Daniela Brito

Daniela Brito

Analista de marketing

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location of Daniela BritoSanta Rita do Sapucaí, Minas Gerais, Brazil

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  • Timeline

  • About me

    Marketing Specialist at MULTIVAC Group

  • Education

    • ETE FMC

      2006 - 2008
      Electronics Technician Telecommunications
    • The Arts Institute at Bournemouth

      2014 - 2014
      Writing for Advertising, Marketing and Social Media
    • PUCRS - Pontifícia Universidade Católica do Rio Grande do Sul

      2024 - 2025
      Pós-graduação Stricto Sensu - Mestrado Acadêmico Cidades Sustentáveis e Inteligentes
    • Universidade do Vale do Sapucaí - UNIVÁS

      2009 - 2012
      Graduação Publicidade e Propaganda
  • Experience

    • Trium Comunicação Digital

      Nov 2008 - Oct 2013
      Analista de marketing

      * Pesquisa de mercado* Negociação com fornecedores e clientes* Desenvolvimento de propostas comerciais* Relacionamento com clientes* Elaboração de roteiros de vídeos* Edição de vídeos Cobertura de feiras e eventos:• NAB "National Association of Broadcasters" - Las Vegas;• SET "Sociedade Brasileira de Engenharia de Televisão" - São Paulo;• FIVEL "Feira Industrial do Vale da Eletrônica" - Santa Rita do Sapucaí.

    • SSI SCHÄFER

      Jan 2015 - Dec 2020

      As a Marketing Coordinator, I had the responsibility to coordinate the activities of other colleagues in the area. In addition to the constant work of brand awareness, we are increasingly focused on generating qualified leads to boost the company's revenue. For this, we have developed an Inbound Marketing Plan, reaching audiences at the different stages of their buying journey.In order to better measure the number of company leads as well as their source channels, I was at the forefront of the LATAM internal leads platform project implementation. Thanks to this platform, we have come to experience greater accuracy in the marketing and commercial department's data.In addition, I began to strengthen the relationship with the internal public of the company, giving more relevance to endomarketing activities. Show less As Marketing Analyst, I worked on strengthening our brand in Brazil and in several other Latin American countries. In order to do this, it was necessary to work extensively on digital media - from the company's website: through the creation of content relevant to the Blog, as well as the development of SEO (Search Engine Optimization) and SEM (Search Engine Marketing) strategies; until company's social medias: from the creation and nutrition to the loyalty of the public through organic and paid campaigns. In that period, I also strengthened our relationship with the company's clients, with the goal of carrying out advertising projects in partnership (in total it was more than 30 audiovisual projects with medium and large companies throughout LATAM), and also strengthened the relationship with the sector communication vehicles. For the leads nutrition, constant submissions of Newsletters started to be made. Show less

      • Marketing Coordinator LATAM

        Jul 2018 - Dec 2020
      • Marketing Analyst LATAM

        Jan 2015 - Jun 2018
    • MULTIVAC do Brasil

      Dec 2020 - Jul 2023
      Marketing Specialist

      As the person responsible for the marketing department at MULTIVAC, I work mainly on developing strategies and actions that aim to help the company achieve its commercial goals and objectives.I plan and manage the entire budget for the department, measuring and reporting all the results achieved.Today, through more targeted actions, we are managing to reach an increasingly qualified audience on our digital channels (website, blog and social media). On physical channels, our presence has become increasingly significant through sponsorship actions, merchandising and product exhibitions at major industry fairs. Show less

  • Licenses & Certifications