Allison Chen

Experience

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  PricewaterhouseCoopers, LLP

  Jan 2004 - Jul 2007

  • Developed creative branded materials with our National Marketing department to increase brand-awareness. • Restructured the annual on-boarding process to improve efficiencies and recruiter utilization by 33%.• Served as the firm representative to 1,000+ yearly candidates which helped to ensure PwC’s continued top rankings within the Southeast Regional Recruiting Surveys. • Successfully managed the intern experience through carefully planned events involving client service. • Created new strategies to boost our acceptance rate by 15% in our satellite office in Knoxville, TN.• Selected by Regional leadership to provide training to the Campus Recruiting team based in Charlotte, NC. Show less

  • Recruiter/Brand Coordinator

    Aug 2005 - Jul 2007

  • Service Center Consultant

    Jan 2004 - Aug 2005
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  Duke University - The Fuqua School of Business

  Jul 2008 - May 2010

  MBA Student
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  Best Practices, LLC

  Jun 2009 - Aug 2009

  Strategy Marketing Intern

  • Streamlined marketing messages for existing products (white papers) for a pharmaceutical research and consulting firm to encourage continued consumer interest. Increased report download and purchase rates by 15%, allowing Quarter 2 results to exceed expectations. • Developed the abstract, marketing message, and published press releases for new products.• Proposed strategies to expand e-marketing through untapped social networking resources.

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  UPS

  Jun 2010 - Jul 2013

  Oversaw the UPS Associations Marketing Program (affiliate marketing) to reach 495+ District Associations and 160 Corporate Associations all in different stages of the product lifecycle. Trained field reps in marketing skills to support strategy across all platforms. Wrote copy, updated HTML, and identified value proposition strategies for different industry segments. • Actively reached out to potential customers in a saturated field. Assessed their needs and created proposals to best competitors and grow market share. Negotiated contract variations to win business. For example:➢ Promoted a discount on an under-utilized service with benefit for their members. ➢ Publicized 1% to 2% back on expenses in royalty reward programs.• Completed market research and analysis to identify and target new high-growth opportunities. Created incentive programs catered to meet that untapped need. For example, marketing a UPS portfolio of products to a law firm will vary drastically from that of a manufacturing/distribution company. • Engaged field managers in earmarking funds and rewards to marketing programs.• Reviewed price-point analytics and worked closely with Pricing to implement new rate cards for targeted segments to increase conversion rates. • Conducted A/B testing to identify optimal campaign and collaborated with web developers on customized landing pages. • Developed new strategies for customer acquisition, loyalty programs and cross selling, which lead to increased revenue year over year.• Represented the company at trade shows in order to successfully attract new accounts and convert leads into loyal customers. • Maintained all brand assets on UPS and Association websites. Show less Managed new product development projects from conception through execution by working collaboratively across business units: Market Research, Pricing, Brand, IT, Communications, Legal, Sales, Customer Service and Customer Information Management. Beta tested new products launched by the New Product Development team.• Performed market research to identify areas of opportunity to enhance online product applications on ups.com. • Utilized focus groups, pop-up surveys, shipping volume & revenue data, application and website click-through and abandonment rates as well as listened to Customer Service calls and accompanied Sales when visiting clients. Being the focus of our business, I ensured customer feedback was weighted heavily when developing strategies.• Calculated cost savings and revenue growth models to hit profitability goals for proposed initiatives. Developed go-to-market strategies and presented to the UPS Management Committee.• Analyzed quantitative and qualitative metrics to measure the success of initiatives. One product enhancement resulted in a 27% increase in application usage, $3M in additional annual net revenue, and a 12% reduction in abandonment rates. Show less

  • Product & Retail Marketing Specialist/Senior Analyst

    May 2012 - Jul 2013

  • Customer Technology Marketing Specialist/Senior Analyst

    Jun 2010 - May 2012
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  The Product Drivers/Pet Freebies

  Jun 2015 - May 2016

  Marketing Specialist/Manager

  Managed the beginning stages of development of PetFreebies.Review, a product review platform that will allow clients to efficiently run product promotions and obtain product reviews. Tracked/managed inventory for The Product Drivers.• A/B tested to develop the website, campaign creative and multi-channel marketing campaign that will encourage new membership growth (tradeshows, sweepstakes, email, social media, and B2B partnerships).• Continuously utilized A/B testing results to refine automated email marketing campaigns.• Analyzed competitor prices to develop the pricing structure to encourage upsell and multi-product promotions. Show less

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  Dispatch

  Apr 2022 - now

  Product Marketer