Marie-Maude Gervais

Experience

• 

  Solmax International

  May 2008 - Apr 2009

  Marketing Internship
• 

  Bell

  Sept 2009 - Aug 2010

  Digital Operations Internship @ Sympatico.ca Portal

  • Assisting content managers with their daily tasks or special projects.• Collaborating with partners during content orders.

• 

  Bell

  Dec 2010 - Jul 2014

  Content Manager, Entertainmenent and Video

  - Led projects for expanding and enhancing assigned websites.- Developed brand guidelines and positioning in alignment with the portfolio's overall strategy.- Managed and mentored the editorial team (internal and external) to ensure adherence to editorial guidelines and achievement of performance objectives.

• 

  Bell Media

  May 2014 - Jul 2015

  - Led content promotion strategies to increase traffic to Bell Media's digital properties and boost content visibility on various platforms. - Managed projects related to website redesigns, video production, and editorial enhancements. - Supervised editorial teams, ensuring compliance with guidelines, schedules, and budgets.

  • Project Manager

    Jan 2015 - Jul 2015

  • Digital Editor-in-Chief, Entertainment and Youth

    May 2014 - Jan 2015
• 

  Fair Play Production

  Jul 2015 - Apr 2017

  Digital and Social Media Lead

  - Coordinated digital project deliverables with diverse stakeholders, ensuring adherence to production schedules. - Developed and executed digital content and social media strategies for TV productions. - Prepared performance analysis reports to enhance digital strategies.

• 

  BRP

  Apr 2017 - now

  - Successfully launched two global apps (mobile and retail environment) and led a website redesign for a global product launch. - Formulated and executed the digital experience strategy for the brand, driven by data-driven insights. - Collaborated with cross-functional experts to enhance user engagement and lead generation

  • Global Connectivity & Application Development Manager, Digital

    Mar 2021 - now

  • Connectivity Lead, Digital

    May 2019 - Mar 2021

  • Global Digital Marketing Lead, Can-Am On-Road

    Apr 2017 - May 2019