Annie Markova

Experience

• 

  Telerik

  May 2006 - Nov 2010

  • Managed all aspects of the marketing and advertising of three brands of user interface components and developer tools• Developed and executed the launch for new Telerik products (ALM solution, Refactoring tool, UI component suite)• Ran high-impact marketing campaigns and promotions including viral videos, teaser campaigns, community games • A key stakeholder in the new corporate Website Project including design, content structure and usability• Worked closely with management, lead software developers, evangelists and sales to translate important product developments into credible stories• Coordinated PR initiatives with a PR agency to deliver press releases and by-line articles• Led the Marketing team; hired, supervised and trained new team members Show less

  • Senior Brand Manager / Team Lead

    Jan 2009 - Nov 2010

  • Marketing Executive

    May 2006 - Jan 2009
• 

  AdeoPoint

  Jan 2011 - Jun 2011

  Marketing and Events Manager

  • Directed the marketing strategy, launch and communication campaign for the AdeoServe cloud services portfolio• Managed website content generation, direct emailing, SEM and social media strategy with a primary focus on lead generation• Organised and promoted company events and webinars

• 

  Knexus

  Aug 2011 - Oct 2011

  Product Marketing Consultant (Contractor)

  • Defined product positioning, messaging and communications plan for all Knexus products• Managed email lead-generation campaigns to different industry verticals• Developed a project plan for a new corporate website• Responsible for the company’s online PR, website content and other corporate communication and marketing materials

• 

  SDL International

  Jan 2012 - Sept 2015

  Product Marketing Executive - Language Technologies

  • Part of the EMEA Product Marketing team responsible for SDL’s leading translation software (SDL Trados Studio)• Building competitive analysis, market data reports, product performance surveys and organizing product training • Supporting the marketing and sales teams with content creation, product demos and webinar presentations• Developing product collateral, sales tools & cheat sheets

• 

  Equifax UK

  Sept 2015 - Feb 2019

  Propositions Marketing Manager
• 

  Chaos

  Mar 2019 - now

  • Product Marketing Team Lead

    Jul 2024 - now

  • Product Marketing Manager

    Mar 2019 - now