
Marcelo Kneip
Corretor de Câmbio

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About me
Head of Sales | Global Key Account Manager | Marketing Director | Business Development
Education

USP
2011 - 2011Aluno Especial no Mestrado em Relações Internacionais Teoria Avançada das Relações InternacionaisParticipação como Aluno Especial da matéria Teoria Avançadas de Relações Internacionais. Grade final 80/100

Fundação Getulio Vargas
2014 - 2016MBA Executivo em Gestão Estratégica e Econômica de Negócios Administração, Negócios e Marketing 899/1000
Centro Universitário das Faculdades Metropolitanas
2005 - 2009Bacharel em Relações Internacionais International Relations and Affairs 796/1000
Faculdade de Economia, Administração, Contabilidade e Atuária da Universidade de São Paulo
2023 - 2023Aluno Especial no Programa de Pós-graduação em Administração - Mestrado e DoutoradoAreas de Estudo- Responsible Management: theory and practice - Transformação Digital

NEXT MBA
2024 - 2025Master in Marketing Marketing
Experience

Cotação D.T.V.M S/A
Sept 2008 - Oct 2009Corretor de Câmbio
Emdoc São Paulo
Nov 2009 - Sept 2012Consultor Senior e Coordenador de Equipe
EY - Ernst & Young
Sept 2012 - Mar 2016Senior Advisor• Management of commercial meetings in Brazilian and Colombian companies to promote products and services in the global mobility sector (People Advisory Services), performing cross-selling of companies served in Brazil and that are targets in Colombia;• Team management of 5 people focused on their development, efficiency and service quality;• Recovery of client relationship: building and organization of the work team, quality training, definition of new KPIs and solution of management issues;• Mentorship role, guiding 5 company professionals, focused on career development;• Experience in Mobility, Taxes (tax, labor and pension fund legislation), shadow payroll and fringe benefits.Main Results:• Management of client portfolio composed of medium-sized and large companies with average revenue volume of USD 1 million (year); • Delivery of major immigration projects – AGC: Brazil factory, Honda: C-level and board of directors; Ambev: C-level, board of directors and managers;• Implementation of operational improvement processes, such as Share Point, technology tools and workflow organization in the People Advisory Services department, generating 15% saving in man-hours. Show less

EMS
Apr 2016 - Jan 2022• Estabelecimento de parceria estratégicas com clientes, visando a inserção de protocolos e padronização de produtos em Operadoras de Saúde, Hospitais e Clínicas de grande porte;• Criação de novos negócios em clientes estratégicos, desenhando projetos inovadores que visem a geração de demanda e a gestão da sinistralidade da operadora;• Gestão da carteira de clientes, identificando os principais Stakeholders em Key Account’s privados em Ortopedia, Reumatologia, Gastroenterologia, Otorrinolaringologia, Cardiologia, Ginecologia e Endocrinologia na regional São Paulo;• Atuação como consultor estratégico de negócios para o cliente, identificando melhorias de MKT, Atendimento ao cliente e tributária no negócio; Show less • Client portfolio management, identifying the main Stakeholders in private Key Accounts in Orthopedics, Rheumatology, Gastroenterology, Otolaryngology, Cardiology, Gynecology and Endocrinology in the Southern Zone / Center of São Paulo city, ABC Paulista and Baixada Santista; • Acting as strategic business consultant for the client, identifying improvements in Marketing, Customer Service and Tax implications for the business; • Team building and management for Representative roles;• Mapping and definition of operational regions, territory management considering KPI, KOL monitoring and financial management.Main Results:• Relationship building with the main private clinics of São Paulo, generating 30% growth in Market Share in MAT in the product portfolio and an average Prescription Market Share of 40% in served Clinics; • High-performance team building and leadership with low turnover rate; • Ended 2019 as the best team of the Regional SPC and 5th in Brazil, through Market Share growth and Productivity KPI control;• Best team of the Regional SPC in 2018 and 7th in Brazil, with Market Share growth of over 25% in the period;• Secured the main KOLs of the Baixada Santista region in Cardiology, achieving Prescription Market Share results above 80%. Show less • Acting in Albert Einstein Hospital and region, focused on businesses and prescription generation, development of adequate approach for each client/doctor with specialization in RMT, ORT, CRD, GOB, END and CLG. Main Results:• Greatest KPI growth among all sectors of São Paulo city; • Boost of Market Share and Target Achievement results, going from roughly 5% to 13% at the end of the period for the promoted product portfolio; • Consolidation of EMS's image in Albert Einstein Hospital - opening up for sponsorship in conferences, speakers and demand generation. Show less
Regional Key Account Manager
Dec 2020 - Jan 2022District Manager
Apr 2017 - Dec 2020Junior Sales Propagandist
Apr 2016 - Mar 2017

Schwan Cosmetics do Brasil
Jan 2022 - Mar 2023Global Key Account Manager | Head of Sales BrazilGerenciamento global da carteira de clientes estratégicos da companhia, gerenciando time de vendas no Brasil, Alemanha, Colômbia e México• Responsável pelo departamento comercial, gerenciamento time de marketing e vendas no Brasil• Responsável pelo gerenciamento de clientes LATAM/ MERCOSUL• Responsável pela estratégica comercial e inovação de produtos, direcionando o time de P&D sobre quais lançamentos serão realizados e o time de operações, sobre updates da produção• Responsável pela gestão do time de Marketing e criação da estratégia de produtos Made in Brazil• Criação de novos negócios e abertura de clientes em setores estratégicos no mercado brasileiro e MERCOSUL• Treinamento, capacitação comercial e liderança de pessoas para toda LATAM Show less

DermapenWorld™ Brasil
Mar 2023 - Jun 2023National Sales Manager- Consultoria estratégica para implementação das operações da Dermapenworld no Brasil.- Definição estratégia comercial e de Marketing.- Definição de canais de venda.- Definição de área geográfica de atuação Y1 e Y2.- Abertura de contato com canal varejo Farma.- Abertura de contato com Sociedade Brasileira de Dermatologia.- Definição perfil profissional da força de vendas.- Processo seletivo e contratação da força de vendas.- Treinamento da força de vendas, curso de novos e definição de bricks de atuação. Show less

EMS
Aug 2023 - nowGerente de Produtos - Núcleo Hipertensão
May 2024 - nowGerente Regional de Clientes Estratégicos Cardiometabolica (BU Marketing)
Oct 2023 - May 2024Gerente Regional de Clientes Estratégicos
Aug 2023 - Oct 2023
Licenses & Certifications

Acesso ao Mercado Publico e Privado
ATENZIMar 2020- View certificate

Programa de Formação Branding Digital
G4 EducaçãoSept 2025 
Inteligência Emocional
Escola ConquerMay 2020
Marketing Digital
Universidade de São PauloNov 2019
Programa Medical Innovation
Scholars in Medical InnovationOct 2025- View certificate

Programa de Formação Academia de IA
G4 EducaçãoSept 2025 
Programa Medical Innovation
Scholars in Medical InnovationOct 2025
Honors & Awards
- Awarded to Marcelo KneipSenior Training Program at Q’Center – St. Charles, IL EY Nov 2014 Senior training program for professionals with a high level perfomance at Q’Center – St. Charles, IL
- Awarded to Marcelo KneipSAR Program EY Leadership development program for high level senior consultant (young professionals) in order to provide an international experience and services integration in Americas region.
Volunteer Experience
Mentor Voluntário para Startup Health Tec
Issued by Distrito on Mar 2020
Associated with Marcelo KneipVoluntário
Issued by Cruz Vermelha Brasileira on Jan 2008
Associated with Marcelo KneipCoordenador
Issued by PARR - Programa de Apoio para a Recolocação dos Refugiados on Jan 2011
Associated with Marcelo Kneip
Languages
- inInglês
- esEspanhol
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