Riley La

Experience

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  Corporate Executive Board

  Sept 2006 - Sept 2010

  Sit in the Center of Excellence for Digital Marketing and Demand Generation. Advise Product Marketing function on integrated campaign approach, user experience, and campaign reporting. Also provide operational support in form configuration, landing page development, and program builder.Continue to serve as the Eloqua administrator and vendor manager. Responsible for all training and end user support. Provide operational and strategic support in marketing automation for the firm. Collaborate with cross-functional teams to develop first firmwide automated lead management strategy. Show less Served as the Eloqua administrator and vendor manager. Responsible for providing training and best practices as it relates to marketing automation tool, Eloqua.Represented Marketing department during Siebel to Salesforce.com CRM migration project. Participated in discovery sessions, assisted in creating requirements documents and use cases, solutions design, performed user acceptance testing, and assisted with training and roll out.Subject matter expert in list management/ segmentation. Show less Served as first point of contact for Controllers and Tax Directors. Assisted account managers in renewal process by scheduling renewal discussions with Controllers and Tax Directors.Partnered with Business Intelligence vendor to automate customer intelligence reports for cost-cutting and labor-saving initiative. Automated reports resulted in an immediate time-savings of seven FTEs and overall projected cost savings of $1.5 million.Served on Member Services Task Force. Analyzed areas for process improvement and presented ideas to management. Show less

  • Marketing Analyst, Digital Marketing

    Apr 2010 - Sept 2010

  • Marketing Specialist, Marketing Technology and Analytics

    Dec 2008 - Mar 2010

  • Marketing Reporting Associate, Marketing Analytics

    Oct 2007 - Nov 2008

  • Member Services Coordinator, Finance Division

    Sept 2006 - Sept 2007
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  DemandGen

  Sept 2010 - Jan 2011

  Client Services
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  Merkle

  Jan 2011 - Dec 2011

  Manager, Marketing Operations

  Owned the technology roadmap for the corporate marketing department. Technologies included Salesforce.com, ExactTarget, and Cvent.Worked with cross-functional teams to create consolidated end-to-end marketing and sales funnel to track leads from initial inquiry to closed opportunity.Led discovery meetings, designed solution, created requirements documents, and performed user acceptance testing for Salesforce.com initiatives.Managed Salesforce.com on a daily basis for corporate marketing department. Responsibilities included reporting, managing campaigns, workflows, web lead inquiries, and data quality. Show less

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  Eloqua

  Jan 2012 - Mar 2013

  Senior Consultant, Expert Services

  Leverage deep knowledge of the Eloqua platform to drive value for a portfolio of clients through a consultative and collaborative approach. Subject matter expert on cloud apps on http://appcloud.eloqua.com/Projects include - • Configuration of cloud connectors, components, and feeders• CRM integration optimization• Nurturing campaign configuration• Lead scoring configuration and optimization• Lead Management Process Design• Progressive profiling• Data cleansing and enrichment• Reporting & Dashboards• Sales Enablement• Closed Loop Reporting• Contact Level Security• Email template creation• Forms and landing pages Show less

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  Oracle

  Apr 2013 - Sept 2019

  Solution Architect for Marketing Automation (Eloqua), DMP (BlueKai), and Testing and Optimization (Maxymiser) platforms

  • Senior Product Consultant, Oracle Marketing Cloud

    Apr 2017 - Sept 2019

  • Senior Program Manager, Oracle Marketing Cloud

    Dec 2015 - Mar 2017

  • Principal Consultant, Oracle Marketing Cloud

    Apr 2013 - Dec 2015

  • Senior Consultant

    Apr 2013 - Sept 2013
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  Adobe

  Sept 2019 - now

  Senior Business Consultant

  I help my clients drive growth through their marketing technology stack.Some of the ways I've done this is -- Product Owner. Developing product roadmap, epic strategy, OKRs and Supporting Metrics, writing user stories and prioritizing capability releases- Developed and oversaw implementation of personalisation roadmap for marketing automation platform- Developed customer journey for newly acquired app users with goal to increase usage and retention and measure value.- Delivered capability modelling exercise to highlight gap between current platform usage and potential ROI gain from untapped technical capabilities- Developed models to identify behaviors indicating early adoption, fit, and likelihood to convert with goal to reduce sales cycle- Create roadmaps for phased value realization of CDP implementation Show less