Mackenzie Elliott

Experience

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  Honaker Aviation Inc

  Apr 2012 - Nov 2015

  Sr. Client Service Specialist

  •Arranged concierge treatment for corporate clients and traveling FBO pilots•Analyzed and maintained all daily invoices, billing transactions, and service requests•Trained & educated new employees on using company database, quickbooks, and billing initiatives

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  Lyft

  May 2013 - Dec 2014

  Field Marketing Sales Associate

  •Assisted Field Marketing Manager in leading a team of 50 Brand Ambassadors in Louisville, KY during Lyft's launch in 2014•Managed local brand awareness and increased client base in Louisville, KY by 10,000 + users

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  University Tees

  Mar 2014 - Aug 2015

  Campus Manager

  •Managed local client base in Louisville, KY and increased overall sales by 48%•Grew a Brand Ambassador team across 5 college campuses, increasing overall brand awareness in Kentucky and Southern Indiana by 30%

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  Kids Cancer Alliance

  Mar 2015 - Jul 2015

  Marketing Intern

  •Updated and designed daily content for the website using HTML coding, Photoshop and online graphic design programs•Developed ad content, email campaigns and other creative materials used for year-round events, newsletters and press releases

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  GE Appliances, a Haier Company

  Apr 2015 - Jun 2016

  National Advertising Co-op

  •Worked alongside the National Advertising VP and various cross-functional teams to develop local and national advertising initiatives for GE Appliance’s house of brands •Oversaw creative direction, segmentation strategy and national advertising placements•Collaborated with merchandising & sales teams to create and implement promotional collateral for appliance holidays, retailers and new product launches•Analyzed and defined quarterly and annual campaign metrics, market trends, and consumer insights •Improved the overall segmentation strategy during GEA's Monogram Modern Home Tour; increasing digital geo-targeting performance by 25%•Developed, built, and maintained the Advertising team's first ever internal asset library Show less

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  Brooksource

  Jun 2015 - Sept 2015

  Brand & Marketing Intern

  •Collaborated with account executives and technical recruiters in the execution and implementation of strategic recruiting initiatives•Assisted in leading and conducting on site interviews, networking events, and weekly recruiting projects •Received top recognition from the Vice President of Brand and Marketing for executing “Top Notch and Informative” cross-channel digital media campaigns

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  LG&E and KU Energy LLC

  Jun 2016 - Sept 2018

  Product Marketing Manager

  •Responsible for developing the strategic marketing plan(s) for LG&E and KU's Energy Efficiency programs and retail product lines•Worked cross-functionally with corporate communications, agency partners and various internal/external teams to execute product positioning and mass media advertising inititatives for B2B and B2C facing programs•Maintained ownership of the marketing database and defined target audiences, segmentation strategies and customer lists for all B2B and B2C marketing campaigns •Led multiple cross-functional teams in planning and implementing both short and long term project goals and initiatives •Oversaw departmental budgets, contracts and invoices Show less

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  GE Appliances, a Haier company

  Aug 2018 - Apr 2020

  Lead Product Marketing Specialist, Monogram

  •Developed and grew key partnerships and relationships with National Designers & Trade Partners to build brand awareness and product positioning in the luxury appliance market.•Trained and educated Trade Partners and Designers on GE's luxury brand appliances.•Executed out-of-the-box brand experiences focusing on building Sales, SOV and market presence. •Worked cross-functionally with internal teams (product managers, social teams, trade partners, brand managers, advertising agencies) to develop and launch Monogram's new collections - Minimalist & Statement. •Created, led and executed over 40 + product training sessions per year for B2B and B2C clients.•Managed and planned local budgets, retail POP, sales and pricing strategies in key markets. Show less

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  Valvoline Inc.

  Apr 2020 - Jan 2023

  Trade Marketing Manager

  • Led the Trade Marketing strategy for 12,000+ stores in US and CA, boosting brand visibility and sales growth.• Developed the promotional platform, V-PERKS, from the ground up. Increasing rooftop participation by 30%.• Collaborated with field marketing managers, sales managers and agency partners to enhance brand engagement and loyalty.

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  Tempur Sealy International

  Jan 2023 - Aug 2023

  Retail Marketing Manager

  • Led Retail Marketing initiatives for Tempur Sealy’s luxury product line, Tempur-Pedic, overseeing 100+ flagship stores.• Collaborated with cross-functional teams to develop go-to-market strategies for new product launches and store openings.• Achieved a 20% increase in online sales through targeted digital content creative and direct mail campaigns.

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  Self-employed

  Jun 2023 - now

  Freelance Marketing Business Owner
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  PARC Auto

  Mar 2024 - Dec 2024

  Senior Marketing Manager

  • Develop and execute brand and marketing strategies to enhance reach and engagement for 40+ franchisee locations.• Manage omnichannel strategies, including digital, social media, grand openings, direct mail, and email marketing.• Collaborate cross-functionally with corporate marketing to create local marketing campaigns for 40+ Meineke franchisee locations.• Lead innovative marketing initiatives driving retention and satisfaction in a competitive automotive market.