Rebecca Atherstone

Experience

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  Moon Walk Communications

  -

  Public Relations Manager
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  V&A Waterfront Company,

  Dec 1991 - Nov 2001

  Events and Entertainment Manager

  I managed events and promotions across the entire lifestyle spectrum at the V&A Waterfront, as well as the entertainment portfolio which included performances by top international and local acts, ranging from orchestras and choirs to bands and individual music performers, dance troupes and comedians. My portfolio included attracting major events to the V&A Waterfront, negotiating sponsorships for events, and forging partnerships with organizations to mutual benefit. A key facet was conceptualizing new events and promotions and planning an annual events and entertainment programme. I also managed junior events coordinators and a team of casual staff and contractual partners. Show less

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  Rosemary Hare Public Relations

  Jan 2003 - Jan 2005

  Account Manager

  Managed PR campaigns for clients across the civil and public sector. Among them the City of Cape Town. Odyssey magazine. The Cape Town Festival. The Cape Town Jazzathon.

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  FIVESTAR PR

  Jun 2009 - Jul 2015

  PR MANAGER

  I managed publicity and media campaigns for clients in the luxury sector of the hospitality, travel and tourism industries and also the arts. I provided a copy writing service that extended to websites, brochures, adverts and e-shots, as well as standard feature writing. My portfolio encompassed generating publicity within the mainstream media (print, radio, tv) digital platforms and across social media platforms, for lovely lifestyle news, including entertainment and arts news, restaurant news, hotel news, spa news, wine news and environmental and conservation news. I also profiled chefs, 'foodie' personalities, CEO's and celebrity personalities, among others. Show less

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  Moon Walk Communications

  Aug 2015 - Mar 2020

  Senior PR Manager

  Managed strategy, planning and rollout of publicity and media campaigns for exciting premium consumer and lifestyle clients, advertising agencies, hospitality and blue chip corporate clients. I loved the interplay between our team and our advertising agency, Publicis Machine and the creative energy in our workspace. My portfolio encompassed lots of copy writing, pitching, media interaction event management, client management and managing junior staff. I focused on generating publicity across all platforms - from mainstream print to web and blogs and extending to social media platforms, and of course radio and TV. Show less

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  MSLGROUP

  Apr 2020 - Oct 2020

  Managed strategy, planning and rollout of campaigns for premium liquor brands Bernini, Extreme Energy, Count Pushkin and Gordon’s Gin within the Distell group, and financial services organization, RCS. Managed campaigns for premium liquor brands like Bernini, Extreme Energy, Count Pushkin and Gordon’s Gin within the Distell group and blue chip financial services company, RCS.

  • Senior PR Account Manager

    Apr 2020 - Oct 2020

  • Senior Public Relations Manager

    Apr 2020 - Oct 2020
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  Saatchi & Saatchi X

  Oct 2020 - Nov 2021

  Senior Public Relations Manager

  Managed the strategic oversight and rollout of campaigns for lovely liquor brands in the Distell stable, including Bernini, Klipdrift, Three Ships Whisky and Extreme.

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  Https://www.cultivatecoms.co.za/ Cultivate Communications

  Jan 2022 - now

  Senior Media Relations Manager