
Tammy Richards
Vice President Marketing, Educational Technology

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About me
Chief Executive Officer | MBA and Engineer | Extensive Experience in Board Governance | Elected Official
Education

Harvard Business School
1984 - 1986MBA Business Administration and Management, GeneralMaster of Business Administration. Electives in strategic planning and competitive analysis, with Michael Porter as professor, finance, and marketing.

Texas A&M University
1978 - 1982BS Industrial EngineeringBachelor of Science, summa cum laude (3.96/4.0), in Industrial Engineering. Texas A&M President's Endowed Scholar (awarded to top 3% of entering students). Recipient of the Senior Engineering award (selected by the Engineering faculty based on academic and extracurricular achievements).
Experience

Texas Instruments
Jan 1982 - Jan 2003Vice President Marketing, Educational TechnologyHeld progressively more responsible roles at Texas Instruments, including Vice President of Marketing for the Educational & Productivity Solutions Division and Worldwide Director Customer Relationship Management for the Semiconductor Division. Managed all marketing functions for the $500 million E&PS Division (calculator business). Global responsibility with direct reports in the Americas, Europe, Asia, and Australia and a total staff of 150 employees. Other positions included P&L Manager of a $72 million consumer retail business; Product Manager overseeing all phases of product development including market research and software design; Director of Customer Relationship Management of the Texas Instruments Semiconductor Division Customer Relationship Management program; and Quality Assurance Engineer in the Texas Instruments Defense and Systems Division. Show less

Southern Methodist University
Jan 2003 - Jan 2012Associate Dean and COO, Lyle School of EngineeringResponsible for finance, operations, enrollment, marketing, communications, and outreach as Chief Operating Officer and Associate Dean. Key member of leadership team. Managed a $25 million budget. Doubled the engineering student population during a time of national declines in engineering enrollment. Increased graduate revenue each year. Developed brand strategy and supporting literature and website. Raised over $2 million from corporations, private donors, foundations, and state grant-making institutions.Held additional role as Executive Director of the Infinity Project, a non-profit that developed technology and curricular materials for secondary and middle school engineering courses. Increased school base from 80 schools to over 400 schools in 38 states. Show less

Plano Independent School District Board of Trustees
Jan 2010 - May 2021Elected School Board TrusteeA high-achieving suburban school district north of Dallas, Texas with an annual budget of $850 million. First elected in 2010 and reelected in 2013 and 2017. Board chair from 2011 to 2013 and from 2019 to present. Member of audit committee. Extensive governance experience serving on this highly regulated, governmental agency and significant crisis and high-stakes communications experience.

Big Brothers Big Sisters Lone Star
Jan 2012 - Jan 2013President and CEOLed a 200 person, $13.5 million agency supporting 10,000 children in mentoring relationships in Dallas, Fort Worth, Houston, and west central Texas. Implemented an aggressive plan to restore stability to an organization in transition. Managed a 10% reduction in force to better align resources with expenses. Led the restoration of United Way of Metropolitan Dallas funding after a multi-year lapse.

VolunteerNow
Jan 2013 - Jun 2022Chief Executive OfficerA technology nonprofit providing volunteer matching software for the K-12 school market, municipalities, and nonprofits. Led the agile design development of thousands of lines of code and the go-to-market strategy. Rebranded a 40-year-old nonprofit to allow nationwide expansion. 14 school districts across the country serving over 400,00 students now use the VOLY.org software and expansion continues nationally.
Licenses & Certifications

Registered Professional Engineer - inactive
Texas Board of Professional Engineers and Land Surveyors
Volunteer Experience
Board Member and Chair
Issued by Head Start of Greater Dallas on May 2001
Associated with Tammy Richards
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