
Guy Threlfo

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About me
Senior Stakeholder Engagement and Communications Advisor
Education

TAFE NSW
2017 - 2017Certificate IV Screen and Media
Macquarie University
2006 - 2011Research Doctorate Anthropology
TAFE NSW
2018 - 2019Diploma Marketing and Communications
Experience

Macquarie University
Mar 2009 - Feb 2019Anthropology of International Aid (2016)Wealth, Poverty, and Consumption (2012, 2013, 2014) Drugs Across Cultures (2012, 2013, 2014, 2015, 2016, 2017)Responsibilities: • Curriculum development: research, writing and delivery of core content and curriculum of lectures and seminars.• Curriculum delivery: research and facilitation of student seminars, thought leadership, designing exam content. • Class administration: report and review course delivery for the department's records, efficient and thorough marking of essays, response to student and staff concerns in a timely fashion, managed sub- contractors, delivering critical review and feedback. Show less
Convener, Lecturer and Tutor
Feb 2012 - Feb 2019Tutor & Teacher's Assistant, Convener (2009 - 2017)
Mar 2009 - Jan 2018

Cultural Lens Media
Jun 2016 - Jul 2019Executive ProducerTV commercials for Dermal Effect (2018); promotional video content for Fiona Phillips, Labor Party (2019), Hars Aviation Museum (2018), Win Stadium – Elton John concert (2017), Sage hotel (2017), NeedaFeed (2017), The Greens (2016). Photographer - Adtech, Sydney (2019), Fiona Phillips, Labor Party (2019). Responsibilities and skills; • Pre-production: goal setting, time management, pitching, competitor analysis, concept design, copywriting, screenwriting, casting services, location scouting and logistics, • Production: videography, directing talent, sound, lighting and WH&S. • Post Production: editing, distribution, and performance evaluation. Show less

Act for Peace
Jul 2019 - Jul 2021Content ProducerResponsibilities and skills- Content creation. Produced engaging content in a variety of formats for a range of channels, including web, social, video & print. Managed for the production of the bi-annual magazine, the Annual report, blogs and videos to support major fundraising campaigns. Responsible for the creation and implementation of social media content. - Relationship management. Worked with international partner-organisations in humanitarian crisis zones to collect content for fundraising purposes. - Project management. Naturally organised. Able to manage overlapping deadlines and tasks to meet tight deadlines in a fast-paced environment. - Creative judgement. Demonstrated editorial judgement with respect to images, copy and design. An eye for a story. Able to tailor content for different audiences. - Analytical approach. Used evidence and data to understand ‘why’ and inform better decision making. - Attention to detail. Strong attention to detail and commitment to accuracy and compliance. Show less

Wilderness Australia
Jul 2021 - Oct 2022Communications ManagerResponsibilities and skills- Strategic thinking. Developed and implemented the Marketing and Communications strategy for the organisation. - Brand management. Oversaw the re-branding of the organisation to support efforts to pivot from a state-wide to a nation-wide audience. - Website building. Designed, populated, launched and managed a new website, developing UX/UI, design, copy, images, and video for the site from scratch. - Communications lead. Produced regular newsletters, radio adverts, photography, videos, emails, brochures, leaflets and other assets to support environmental campaigns. Created and implemented supporter journeys to meet organisational strategic priorities.- Social media lead. Managed in-house paid and unpaid social media activities, as well as procured and worked together with external social media marketing agencies. - Leadership. Recruited and managed staff to support campaigns and other organisational activities.- Audience manager. Responsible for developing campaigns and supporter experiences that support the growth of our base of regular givers. Show less

Transport for NSW
Feb 2023 - nowResponsibilities and skills- Digital specialist. devised, mapped and launched the organisations new website, managed website updates and researched – as well as developed - content for a suite of stakeholders using different online channels. - Content specialist. Responsible for the creation of a variety of assets (newsletters, videos, brochures, etc.) for print and digital channels, drawing on data-driven insights to deliver results. - Strategist. Researched and developed the organisation’s social media strategy, as well as devised the Communications and Stakeholder Engagement strategy.- Procurement and project management. Responsible for assessing contractor submissions, as well as managed the timely delivery of major projects for which they were responsible.- Events coordination. Worked with teams across the organisation to organise virtual workshops and face-to-face events for stakeholders across state government. Show less Responsibilities and skills- Business planning. Responsible for resource allocation, planning projects for the financial year and ensuring alignment with department-wide priorities. - Recruitment. Assessed applicants for job vacancies. - People management. Managed the team members to ensure timely, effective delivery of communications activities. - Stakeholder incident management. Worked closely with senior leaders to develop strategies for managing contentious issues, including providing incident management support.- Events coordination. Worked with team members to organise virtual workshops and face-to- face events for stakeholders across state government. Show less
Senior Stakeholder Engagement and Communications Advisor
Oct 2022 - nowActing Senior Manager, Communications and Stakeholder Engagement
Feb 2023 - Apr 2023
Licenses & Certifications
- View certificate

Project Management In Practice
PM-PartnersMar 2024
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