• Resolve brands operational issues, including but not limited to content, logistic, marketing, finance, ads service,and campaignAccomplishment:• Managed to maintain good relationship with 50 Fashion brands in Shopee Mall and uplift Gross Merchandise Value (GMV) for the brands by 20% Year on Year• Managed to make business strategy for brands and awarded as Top 10 GMV for 12.12 Birthday Sale Campaign in Men’s Clothes Category Show less

  • Senior Business Development Analyst - Account Management (FMCG)

    Jan 2022 - Oct 2024

  • Business Development Analyst - Account Management (Fashion)

    Aug 2020 - Jan 2022

  • Business Development Intern - Project

    Apr 2020 - Jul 2020
• 

  TACO Group

  Oct 2024 - now

  Assistant Ecommerce Manager

  • Develop and Implement Strategy and Business Plan for E-commerce channels (Shopee, Shop Tokopedia & Blibli)• Responsible for submitting sales targets and marketing budgets for E-commerce channels in one year• Responsible for promotional activities in E-commerce• Monitor and analyze online sales performance, identify areas for improvement and implement strategies for revenue• Build good and strong relationships with buyers & Taco Partners• Create brand awareness in online channels• Work closely with the marketing team to create social media campaigns, strategy planning and evaluation of ads platforms & CPAS, content creation and managementAccomplishment:• Increased Gross Merchandise Value (GMV) from Q3 to Q4 2024 by 30%. • Increased Gross Merchandise Value (GMV) from Q1 2024 t0 Q1 2025 by 40,8% • Increased Gross Merchandise Value (GMV) from Q4 2024 to Q1 2025 by 32,4% • Leading Social Media and Media Buying Strategy for new brands in the company • Successfully led e-commerce and partner teams by achieving performance targets Show less