Peter Lerch

Experience

• 

  Decotrade AG

  Jan 1988 - Apr 1996

  Quality Assurance Specialist

  • Unique know-how in blending engineering while maintaining the same taste profile• Daily tasting of 100 coffee samples• Continuous evaluation of blending alternatives with focus on cost optimization

• 

  Strauss Group

  May 1996 - Aug 1998

  Coffee Buyer

  • Procurement of green coffee for all factories in Europe and tasting of all green coffee samples from the producer countries• Blend engineering

• 

  Decotrade GmbH

  Sept 1998 - Sept 2007

  Senior Coffee Buyer

  • Purchasing responsibility for green coffee from Central and South America for all factories in Europe, Australia and the USA• Extensive travel in coffee producing countries

• 

  JDE Peet's

  Jan 2008 - Jun 2013

  Senior Supply Chain Manager

  • Supply chain management of 240,000 tons of green coffee and tea from origin to 9 factories including ensuring customs clearance• Improved services through an ingenious chair of monthly S & OP cycles raw materials with all factories• Team management of 10 employees• Negotiated all tolling, storage and service contracts with subcontractors. Management of the main service provider who supervised all subcontractors and their outbound activities and deliveries to the factories.

• 

  Volcafe Downstream

  Oct 2013 - Dec 2015

  • Developed trading strategies and monitored the procurement of green coffee from Brazil, sales to existing and potential customers and conducted monthly P & L calculations of the Brazil trading book.• Managed 5 members of the Arabica Trading Team, the Supply Chain Department with a total of 12 employees and the Quality Assurance Department with a total of 2 employees.• Member of the Management Team Senior Coffee Trader Brazil

  • Head of Arabica Desk & Service Departments

    Apr 2014 - Dec 2015

  • Senior Coffee Trader

    Oct 2013 - Mar 2014
• 

  SINSCOM GmbH

  Jan 2016 - Apr 2017

  Business Advisor Coffee

  Consulting in the field of green coffee in the entire supply chain from purchasing, trade-, supply chain management to quality assurance- www.sinscom.ch

• 

  Algrano

  May 2017 - Apr 2019

  • Responsible for sales to wholesale customers and retailers• Ambassador of algrano at exhibitions and key industrial events• Key role in the continuous increase of turnover and acquisition of wholesale customers/retailers Purchase & sale of green coffee• Establishment of long-term partnerships between producers & roasters• Key role in the continuous increase of turnover and acquisition of majorcustomers/retailers Consulting Assignment

  • Key Account Manager

    Jun 2018 - Apr 2019

  • Sourcing & Sales

    Aug 2017 - May 2018

  • Consulting Assignment

    May 2017 - Jul 2017
• 

  Peter Lerch Consulting Services

  May 2019 - now

  Business Advisor

  Consulting in the field of green coffee in the entire supply chain from purchasing, trade-, supply chain management to quality assurance - https://lerch-consulting-services.ch/de/

• 

  Dä Kafimaa - Café Bueno

  Oct 2020 - Sept 2021

  Salesperson

  • Consultation & sale portafilter machines, grinders and coffee• Product & assortment development

• 

  Rainforest Alliance

  Mar 2022 - now

  • Key Account Manager Coffee DACH

    Nov 2023 - now

  • Market Transformation Manager Coffee DACH

    Mar 2023 - Nov 2023

  • Manager Strategic Accounts Coffee

    Mar 2022 - Mar 2023