
Daniela Brito
Analista de marketing

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About me
Marketing Specialist at MULTIVAC Group
Education

ETE FMC
2006 - 2008Electronics Technician Telecommunications
The Arts Institute at Bournemouth
2014 - 2014Writing for Advertising, Marketing and Social Media
PUCRS - Pontifícia Universidade Católica do Rio Grande do Sul
2024 - 2025Pós-graduação Stricto Sensu - Mestrado Acadêmico Cidades Sustentáveis e Inteligentes
Universidade do Vale do Sapucaí - UNIVÁS
2009 - 2012Graduação Publicidade e Propaganda
Experience

Trium Comunicação Digital
Nov 2008 - Oct 2013Analista de marketing* Pesquisa de mercado* Negociação com fornecedores e clientes* Desenvolvimento de propostas comerciais* Relacionamento com clientes* Elaboração de roteiros de vídeos* Edição de vídeos Cobertura de feiras e eventos:• NAB "National Association of Broadcasters" - Las Vegas;• SET "Sociedade Brasileira de Engenharia de Televisão" - São Paulo;• FIVEL "Feira Industrial do Vale da Eletrônica" - Santa Rita do Sapucaí.

SSI SCHÄFER
Jan 2015 - Dec 2020As a Marketing Coordinator, I had the responsibility to coordinate the activities of other colleagues in the area. In addition to the constant work of brand awareness, we are increasingly focused on generating qualified leads to boost the company's revenue. For this, we have developed an Inbound Marketing Plan, reaching audiences at the different stages of their buying journey.In order to better measure the number of company leads as well as their source channels, I was at the forefront of the LATAM internal leads platform project implementation. Thanks to this platform, we have come to experience greater accuracy in the marketing and commercial department's data.In addition, I began to strengthen the relationship with the internal public of the company, giving more relevance to endomarketing activities. Show less As Marketing Analyst, I worked on strengthening our brand in Brazil and in several other Latin American countries. In order to do this, it was necessary to work extensively on digital media - from the company's website: through the creation of content relevant to the Blog, as well as the development of SEO (Search Engine Optimization) and SEM (Search Engine Marketing) strategies; until company's social medias: from the creation and nutrition to the loyalty of the public through organic and paid campaigns. In that period, I also strengthened our relationship with the company's clients, with the goal of carrying out advertising projects in partnership (in total it was more than 30 audiovisual projects with medium and large companies throughout LATAM), and also strengthened the relationship with the sector communication vehicles. For the leads nutrition, constant submissions of Newsletters started to be made. Show less
Marketing Coordinator LATAM
Jul 2018 - Dec 2020Marketing Analyst LATAM
Jan 2015 - Jun 2018

MULTIVAC do Brasil
Dec 2020 - Jul 2023Marketing SpecialistAs the person responsible for the marketing department at MULTIVAC, I work mainly on developing strategies and actions that aim to help the company achieve its commercial goals and objectives.I plan and manage the entire budget for the department, measuring and reporting all the results achieved.Today, through more targeted actions, we are managing to reach an increasingly qualified audience on our digital channels (website, blog and social media). On physical channels, our presence has become increasingly significant through sponsorship actions, merchandising and product exhibitions at major industry fairs. Show less
Licenses & Certifications
- View certificate

Search Engine Optimization Fundamentals
CourseraSept 2018 - View certificate

Introduction to Search Engine Optimization
CourseraJul 2018
Languages
- poPortuguês
- inInglês
- esEspanhol
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