Brigitte Blacher

Experience

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  Groupe Français d'Informatique (Data processing service

  Jan 1986 - Jan 1987

  Marketing Assistant

  • Launching of a production maintenance management software on the French market (advertising, direct marketing, sales promotion) • Development of national customer files to prepare the commercial action plan

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  FNMF - Fédération Nationale de la Mutualité Française

  Jan 1987 - Jan 1989

  Marketing Projects Manager

  • Development and Implementation of a Sales Aid Software : specifications, validation tests, writing up of the User Manual and training of Sales Reps.Direct contacts and permanent work with the External Supplier, the I.T Department and the Cross Functional Departments.Respect of time deadline (4 months) and presentation of the software at the « Mutual Fund Companies Convention»• Media: supervision and analysis of advertising campaigns with reply coupons. Media planning, Advertising purchasing, organization of reply coupons utilisation. Budget : 1.2 Million FF. Return : 1.8 Million FF/year for an average of 6 years.• New Product: market studies, writing up of the commercial action plan and defining of sales documents .• Analysis of the main data processing system and inventory and specification of statistical documents and results needed Show less

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  Clever SA , then Somaco/Fontenay Fermetures. (Members of the "Conraets group")

  Jan 1989 - Jan 1996

  Marketing Studies Manager

  • Marketing Studies : supervision and analysis of the commercial activity of the salesbranches (turnover,profit margin,sales forcasting), marketing studies and analysis.• Direct Marketing : setting up, supervision and analysis of direct marketing campaigns with the Direct Marketing Agency. Purchasing of external database and creation of in house ones.• Development and implementation of the statistical information system. Setting up of in house data bases• Supervision of the Statistics Department and personnel Show less

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  Novartis

  Jan 1996 - now

  Senior Sales Forecasting Manager

  • Implementation,animation and conducting change of Forecasting Process with Marketing Teams, Demand managers,Business Unit Directors, Controllers and headquarters.• Integration of ALCON products , GSK Oncology, Chiron, Ophtalmics and Sandoz and transfer of Export activities and products to Sandoz Division.• Involvement in International working groups to define a “Core Business process” for forecasting, launch, tool and performance measurements.• Novartis Awards for quality and consistency of France Subsidiary forecasts• Management & tutoring of temporary employees and of Ophtalmics Forecasting Coordinator• Ciba/Sandoz Merger : involvement in Demand Management Team, development and implementation of the New Forecasting Process for all NOVARTIS products. • Futurcast Forecasting Software Project Leader :Budget: 90.000 Euros, 65 persons, coordination with Novartis headquarter & Canadian Supplier.Regular Testing & implementation of new versions for the top Ten Subsidiaries.• Pharos France & International Forecasting Software Project Manager.Work with CAP GEMINI-Basle, IT Department and Novartis Headquarters.• Software implementation in 45 Novartis Subsidiaries.• Leading 3 Pharos International workshops a year and on site interventions in Brazil,Hungary and in the World Health Organization & Novartis Special Awards for the Pharos project Show less