Anubhav Sinha

Experience

• 

  Moosa Khand Dam Division, (Irrigation Department)

  Jun 2016 - Jul 2016

  Project Intern

  Worked in Ground Improvement Technique, for the channelisation of Varuna river and Riverfront Development.Use of Geogrid, Geofibres for the reinforcement of the soil on the banks of the river.

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  Rakshak Foundation

  May 2017 - Jul 2017

  Project Intern

  Won the Commendation Certificate from Himachal Pradesh Police & Appreciation Letter from Superintendent of Police District Kinnaur, Himachal PradeshMotivational Aspects in Policing among the Subordinate Ranks:Framed the parameters and metric required for collection of motivational aspects in form of data.Had a one to one interaction with 150 police personnel.Analysed the data and the key metrics were worked upon in order to increase the motivation in the forces.Analysis of road accident data and predictive deployment of police:Assortment of road accident statistics from the police FIR records of the city.Plotting of road accident time series to determine diurnal peak accident time of the black spots.Predictive deployment of police near the black spots during the peak accident time. Study of the accident points(black spots) of Kinnaur District:Assortment of road accident statistics from the emergency medical services of the city.Spatial plotting of the assorted data in Google Earth.Identification of black spots i.e. the areas with the highest concentration of accident points.Survey and suggested remedial measures of each of the black spots. Show less

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  Indian Institute Of Technology(BHU),Varanasi

  Jan 2018 - Apr 2018

  Teaching Assistant

  Teaching Assistant in Lab as well as Theory classes:Assisted the first year undergrads in assignments related to surveying. Helped the students with various instruments related to on-field surveying. Assisted the students in using GIS software for anlysing the maps.

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  Flipkart

  Jul 2018 - Jan 2019

  Associate Business Analyst

  Category ManagementClosed revised brand deals as junior KAM with LG, Whirlpool, Hitachi after changing of GST ratesBoosted the selection charter for Large appliances, leading to 30% improvement in search conversionUnlocked a new business initiative to reduce liquidation cost by ~60%, which led to 13% P/l goodnessManaged P/L of 1700 Cr category & led exclusive charter to bring unmatched value disruptionCapitalised opportunities in the premium segments & led disproportionate growth for this segment. This resulted in 45% growth in ASP (average selling price) of the category & >300 bps margin improvementInstock ManagerLed instock improvement of 11% in 8 weeks for large appliances (TV, AC, Ref & Wash)Led BBD 2018 inventory buildup for Large BU - Inventory% for each supercat: 100% TV, 100% wash, 98% AC, 95% Mw, 92% RefFormed & led the operations team of Large BU from scratch. 12 member team reporting to me & efficiently executing/ improving the PO and QC process of the business unit.Strategized the entire process & GTM for brand level division, clear guidelines, daily tracking of slots of the brands on telecalling, cross alignment with CPT team etc.Product team POC for the scheduling product of Large BU Show less

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  NextLeap

  Jun 2022 - Aug 2022

  Product Manager Fellowship

  1. Analysed the reasons for decrease in revenue of Netflix based on customer journey map. 2. Did user research and user interview for analysing issues of learners while using Zoom app. 3. Made mindmap, wireframe and landing page for headspace

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  ICICI Bank

  Aug 2022 - now

  Regularly maintained Product Roadmaps and BacklogMade live Smart Lock on IMOBILE. Enables ICICI customers to enable/disable UPI at the click of a button.Youtube link: https://youtu.be/7XnBwA6VAiI?si=huUK8-1B8DFUamo-Enabled multiple compliance points of Regulator which reduced the non compliance points significantly for ICICI BankParticipant in GFF 2024UPI Lite Autopay was made live which enabled Auto top up in UPI wallet increasing adoption rate significantlyUPI Circle was launched which enabled one to Delgate his/her account for UPI transaction which led in increasing the reach of UPI to the people like small kids, old age etcEnabled capturing of various new API's on Dynatrace and VU Net which led to very close monitoring and reducing the action time by days Show less End to End handling of all the projects.Credit Line on UPI rails was made live enabling users to have credit without credit cardAaadhar-based registration on UPI enabled registration with Aadhar Card increasing the penetration to tier 3 and tier 4 citiesATM QR Cash Withdrawal increased the accessibility of ATM's even without card leading withdrawal of Cash by people by just using UPI in times of emergencyParticipant at Global Fintech Festival 2023.Credit Line on UPI was launched by NPCI in partnership with ICICI Bank. This would increase the Credit Flow to the people even without credit card Show less Projects:Made live multiple products in merchant plug-in modelComplete onboarding, and handholding of channels like Aditya Birla until they go liveLed Rupay Credit Card on UPI for the bank from scratch having 10cr transactions to dateUPI LITE on UPI was made live for the Bank for catering to approx. 60% by count transaction in UPIQR with Expiry was made live which led to increase in merchant adoption of QR by around 40%Skills:Working at the intersection of Developers, Business, Designers, Partner Channels, Technology infrastructure, and Monitoring.Regularly led the BiMonthly Sprints and managed the Product Backlog. Continuous deployments and quick product fixes. Continuous guidance to the partner channels, regarding New feature implementation, API handling, Transaction types, Error handling, Rate limits, UAT Environment, Notification, Testing, Monitoring, etc Show less

  • Manager II UPI Application - Sprint Lead

    Apr 2024 - now

  • Manager UPI Application - Project Lead

    Sept 2023 - Apr 2024

  • Manager UPI Application

    Aug 2022 - Sept 2023