Valerie Costa

Experience

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  The Chiofaro Company

  Apr 2004 - Aug 2005

  Executive Administrative Assistant

  Supported the Chief Investment Officer and Company President in daily business operationsMaintained contact database, confidential corporate files, mass mailings and special eventsEdited executive correspondence and marketing materials Demonstrated superior levels of reliability, professionalism, and courteous demeanor

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  Museum of Science, Boston

  Aug 2005 - Aug 2016

  Manage the technical and operational infrastructure to support results-oriented 40 person department, including website, social media, space planning, equipment maintenence, and new technology adoptionConceptualize and oversee eie.org website redesign and maintenance with external web design company, a $200K project completed on time and on budgetManage a small team to produce educational apps for curriculum projectsServe as a senior member of the departmental management team, offering guidance and support for projects across cross-functional teamsDirectly supervise support staff as well as interns and volunteersManage all logistical aspects of operational projects, including development of office policies, safetly procedures, new employee coordination, marketing efforts, and event logisticsServe as the main interface between team and larger museum departments, including IT, Events, and Sales; a proven ability to work across teamsDevelop and maintain strong relationships with national partners and educational institutions to effectively disseminate productsDisseminate products through presentations to stakeholders at national conferencesOrganize and maintain inventory of thousands of materials for outreach eventsWork with outside vendors to develop material kits for large scale productionCoordinate sourcing, purchasing, invoicing, and payment for all ordersLog sales and workshop data using custom-designed Microsoft Access databaseMaintain and update social media and survey tools as neededAssist in video editing and filming for videos seriesAssist with research and development of new curriculum units and professional development strategies Show less Engineering is Elementary® (EiE®)Coordinate local and national workshops with in house staff and national partners for Engineering is Elementary curriculum projectMaintain and update EiE website, social media, and survey tools as neededAssist in video editing for EiE professional development videos seriesCoordinate sourcing, purchasing, invoicing, and payment for orders to online storeCreate and maintain organization of systems for the Engineering is Elementary projectWork with outside vendors to develop material kits for large scale productionAssist with research and development of new curriculum units, professional development strategies, and new afterschool curriculum, Engineering AdventuresManage 3 person staff as well as weekly volunteersDesign and implement a logistics system for professional development eventsWork on database functions for new Sales and PD data pointsCoordinate National Field Sites for EiE field testing with lead teachers for workshops and test kits for new unitsProvide logistics support for local workshopsMaintain stock room of over 1,000 materials for workshop and other professional development events Show less Responsible for creating and maintaining research/ contact databasesAssisted with engineering curriculum projects and professional development for Elementary and High School studentsRepresented the Museum at National and Regional conferences to promote STEM educationCoordinate statewide events, using internal and external vendors, for engineers, educators and administrators to organize and share resources for studentsMaintained nationwide NCTL calendar of events for projects and speaking arrangements of upper managementAssumed duties of main contact person for Power Up! Program for outreach among MA schoolsManaged a $10,000 mini grant campaign for the MCAS Engineering/ Technology examManaged NCTL Intern for a semester conducting research for project Show less

  • Operations Program Manager

    May 2013 - Aug 2016

  • Professional Development Coordinator

    Jun 2007 - Apr 2013

  • Senior Research/ Evaluation Assistant

    Aug 2005 - May 2007
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  L.E.K. Consulting

  Aug 2016 - Feb 2020

  Digital Marketing Project Management• Conceptualize and oversee lek.com website redesign and content management with external web design company, a $450K project completed on time and on budget • Manage corporate website initiatives and oversee other digital properties of L.E.K.• Serve as a senior member of the departmental management team, offering guidance, providing visibility and updates for projects across cross-functional teams • Manage and oversee email marketing automation and social media tools and work with staff to create robust sector and regional content campaigns to drive traffic and conversions• Oversee social media program, specifically targeting LinkedIn, responsible for 50,000+ follower growth during tenure at L.E.K. also launched Instagram to drive L.E.K. recruiting and thought leadership goals• Directly supervise marketing operations and graphic design staff as well as internsBuild Vendor and Partner Relationships• Coordinate regional and global campaigns for partners and leaders of the firm• Serve as the main interface between marketing team and other departments, including IT, Internal Communication, Knowledge Management, and Technical Innovation; a proven ability to work across teams• Develop and maintain strong relationships with global partners and to effectively disseminate products and initiatives through presentations to stakeholders Technical and Operational Management• Implement Project Management system for global marketing team to improve reporting and resource allocation for global and local initiatives• Maintain and update social media and survey tools as needed Show less • Manage L.E.K.’s global corporate website and microsites via the CMS (Drupal and Wordpress), including making proactive recommendations to continuously optimize the user experience• Working with the Director of Marketing and other team members, lead major digital initiatives such as website redesigns or reskins, new site builds and other larger functionality implementationso Partner with external web vendors to implement major web enhancements• Act as the technical expert on the team for our CMS and other web technologies• Lead analytics and measurement of the performance of digital properties using various web analytics toolso Create and maintain marketing metrics dashboards that track marketing effectiveness and analytics• Manage HubSpot integration with the website and campaign microsites• Maintain a website road map as a framework to field and prioritize major global website change requests• As part of managing web enhancements, review and ensure brand compliance on digital assets• Manage website workflows for content management (including corporate site and foreign regions)• Act as owner of the HubSpot platform and marketing automation processes and best practices, for the firm globally, including:o Train team on HubSpot technical usage and best practiceso Vendor managemento Global team liaison for implementations and integrations• Manage all aspects of email marketing campaigns for the Americas region, including development, campaign set-up in HubSpot, CTAs, list implementation, A/B testing, landing page development, work flows, drip campaigns and post-campaign analysis and reporting• Coordinate with other internal stakeholders on marketing campaigns• Incorporate industry best practices for the HubSpot suite of tools by actively exploring and implementing new features, functionality releases, workflows, personalization and segmentation Show less

  • Digital Marketing Manager

    Sept 2018 - Feb 2020

  • Digital Marketing Specialist

    Aug 2016 - Sept 2018
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  GoodCell

  Feb 2020 - Jul 2022

  • Interface between stakeholders on the Commercial Team (Sales, Marketing and Operations) and Product Team (Software, Engineering and User Experience), to support the build of technology stack needed for customer acquisition activities, assets, and tools.• Manage the entire product life cycle from strategic planning to tactical execution• Develop and manage project plans for product development and solutions• Translate product vision and roadmap into well-defined product requirements/user stories• Develop and maintain strong relationships with internal and external partners to effectively disseminate projects and initiatives through presentations to stakeholders • Working with the product and marketing teams to improve strategies, evaluating and assessing the programs’ strengths and weaknesses• Expectation management of various stakeholders/client groups.• Manage and execute large external data projects, recommend courses of action and manage relationships for positive progress, respond to complex problems and prescribe solutions• Build consensus among internal clients/customers and across key partner/stakeholder on product vision and various elements.• Build strong relationships with various internal EY teams, leadership, and business stakeholders• Collaborate and share best practices across the team and serve as a role model for leading change, innovation, and transformation Show less

  • Program Manager

    Dec 2020 - Jul 2022

  • Marketing Manager

    Feb 2020 - Dec 2020
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  HarbourVest Partners

  Jul 2022 - now

  Program Manager