Kartik Goel

Experience

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  Lakshyam

  Dec 2022 - Mar 2023

  Research & Strategy Intern

  •Conducted a market analysis for the Tuk Tuk Gilhari project, including an assessment of direct and indirect competition of 10+ major competitors benchmarking on 11+ factors.•Developed a multi-faceted marketing strategy, including comprehensive details that offer end-to-end solutions to potential problems.•Executed around 10+ detailed end-to-end plan for various events which are to be held at the farm over a three-to four-month period.•Created a pitch deck that showcases the business plan, including the project's vision, mission, values, financials etc., to be directly presented to investors, stakeholders.•Curated and organized Lakshyam NGO's project content for their website.•Prepared an introductory presentation which emphasised on the farm's unique features.•Received a Letter of Recommendation (LOR) from the founder of the NGO for the same. Show less

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  Hindu Consulting Group

  Jan 2023 - Apr 2023

  •Worked on a Consulting Project which involved Market Entry, Research, Strategy etc.•Attended Various Knowledge Sessions on Basics of Consulting, Guesstimates, Case Interviews/ Frameworks. •Successfully Organised “CorpNeeti 2.0” a B-Plan Competition under Hindu Consulting Summit “Contrivance” which witnessed an aggregate of 2000+ registerations.• Worked in the Digital Team of the Summit and made Content for the Social Media Handles which received 10,000+ Impressions.

  • Junior Consultant

    Nov 2022 - Apr 2023

  • Sub-Coordinator: Contrivance’23

    Jan 2023 - Feb 2023
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  Kaizen- Department of Commerce, Hindu College

  Jan 2023 - Sept 2023

  •Researched on Various Topics & Made Content for the Social Media Handles of the Department of Commerce, Hindu College. •Ideated on the Event “City of Impostors” in the Annual Commerce Fest “Zeitgeist ‘23” which received 2500+ Registrations.•Assisted the Logistics Vertical and PR Vertical of the Event in Raising Sponsorships.

  • Chronicle Member

    Nov 2022 - Sept 2023

  • Core Member: Zeitgeist’23

    Jan 2023 - Feb 2023
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  Finance & Investment Cell, Hindu College

  Jan 2023 - May 2023

  Member

  •Successfully Conducted and Organised a Mock-stock Competition under the Annual Flagship Event “Financial Colosseum” which received 400+ Registrations.•Ideated on and Implemented Project Seher (First Initiative under the Social Wing introduced by the society).•Part of the Logistics team for workshop on “Financial Empowerment through Wealth Creation” organised by F&IC Hindu.•Attended various Knowledge / Development Sessions on Basics of Finance.

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  Oll.co

  May 2023 - Jun 2023

  Product & Growth Intern

  •Assessed and restructured 45+ tasks, developed 5+ compelling case studies that covered multiple aspects of the course. •Reviewed and enhanced the progress report, providing suggestions to ensure a more formal presentation that aligns with professional standards and recommended UI/UX strategies for the entire customer journey. •Conducted primary research by successfully gathering 100+ responses to gain a comprehensive understanding of the target market's needs and preferences. •Conducted a competitor analysis of OLL's 12+ competitors and examined their unique selling points, product features, user journey, pricing strategies, and other vital factors.•Curated 10+ innovative offline & online marketing strategies for OLL including social media platforms, achievers’ meet, mentoring sessions and collaborations. Show less

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  Marquee Fellowship Program

  May 2023 - Jun 2023

  Investment Banking Fellow

  •Conducted extensive research and formalised a detailed report, based on in-depth analysis.

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  Vitto

  Jun 2023 - Aug 2023

  Growth & Strategy Intern, Project Director

  📌Co-led a team of 12 members to perform the following tasks:•Conducted in-depth market research and competitor analysis of 10+ key players on various vital factors in the microfinance sector.•Performed comprehensive customer segmentation analysis in 8+ segments to better understand the diverse customer base.•Prepared UI/UX reports derived from company analysis, enhancing the user experience.•Identified expansion opportunities by analysing industry trends across 10+ factors, narrowing down to 2 high-potential segments.•Conducted primary research surveys, analysing input from 250+ customers within the recommended segments to gain knowledge about the customer needs and preferences.•Developed 20+ targeted Offline & Online marketing strategies based on current scenario and customer preferences, catering to both existing and upcoming tier 1 and tier 2 markets. Show less

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  Unstop

  Aug 2023 - Oct 2023

  Growth & Marketing Intern

  •Conceptualised 5 strategies to increase customer retention & on-boarding. •Increased Serviceable Obtainable Market (SOM) by projected 6300.•Spearheaded comprehensive Primary & Secondary research to deeply analyse needs & wants of 250+ institutions in Mumbai & Pune.

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  Wright Research

  Sept 2023 - Dec 2023

  Equity Research Intern

  •Thoroughly crafted industry analysis reports encompassing comprehensive studies across various sectors, including in-depth examinations of sector overview, trends, regulatory landscape, competitive analysis, investment opportunities, financial analysis, investor recommendations, and sector outlook.•Executed analyses for ten pivotal contributing industries in the economy, spanning Information Technology, Pharmaceuticals, Consumer Goods, Banking, Automobile, Real Estate, Infrastructure, and Defence, showcasing expertise in comprehensive industry assessments and strategic insights.•Shortlisted five companies within each industry and conducted detailed fundamental analysis, scrutinizing balance sheets and profit and loss statements to analyze shifts and variations in presented items.•Providing Investor Recommendations from research conducted on these industries. Show less

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  Hindu Consulting Group

  Nov 2023 - now

  •Restructured the society’s website which lead to a 10x increase in the impressions.•Actively involved in marketing “Aced & Placed 2.0” (A Live Consulting Placement Bootcamp) which witnessed 800+ registrations.•Undertook the initiative and demonstrated extensive research on "Potential Airline Duopoly" under Analytiq. •Spearheaded a team of 15+ individuals to ideate and conduct a business simulation event "Corpneeti 3.0" under Contrivance' 24 witnessing 4000+ registrations.

  • Senior Consultant

    Apr 2024 - now

  • Consultant

    Apr 2023 - Apr 2024

  • Event Head: Contrivance'24

    Nov 2023 - Feb 2024
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  Kaizen- Department of Commerce, Hindu College

  Jan 2024 - now

  •Conducted research and drafted the department’s monthly newsletter “ComVerse”. •Organised a strategic competition "Corporate Consortium" under Zeitgeist' 24 having 4000+ registrations.

  • Senior Chronicle Member

    Sept 2023 - now

  • Member

    Nov 2022 - now

  • Core Member: Zeitgeist'24

    Jan 2024 - Mar 2024