Muhammad Ali

Experience

• 

  Dologix

  Oct 2006 - Mar 2008

  Web and Graphic Designer

  • Liaised with clients to discuss their requirements and pre-sales activities by coming up with new designs• Created layouts, illustrations, and web designs according to specific brand guidelines• Created newsletters, banners, fliers, brochures, and logo designs• Created sample and final website layouts• Converted many PSDs to HTML• Created video tutorials for front and backend management system

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  Invision Technologies

  Apr 2008 - Jan 2010

  Web Designer & Online Marketer

  • Executed and managed Google Adwords campaigns for different clients as per their marketing requirements• Meeting with clients to understand their design and marketing needs• Participated in ATL & BTL campaigns designing for different clients with the team• Designed flyers, book and magazine covers, advertisement banners, handouts, posters, logos, and other visual layouts• Created professional promotional materials for direct mailing• Coordinated production activities and final review with printers, service agencies, advertisers, and vendors• Finalized designs, as per client’s requirements Show less

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  TV2DAY

  Feb 2010 - Apr 2011

  Transmission Controller

  • Managed daily transmission playlist• Prepared daily transmission reports• Scheduled commercial transmissions• Managed live transmission • Fixed point chart integration with web portal

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  Media Solutions Pakistan

  Jun 2011 - Apr 2014

  Team Leader – Web and Graphic Designing

  As a team leader, I am managing the team of individuals working for the clients with respect to:• Web, graphics & print designing• WordPress customization • E-Commerce Management with Magento, Open Cart, Shopify, Big Commerce, etc. for clients• Search engine optimization• Social/online media marketing & PPC campaigns management to generate leads• Content/Copy Writing - Tutorials writing • Respond to written and telephonic inquiries from clients• Assist clients and to provide with the best possible solutions as per their requirements Show less

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  Cafe2go

  May 2014 - Aug 2017

  Responsible for ATL & BTL marketing strategies and campaigns along with Social media marketing and management to achieve the organizational goals• Collaborating with creative and media agencies to raise the brand awareness and successfully run the marketing campaigns• Managing advertisements, events management & internet communication• Responsible for web and graphic designing and online store management, along with social media marketing• Supporting events team and ensuring the smooth run of all activities & delivering the brand message by participating in events Show less • Creating, implementing and executing the marketing strategies and campaigns to achieve the organizational goals• Designing of various marketing and print materials for offline and online campaigns• Branding & packaging of various products including coffee, chocolates, Iced cans, etc. • Supporting the team in promotion development, branding, new menu products execution and launch• Assisting in setting up the marketing budget and reducing the cost• Collaborating with creative and media agencies to raise the brand awareness and successfully run the marketing campaigns• Coordinating, meeting and discussing the opportunities with advertisement and marketing agencies• Managing advertisements, events management & internet communication• Supporting and coordinating with General Manager in marketing campaigns, staff briefings, and new store openings• Market research and running online and offline marketing campaigns for seasonal promotions, new products launch and to raise the brand awareness• Designing, updating & monitoring the web and social media content to achieve the required goals• Managing and updating Company's Social media pages to run the promotions and raise the brand awareness• Working with printers, digital printing and pre-press processes and finalization of print designs as per requirements• Providing POS solution to the company to reduce the software cost, to get better reports and accurate inventory management and reports• Responsible for installation, implementation, training & menu items recipes creation to get proper inventory depletion reports• Supporting events team and ensuring the smooth run of all activities & delivering the brand message by participating in events• Providing E-Commerce solution for web store and assisting to generate offline sales through internet• Managing different ad networks to run promotions, and increase the sales• Supporting our Franchisees with regards to marketing materials in different countries Show less

  • Marketing Manager

    Aug 2016 - Aug 2017

  • Graphics Designer / Social Media Marketing Executive

    May 2014 - Jul 2016