Ollie East

Experience

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  OSRAM

  Aug 2004 - Apr 2006

  Business Development Manager
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  Philips

  Apr 2006 - Jul 2008

  Product Marketing Manager – Travel and Transportation (UK & DACH)

  Accountable for positioning Philips as the lighting brand of choice in the Rail, Aviation and Shipping industries.Responsible for building and developing a portfolio of existing and newly developed products to match industry needs within this new market segment whilst ensuring these products also met strict industry regulations.Led marketing initiatives with newly developed strategic channel partners and partnered with key pressure groups to educate the industry on the energy saving "Green" benefits of using SSL (Solid State Lighting) products. Presented at industry events in order to highlight the cost and environmental benefits associated with modern LED technology.Management of all industry specific brochures, marketing collateral and trade eventsChosen to attended the Philips Talent Development Program - 2007 Show less

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  LG Electronics

  Jul 2008 - Mar 2010

  Product Manager iTV (Hospitality TV) & Global Relationship Manager: Hilton Hotels

  Reported directly to the B2B group General Manager with full responsibility for the financial performance of the multi million pound iTV (interactive TV) product group in the UK & Ireland. • Development of the iTV portfolio strategy including responsibility for the bi-annual product launch for iTV, Stand-alone Hotel TV, Commercial Pro and Commercial lite B2B displays.• Created product marketing strategies and tactical campaigns across all channels to drive end user engagement resulting in a £3.8mln increase in category revenue, from £3.4mln in early 2008 to £7.2mln in 2009, leading LG to become the Hospitality TV category leader in the UK market.• Part of the EU B2B product team working with product management in Korea I used conjoint analysis to measure preferences for certain product features and forecast the likely acceptance of new product developments.• Re-enforced LG’s new category leadership position by negotiating and securing both the Hilton Hotels Hotel TV Global contract worth over $20mln and the largest single order for Hotel TV’s in Europe. Show less

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  Swisscom

  Mar 2010 - Jul 2013

  Promoted to the position of regional manager and tasked with devising and implementing both the go-to-market strategy and product development strategy for the APAC region.- Designed and delivered a major market research project to obtain and analyze key strategic data to present a detailed regional go-to-market and product development strategy, resulting in the creation of two new localized product lines- Successfully executed product launch strategy for SaaS Hotel TV and BYOD (all-share cast) product lines into the APAC market, securing multimillion-dollar contracts with two prestigious hotel brands- Led the execution of the APAC sales channel structure, successfully negotiating multiple strategic tier-1 reseller (VAR) & SI contracts in China, Singapore, Japan, Malaysia and Thailand. Show less Directly reporting to the Vice President EMEA and with full P+L responsibility for the Swisscom Hospitality UK subsidiary, Mr East achieved remarkable growth by successfully repositioning of the Swisscom brand in the UK from a mundane Wi-Fi hotspot provider to a more consultative full service IT SaaS partner. - Developed and implemented a new sales and operations structure that resulted an 8-fold increase in systems integration revenue and a 40% increase in net revenue in just two years, whist also responsible for delivering ~60% of new contract business globally in 2011 - Devised and introduced the new UK multi-channel marketing & branding strategy for all business lines resulting in the successful launch of a new SaaS TV solution, projecting Swisscom into a market leader position for the first time ever in this space, all within ~8 months of launch. Show less

  • Regional Manager (Technology Strategy) - APAC

    Apr 2012 - Jul 2013

  • Director - Sales, Marketing & Operations UK & Ireland

    Mar 2010 - Apr 2012
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  Active Influence

  Jul 2013 - Oct 2013

  Sr Marketing Consultant (contract)

  Working with the Analyst Relations department of a major US technology company, I was contracted to provide consultancy services for a three month influencer marketing project.

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  University of York

  Oct 2013 - Sept 2014

  Full Time Graduate Student - MSc Global Marketing

  Graduated 2nd in class with Distinction (4.0 GPA/Summa cum laude)A full time MS marketing student at the University of York with a focus on digital marketing strategy and consumer behaviour within the financial services industry.A member of the Russell group of elite universities, the University of York places among the top 10 universities in the UK and top 100 in the world according to the 2012 QS World University Rankings.

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  FLIP Bank

  May 2014 - Sept 2014

  Research Associate, Marketing Strategy (Summer Internship)

  During my internship, I executed a substantial quantitative research project to examine how specific attributes impacted consumer acceptance of fully digital banking services. Utilizing data analysis, mathematical modeling, regression analysis, and SPSS, I generated valuable insights to inform Flip's marketing strategy.

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  ZS Associates

  Nov 2014 - Jun 2017

  Business Consultant – Strategy and Marketing Analytics

  Working primarily within major pharmaceutical companies' business strategy and marketing analytics groups, I addressed strategic business and marketing issues by designing and implementing robust quantitative analytical models. I led teams across the US and India on various engagements including growth strategy, consumer marketing optimization, brand strategy, and product launch initiatives for Oncology and Immunology assets.

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  Deloitte Consulting

  Jun 2017 - Mar 2019

  Consulting Manager - Strategy & Analytics - Analytics & Cognitive

  At Deloitte's InsightStudio, I contributed to revolutionizing outcomes through harnessing the exponential growth of data, smarter algorithms, and faster processing speeds. I bolstered the delivery of big data technologies and cognitive computing to extract valuable insights from previously unused data sources, combining science and design thinking to allow workers to amplify their intelligence while focusing on achieving better outcomes.

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  Baker Tilly US

  Mar 2019 - May 2023

  As a Principle maximizing the capabilities of cloud services, I leverage my extensive knowledge in digital strategy, Microsoft Azure, Amazon Web Services (AWS), and cloud computing. Actively engaged in new business development while driving technological innovation and strategic vision, I excel in marketing strategy, leadership, and consulting to continually grow business in this area. As Consulting Director, I applied my expertise in cloud (AWS/Azure), data, digital strategy, and various leadership skills to successfully execute business strategy focused projects.

  • Principal - Baker Tilly Digital

    Jun 2021 - May 2023

  • Consulting Director - Advanced Analytics and Data Engineering

    Mar 2019 - Jun 2021
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  Capgemini

  Jul 2023 - now

  Selected for the Capgemini Pathfinders 2024 Leadership Program. Pathfinders is not just a program; it's a journey designed to elevate your leadership qualities. It challenges you to lead with imagination and empathy, pushing your people leadership potential to new heights, making you to be ready to take on senior leadership positions within the firm.

  • Principal | Head of Customer First & NA GenAI CX Lead Insights & Data North America

    Jul 2024 - now

  • Head of Go to Market Strategy & US GenAI CX Lead | Customer First & Data Strategy | I&D NA

    Jul 2023 - Aug 2024