
Dana Ahern
Integrated Marketing Intern

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About me
Principal CSM - Strategic Accounts @ Salsify
Education

Saint Elizabeth University
-Bachelor’s Degree Public Relations, Advertising, and Applied Communication 3.9Activities and Societies: Lambda Pi Eta - National Communication Association Honor Society, Kappa Gamma Pi - National Catholic College Graduate Honor Society Bachelor of Arts in Communication specializing in Public Relations with highest honor
Experience

IMA | Institute of Management Accountants
Jan 2013 - Jun 2013Integrated Marketing InternI reported to the Integrated Marketing Director assisting in everything from social media campaigns to redesigning the visual identity of the organization’s events.Creative mind behind effective designs produced to inform, engage, and inspire the organization’s target audiences assisting in the production and delivery of the organization’s new and existing brand assets.Assisted in social media campaign ideation, increasing engagement and gaining 3,000 fans organically in four months with a steady increase daily. Assisted in the redesign of the visual identity for one of the organization’s largest (and most profitable) events of the year created to educate college students about becoming a Certified Management Accountant.Assisted in the strategy behind the organization’s commercial photography efforts, as well as doing in-house shoots to accompany design projects. Show less

County College of Morris
Jun 2013 - Oct 2013Public Relations InternI reported to the Director of College Relations and was responsible for press releases and articles with an audience base of nearly 10,000 at CCM and all of Morris County, New Jersey. Researched, interviewed and promoted faculty members in spotlight biographies published to the school’s website and for the CCM Connections magazine which is distributed to all Morris County residents.Assisted in social media campaign ideation and maintenance, increasing student engagement on Facebook and Twitter. Show less

Sprinklr
May 2014 - Jul 2017Worked extensively on optimization of platform strategy with fortune 100 companies, two of the top five financial institutions in the country and various global retail brands via reporting/analytics, moderation, content marketing and ads managementIdentified opportunities and worked directly with internal Sprinklr business development teams to grow existing accounts. Managed projects of various internal services teams that worked with the clients and was responsible for retaining and growing $1.5 million of ARRServed in the mentorship program acting as a mentor to new hires and interns making sure they understood roles and responsibilities, best practices, and how to navigate our various day-to-day software programs helping to ensure their success Show less Acted as the day-to-day software implementation manager. I supported Success Directors to ensure optimal client service as it relates to platform performance, functionality, enhancements, and configuration. Involved in pre-sales activity, working with internal Sprinklr business development teams to grow existing accounts. Successfully grew business-level accounts to strategic level leading to my promotion to Success Manager.Served as the main day-to-day point of contact for a variety of global enterprise brands including two of the top five banks in the US and a fortune 100 company. Show less
Customer Success Manager
Apr 2016 - Jul 2017Customer Success Analyst
Dec 2014 - Apr 2016Success Management Intern
May 2014 - Dec 2014

Plymouth Rock Assurance
Jul 2017 - Oct 2018Digital Content StrategistI formulated and executed robust digital content strategies and led the team in the adoption of a newly on-boarded data-based marketing program.Developed and managed a multi-channel content calendar shared across multiple departments to track project status and maintain cohesive messaging Formulated and executed paid social media strategy across multiple channels using various mediums to establish a unified brand presence increasing quotes, sales and engagement Worked as a system admin and internal advocate for new data software, working with internal team members to build advanced automation within the tools to improve marketing strategy and efficiencyTracked success of sponsored content, topics, targets and formats, compiling data and providing recommendations for future campaigns Show less

Botify
Nov 2018 - Feb 2020Enterprise Customer Success ManagerI worked on strategic enterprise-level accounts and focused on optimization strategy with my clients as well as retention and growth strategy of $2 million of ARR.Created success plans with each client to identify success criteria and metrics to ensure the client obtained value from the software and met their KPIs. Worked directly with my business development team on growth potential and assisted in the largest upsell of 2019 which led to my 2019 President's Club Award.Assisted in building internal processes for the customer success department including templates for renewal and upsell proposals, customer success plans and business reviews. Show less

Phenom
Feb 2020 - Apr 2022Senior Enterprise Customer Success ManagerI worked to ensure our largest global enterprise customers attained the most value from the software as possible managing $4 million of ARR.Focused on increasing adoption of the platform and leading global roll out strategies to thousands of recruiters worldwide. Acted as a consultant to customers in how to best optimize their use of the platform, leading to increase in adoption and upsell opportunity. Worked closely with Product, Development and Account Management departments to best serve the customer's needs and grow each account.Regularly analyzed data and presented compelling success stories and areas of opportunity to champions.Mentored new hires and hosted regular sessions for helping acclimate new hires to Phenom and the Customer Success organization. Presented quarterly business reviews to key stakeholders - VPs, CHROs, CIOs. Show less

Salsify
Apr 2022 - nowPrincipal Customer Success ManagerI work to ensure our largest strategic customers attain the most value from the software as possible and am responsible for management and retention of $6 million of ARR.Partner with customers to build success plans to track and measure initiatives, projects and prioritizations quarter over quarter. Act as a consultant to customers in how to best optimize their use of the platform, leading to increase in adoption and growth opportunity. Work closely with Product, Development and Account Management departments to best serve the customers' needs and grow each account.Regularly analyze data and present compelling success stories and areas of opportunity to stakeholders and champions.Member of the Salsify Leadership Development Program acting as a mentor to fellow CSMs. I assist them with career development activities and advise them in variety of other Customer Success topics to help them succeed in their role. Show less
Licenses & Certifications
- View certificate

PIM Proficiency Certification
SalsifyMay 2022 - View certificate

Salsify Foundations Proficiency
SalsifyApr 2022 - View certificate

Customer Success Leadership Level 1: Coaching and Enablement for Success Leaders
Growth Molecules™Aug 2023 - View certificate

Salsify Syndication Certification
SalsifyMay 2022 - View certificate

Level 1 Customer Success Foundations
Growth Molecules™Feb 2023
Honors & Awards
- Awarded to Dana AhernPresidents Award Botify Jan 2020 2019 Presidents Award winner for my net retention rate which included the company's largest upsell of the year.
Volunteer Experience
Digital Marketing Advisory Council Member
Issued by The George Washington University School of Business on Jun 2021
Associated with Dana AhernMentor
Issued by Saint Elizabeth University on Sept 2018
Associated with Dana Ahern
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