Sukrit Sarkar

Experience

• 

  Radio Mirchi

  Jun 2007 - Feb 2011

  • • Planned and executed – the first of its kind Virtual Education Fair generating $100,000 revenue. This initiative started an alternate online marketing revenue stream that focused on internet instead of radio• Formulated new reports structure, to enhance information dissemination and analysis, reduced reporting time by 3 days. • Consulted with 40+ clients and CMOs, designed 100+ campaigns across sectors, achieving 35% revenue growth and 90% retention • Conceptualized & Managed Ford Ikon Cross Country Drive exclusively on Radio Mirchi, first of its kind launch activation for a premium sedan• Developed a new client portfolio of 8 clients, contributing 20% towards revenue targets within one year

  • Executive Business Intelligence

    Sept 2009 - Feb 2011

  • Account Executive - Integrated Marketing Project Manager

    Jun 2007 - Sept 2009
• 

  Customer Centria

  Mar 2011 - Jun 2012

  Research and Projects Coordinator

  • Designed the business proposal and implementation plan for Axis Remit, a new addition to client portfolio.• Gained 30,000+ followers in the first quarter, through a Social Media Engagement calendar for Taj Hotels. • Conducted market research – dipstick surveys, consumer behavior study – for one of the first ‘digital only jewelry retailers’ in India onboarding a new logo • Part of Brand Wagons – an internal think tank to assimilate best practices and thought processes from various industries. Show less

• 

  Bennett Coleman and Co. Ltd. (Times Group)

  Jul 2012 - Nov 2021

  • Consulted with 100+ international C-suite clients, designing brand and media projects, onboarding and retaining key clients – Dubai Tourism, Abu Dhabi Tourism, Emirates, Gulf Air, Pepsi, Dubai Parks etc. • Conceptualized, planned, delivered, 50+ high impact, multi-channel, ROI driven campaigns, leading to 95% customer retention• Led major rebranding partnership with Abu Dhabi government – generating $4 Mn revenue stream• Collaborated with partner and agency networks to establish best channel practices for Tourism and Culture Authority Abu Dhabi, exceeding set campaign targets by 20% • Led the market research, developed creative briefs, formulated channel, and platform calendars, for Dubai’s commerce marketing program – “Dubai: Beyond Possible.” Increasing business enquiries by 150%• Synergized with cross-functional teams across digital media, print, television, mobile product teams to deliver “Dubai: Beyond Possible” campaign, exceeding performance metrics by 12%• Led the "Beyond Possible" commerce marketing program for Dubai Tourism a unique Content and Partner marketing program with emphasis on producing, writing, editing, client and partner content for B2B audiences attracting over 80 mn+ views in a 12 month period. • Collaborated with partner, stakeholder, agency and editorial networks to establish best practice performance measures for Tourism and Culture Authority Abu Dhabi’s performance marketing campaign, exceeding set campaign targets by 20%• Designed 20+ multi-channel campaigns encompassing demand generation, audience growth, audience win-back and retention campaigns. Show less • Completed entity formation, client prospecting, business planning and initial account development plans in an aggressive 6-month timeframe to establish the first international office in MENA - Dubai, UAE • Led strategic initiatives in Business Development, consulting with C-suite members to onboard Dubai Tourism – creating the largest revenue stream from an international client in the Times of India Group • Crafted content strategy and co-created award-winning campaign “Be My Guest” for one of Asia’s largest Tourism bodies aimed at driving customer acquisition and generating high reach and visibility, resulting in 15% growth in tourist arrivals from India• Synergized with cross-functional teams across digital media, print, television, mobile product teams to deliver high reach and high impact “Dubai: Beyond Possible” campaign highlighting commerce tourism in Dubai, exceeding KPIs by 15%• Generated over $8 Mn in International revenue over a period of 3 years by creating integrated marketing campaigns and brand strategies• Conducted Market Research and Audience Research develop 10+ comprehensive marketing decks for clients resulting in client wins Show less • Member of the Core Team of The Times of India Film Awards (TOIFA) 2013, Vancouver, Canada - the largest ‘Bollywood’ event of its kind, leading to 20% growth of tourists to Vancouver from India• Generated $5 Mn alternate revenue stream through event ticketing, within a 60-day promotional window• Managed the Visit British Columbia yearlong media campaign - coordinating with editorial teams, advertising teams, product teams to create content driven projects and visibility led campaigns - increasing tourism and investment to British Columbia from India.• Supervised branding identity and creative designing for TOIFA 2013 Vancouver, Canada and designed campaigns to ensure maximum reach and awareness• Developed Sales channels, Marketing plans, Content monetization programs for ET Travel - India's only Travel Weekly magazine• Launched 10+ digital products such as customized content microsites and landing pages with combined budget of $ 15,000 Show less

  • Senior Manager - Media Strategy and Operations

    Jul 2018 - Nov 2021

  • Manager Business Development

    Jul 2014 - Jun 2018

  • Assistant Manager - Business Development

    Jul 2012 - Jun 2014
• 

  Amazon

  Nov 2021 - Jun 2023

  Innovation Marketing Manager

  • Developed and published ‘Buy with Prime Branding Guidelines’ for merchants in a span of 30 days.• Collaborated with UX team to conduct brand and usability research leading to 25%+ higher recognition and trust scores on merchant sites.• Consulted with 100+ merchants on best branding practices adoption resulting in 70%+ increase in traffic. • Led brand guidelines adoption project collaborating with 200+ merchants leading to 85%+ adoption in first 30 days of launch.• Established Fraud and Abuse mitigation mechanism for ‘Buy with Prime’ brand guidelines leading to 90%+ cases of early detection of potential fraud cases. • Created and managed ‘Buy with Prime’ shopper events program – a new profit center – contributing to 25% of GMS revenue during key events.• Developed a traffic-boost module for the shopper events program, which increased traffic to participating merchant sites by 80%+ during shopper events. • Collaborated with marketing operations team to automate merchant intake process reducing merchant intake time by 75%.• Ideated and created 15+ communication templates for the lifecycle – from invitation to completion – of the shopper events program leading to 80% growth in best practices adoption.• Created shopper events dashboard and reporting metrics providing senior management and key stakeholders with visibility. • Led Buy with Prime’s first participation in Prime Day 2022 resulting in 65% increase in GMS revenue and increased merchant adoption by 40%.• Led the first minority and small businesses events - Black History Month and Women’s History Month, leading to 200% ROAS and small businesses receiving 50%+ growth in unit sales.• Developed and published ‘Buy with Prime Branding Guidelines for Agencies and 3Ps’ resulting in 100% adoption among 50+ Agencies and 3P cohort in the first 30-day launch period. Show less

• 

  Hexaware Technologies

  Sept 2023 - now

  Product Owner