Ifeoluwa Shekinah Olagunju

Experience

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  Swinging Bridge Magazine

  Aug 2013 - Aug 2015

  Student Writer

  • Drafted, wrote and published articles regarding various subject matters relating to students• Informed, marketed and advertised magazine to students and other audiences

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  Messiah University

  Feb 2015 - Apr 2015

  Event Planning Intern

  • Collaborated, planned and executed various events for the Department of Communication• Liaised, negotiated and communicated with different organizations for support and funding of events

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  MAX 102.3FM

  May 2015 - Aug 2015

  Social Media Intern

  • Coordinated, updated and stimulated active accounts on Twitter, Facebook and Instagram to engage with different audiences• Forecast, researched and kept an informed awareness on trending topics to promote the radio shows• Composed, drafted and published blog posts on relevant and interesting issues• Maintained interaction, communication and interviews with guests and celebrities

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  Messiah University

  Aug 2015 - Dec 2016

  • Initiate, engage and market to alumni, parents and others affiliated with the college to raise funds for student scholarships• Communicate, coordinate and motivate audiences using persuasion tactics to encourage active participation in giving• Raise financial support for the College through telephone solicitation• Serve as an ambassador for Messiah College, interacting in an enthusiastic and professional manner• Share news about events and programs at the College• Strive to make at least 50 calls an hour• Maintain an accurate record of donor information• Participate in mandatory orientation and training sessions• Maintain consistent and reliable attendance. Show less

  • Web Design & Social Media Intern

    Aug 2016 - Dec 2016

  • Phonathon Fundraiser

    Aug 2015 - Dec 2016
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  Philanthropy Roundtable

  Jan 2016 - Apr 2016

  Publications Intern

  • Researched, planned and executed social media strategies to boost online communication with audiences• Arranged, assembled an efficient distribution of publications through Amazon and FedEx• Worked closely with the magazine’s managing editor to learn the art and science of journalism, the ins and outs of producing a quarterly magazine• Learned what it means to participate in a non­profit publications team

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  Bravo Group

  Jan 2017 - May 2017

  Communications and Public Relations Intern

  • Contacted appropriate media on behalf of clients in media relations strategy and execution• Developed research materials on competitor information and market behavior• Researched, wrote, edited, and published blog posts on relevant industry topics• Increased donors via email fundraising through crafted email newsletters

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  Self Employed

  Sept 2017 - May 2018

  Freelance Editor

  • Read and edited stories to check grammar, coherency, and flow for fiction novels of different genres• Shared feedback on story progression, plot gaps, and story direction• Edited and eliminated typos and technical errors to make writing succinct and simple

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  DKK Nigeria

  Sept 2017 - Dec 2017

  Public Relations and Marketing Officer

  • Performed media tracking daily for MTN, Mastercard, and WISCAR on different mediums• Performed copywriting & editing for client websites, blogs, press releases, and social media• Organized, hosted, and attended press events for clientele• Designed & created visually interesting and engaging graphics for marketing content• Planned & executed media and marketing strategy for different clients

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  Noah's Ark Communications

  Jan 2018 - Dec 2018

  Copywriter and Editor

  • Draft and create marketing copy for Airtel, Nokia, P&G, and Friesland Campina Wamco Nigeria• Edit print, radio, and online advertising copy in marketing campaigns for different clients• Produce interesting content for advertising, public relations, and social media campaigns• Generate and record voice content for advertising scripts

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  Daily Posts Copywriting

  Nov 2018 - Jan 2019

  Remote Copywriter

  - Write SEO optimized web copy for landing pages, websites, and blogs- Craft persuasive copy and content that motivate readers to take a required action- Research into audiences to see what content relates to them and the most effective way to communicate with them - Deliver creative content for clients’ e-commerce, public relations, and social media campaigns.

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  RED | For Africa

  Jun 2019 - Mar 2021

  Senior Associate, Client Partnership

  • Strategized and executed successful marketing and PR campaigns for local and international clients in diverse industries ranging from United Nations World Food Programme, Medplus Pharmacy, Nigerian Breweries, FrieslandCampina WAMCO, Access Bank, and many others• Created and planned annual PR campaigns for Maltina leading to 30 per cent increase in social media engagement, the innovative launch of new products reaching 80 million audiences across Nigeria, and winning ‘Malt Brand of The Year 2020’ • Expertly manage and resolve crisis campaigns for clients, preventing issues from becoming crises, and turning crises into opportunities for positive brand promotions. • Content creation across multiple platforms to reach target audiences, from podcasts, feature articles, press releases, TV scripts, speeches, and many other niche content Show less

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  Avon Medical Practice

  Apr 2021 - Oct 2023

  Head, Marketing and Corporate Communications

  • Lead and manage content creation, editing, and publishing across diverse stakeholders using digital and traditional media channels to increase brand awareness.• Develop effective corporate communications strategies for internal and external stakeholders• Utilise data and customer insights to create, plan and execute marketing campaigns converting to sales revenue of over 100million naira annually• Train and mentor new and existing team members on content strategy, marketing planning, and customer experience metricsNotable Achievements;• Led website redesign and optimisation for SEO, leading to a 45% increase in monthly page traffic and 20% increase in lead generation from website call-to-actions• Handled social media content strategy increasing conversions by 124%, CTR by 47%, social web referrals by 25% and a 52% increase in engagement across social media channels in the first year• Oversight of customer experience strategies tracking and increasing quarterly CSAT and NPS scores on patient experience by 45%• Grew social media communities across Instagram, Facebook, and LinkedIn with a 54% increase in followers and cumulative impressions of over 25 million in a year• Executed internal engagement campaigns and strategies, increasing employee satisfaction by 32% Show less

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  Gunju Consulting

  Oct 2022 - May 2024

  Lead Consultant
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  U.S. Department of State

  Jun 2024 - now

  Press and Media Coordinator