Sweta Bohra

Experience

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  Nielsen

  Jun 2003 - Jun 2008

  A Six Sigma Black Belt, with 5 yrs of retail research experience. Have spent over 5 years in AC Nielsen Retail Audit and worked on clients like P&G, Marico, Castrol, and Heinz. In my role as Regional Client Manager for P&G, I had the chance to work out of Singapore and lead retail research projects for P&G business across the APAC region. I have also had the opportunity to work on analytic consulting projects to shape distribution and assortment strategies for my clients.

  • Manager

    Jan 2007 - Jun 2008

  • Manager, Client Service

    Jun 2003 - Jun 2008
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  FinalMile Consulting (A Fractal Company)

  Jun 2008 - Feb 2013

  Behavior Architect

  We are behaviour architects. We influence behaviour change across a wide range of applications, including marketing, organizational and social objectives, by applying learnings from behavioural economics and neurosciences. So far, we have successfully changed behaviour across diverse assignments, including packaged goods, ready-to-eat foods, luxury jewelry and other lifestyle categories. We have also played a key role in influencing behaviour in social causes to minimize deaths due to trespassing on railway tracks, and to discourage spitting in the city of Mumbai. Show less

• 

  Nielsen

  Mar 2013 - Jul 2015

  Lead the Analytics engagement with FMCG companies based in West and South of India. Worked largely with Market Mix Modelling, Category Forecasting, Retail Analytics and Distribution expansion projects.Most challenging projects:- Pricing analytics (Recommending price changes to improve profitability with minimum loss to sales) for a fast food major was one of the most interesting and challenging projects. - Market Mix Modelling for a multi category - multi brand CPG client. Lead the analytics engagement for premier FMCG clients helping them solve business issues through simple, actionable solutions

  • Director, Advanced Analytic Consulting

    Aug 2014 - Jul 2015

  • Associate Director, Analytics Consulting

    Mar 2013 - Jul 2014
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  Analytics

  Aug 2015 - Jul 2016

  Independent Consultant

  Working with Nielsen on specific analytic projects in category forecasting and market mix modelling space

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  Nepa

  Aug 2016 - Aug 2018

  • The objectives of this role are o To narrow down focus on quality of reports and deliver client ready reportso To groom a specialised team for insighting and story-telling through their projects o To enable the teams to independently action complex research projects • Ensuring a balance between executing, learning and enhancing the team during high pressure times is a challenge that I manage in this role.• Liaising among various teams like Sales, Project Management and process functions to ensure smooth, on time completion of projects is a daily necessity• Automating parts of the process to bring in efficiency and to take away redundant processes is helping the team complete a large number of projects without capacity augmentation• Evaluating project management tools that can be customised to match our process flow • Evaluating BI tools to find the right fit for our deliverables, ensuring universal applicability, low learning curve and long-term usability.• Managing a team size of 16 with a range from freshers to 8+ years of experience brings in new learning every day! Show less • I was responsible for standardizing and improving the reporting processes for various project typeso From basics like a standard order form to getting feedback from the stakeholders. o Restructuring the teams to meet organisational objectiveso Identifying ways to motivate the teams to deliver better quality, work as a team and share knowledge• The aim was to independently deliver research projects through the GRL team to sales teams across the Nepa markets• Apart from the complexity of working in foreign languages, my team had to deal with various kinds of projects. Enhancing their skills from basic campaign evaluations to conjoints was a part of my responsibility• I had to bring focus on “why” we do certain things from “how” we do it. I played an instrumental role in helping the team understand the business objective of different kinds of projects so they could add value to the final delivery rather than mechanically follow a process. Show less

  • Head of Insights & Analysis Team at GRL, Nepa India

    Nov 2017 - Aug 2018

  • Head of Research & Operations at Nepa India

    Aug 2016 - Dec 2017
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  Nielsen

  Oct 2018 - Jan 2021

  Director, Analytics

  Lead for Assortment and Space Optimization Solutions, Africa and Middle East Markets. Lead analytics engagement for retailers and manufacturers in UAE.

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  Procter & Gamble

  Jan 2021 - now

  Shopper Insights and Innovation