Muhammad Usama Aslam Malik

Experience

• 

  AFS Intercultural Programs

  Aug 2013 - Aug 2014

  Exchange Student

  Foreign Exchange Ambassador from Pakistan to the United States.

• 

  Fauji Fertilizer Bin Qaism Limited

  Aug 2018 - Sept 2018

  Strategy Intern

  Updated, monitored, and evaluated the production & sales of the daily brief & the weekly dashboard of the Corporate Strategy Department.

• 

  Toyota Motor Corporation

  Jun 2019 - Jul 2019

  Sales Intern

  Spearheaded the ‘Dealership Forecasting’ Project: worked to analyze quantitative data to create predictive forecasts for vehicle demand. Also, led the Corporate Mapping’ Project: worked to identify and engage with potential corporate clients across Pakistan

• 

  British American Tobacco

  Aug 2019 - Sept 2019

  Operations Intern

  Facilitated the Supply Chain function to devise training content for change management in order to move from domestic ops only- to export operations with the help of inter-department coordination which resulted in the successful launch of the “Made in Pakistan” project.

• 

  AlphaBOLD

  Jun 2020 - Jan 2022

  Marketing Management Trainee

  In this role I'm responsible for planning & executing multiple digital marketing campaigns for Microsoft Partner Solutions.I develop email drip campaign sequences & formulate webinar strategies for enhanced engagement. I create SEO specific content for the company's website as well as work on website theme & structure. Key Areas:- Manage data on marketing campaigns being run and update the CRM data on a regular basis - Manage the team social media accounts in line with the company’s brand- Upload and schedule new social media content in the social media management platform- Develop and build email marketing assets- Run promotional emails, newsletters, and drip campaigns- Build email performance reports and build recommendations for improvement- Regularly communicate performance against KPIs with the marketing team- Help develop digital event-related assets i.e. emails and landing pages- Manage and support digital events- Build event performance analysis – attendance, budget, etc. Show less

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  The Bench

  Feb 2022 - now

  • Marketing Manager

    Jan 2024 - now

  • Marketing Executive

    Jan 2023 - Jan 2024

  • Marketing Associate

    Feb 2022 - Jan 2023