Shyan Tan

Experience

• 

  Dharma Light Monastery

  Jan 2013 - Apr 2013

  Public Relations Intern

  Organize event, in charge of press release, keep in touch with media, communicate with client

• 

  Dharma Light Monastery

  Jun 2013 - Jan 2014

  Assistant Event Planner & Public Relations

  Event planning, hold an event as emcee, liase with media and client

• 

  JLPW Communications

  Jan 2015 - Jan 2015

  PR & IR Consultant

  - Involved in the whole process of an Initial Public Offering (“IPO”) which includes Underwriting Ceremony, Prospectus Launch, Balloting and Listing Ceremony. - Involved in the organization of communications activities i.e. media interview, media familiarisation tour, fund managers briefing, press conference, client appreciation night, investor meetings, CSR activities and Annual General Meeting (AGM).- Media monitoring for client and industry news on daily basis.- Involved in the preparation of presentation slides for sales pitching. - Assist and support in event coordination, administrative work for preparations, build rapport with client, media, fund managers, suppliers, hotel etc.- Strategize, plan and execute PR activities, handle media inquiries.- Served as the bridge of communications platform between the investment community and the client and ensuring a consistent key messages be delivered. Tunjukkan kurang

• 

  Informa Markets

  Jan 2016 - now

  • Overseeing marketing for Food and Hotel Malaysia, ASIAWATER, LabAsia• Working with event director and head of marketing to set the marketing strategy for the project• Develop strategies and tactics to generate awareness about the event and drive qualified traffic to real attendee.• Deploy successful marketing campaigns and implementation from ideation to execution• Experiment with a variety of organic and paid acquisition channels like social media, lead generation campaigns, copywriting, performance analysis, data analysis based on visitor metrics• Tracking effectiveness of marketing campaigns and reporting findings to the executive team• Looking after the budget of the marketing department and making sure the budget spend is delivering a return on investment.• Produce valuable and engaging content for event website, newsletter, social media, partners• Build strategic relationships and partner with key industry players, agencies and vendors• Hiring and managing the performance of a more junior marketing team• Researching and analysing market trends and competitors• Negotiating and liaising with third-party vendors• Oversee and approve marketing materials from website, content, design, proposal and others Tunjukkan kurang • Overseeing marketing for Power & Energy, HVAC, Building & Construction, Machinery, Fire, Safety & Security, Lift & Escalator portfolio (ASEAN Super 8)• Working with event director and head of marketing to set the marketing strategy for the project• Develop strategies and tactics to generate awareness about the event and drive qualified traffic to real attendee. Managed to increase 31% visitors attended exhibition in year 2018 and 19% in year 2019.• Deploy successful marketing campaigns and implementation from ideation to execution• Experiment with a variety of organic and paid acquisition channels like social media, lead generation campaigns, copywriting, performance analysis, data analysis based on visitor metrics• Tracking effectiveness of marketing campaigns and reporting findings to the executive team• Looking after the budget of the marketing department and making sure the budget spend is delivering a return on investment.• Produce valuable and engaging content for event website, newsletter, social media, partners• Build strategic relationships and partner with key industry players, agencies and vendors• Hiring and managing the performance of a more junior marketing team• Researching and analysing market trends and competitors• Negotiating and liaising with third-party vendors• Oversee and approve marketing materials from website, content, design, proposal and others Tunjukkan kurang • Involved in creating and implementing marketing strategy for the entire exhibition campaign.• To assist on executing marketing tactics identify in marketing plans.• Involved and take charge to implement and coordinate design and production for all marketing collateral which includes visitors and exhibitors’ promotions, brochures, web banners, email campaign etc.• Developed and strengthened business partnerships at all levels.• Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies.• Involved in implement traditional and social media marketing campaigns to drive sales and customer engagement.• Coordinated teams of design and implementation professionals to manage all project objectives.• Involved in prepare and distributed press releases before the event, announcement, press conference and opening ceremony.• Involved in prepare speech for the Chairman, Managing Director and Manager Tunjukkan kurang • Preparing and delivering marketing plans within key objectives• Working with designers to produce materials of visual impact and within brand guidelines• Involving key stakeholders for product at each stage of campaign, and reporting results once completed• Generating and executing marketing campaigns across social media platforms• Increased brand awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters Tunjukkan kurang

  • Marketing Manager

    Apr 2024 - now

  • Assistant Marketing Manager

    Feb 2019 - Apr 2024

  • Senior Marketing Executive

    Jan 2018 - Feb 2019

  • Marketing Executive

    Jan 2016 - Jan 2018