Jonathan Lockett

Experience

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  IPC MAGAZINES

  May 1989 - Jun 1994

  Deputy Art Director

  On Golf Monthly Magazine, responsible for layout of magazine, working with Art Director to set style, edit photography, brief photographers and art direct shoots. On Ideal Home Magazine, responsible for layouts, commissioning illustrations, styling and art directing photoshoots.

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  Express Newspapers

  Jun 1994 - Dec 1999

  Deputy Art Director

  Responsible for editing photography, layout and typography of pages, cover and editorial design, art directing photoshoots and commissioning illustrators for the Sunday Express Magazine. Supporting Creative Director in redesigning magazine several times. Deputising for CD during several long periods. Worked with production team to ensure colour accuracy.

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  Lands' End UK Ltd

  Jan 2000 - Jun 2003

  Added Japan to list of responsibilities after turnaround in European business. Implemented similar process changes, and presentation of Japanese themes and foci to ensure greater consistency and buy-in from US Executive team. Hired to redesign and reposition UK and German catalogue business. First year saw double digit increases in demand and profitability. Process improvements saw 30% reduction in unique photography costs, plus a smoother workflow resulting in more motivated team.New process and tools for presenting European creative plans to exec team in US adopted by other teams across business.

  • International Creative Director

    Jul 2002 - Jun 2003

  • European Creative Director

    Jan 2000 - Jul 2002
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  Lands'​ End

  Jun 2003 - Jun 2007

  Recruited in 2003 from the International Division to head-up the US core art team, overseeing all women's and men's typography, design and photography. Later in tenure switched to men's and home business. Responsible for integrating web creative team for greater multi-channel consistency.

  • Executive Creative Director

    Jul 2005 - Jun 2007

  • Group Creative Director

    Jun 2003 - Jun 2005
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  Lands’ End Europe Ltd

  Jun 2007 - Apr 2010

  European Director of Creative Operations

  Responsible for creative and production of all catalogues, web sites, on and off-line marketing collateral, corporate materials and signage for UK, Germany and most recently France and Austria. Manage team of 36 staff including 5 managers across print and web design, UK, German and French copy teams, and print production team.

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  International Dance Supplies (IDS)

  Jun 2010 - Sept 2013

  Creative Marketing Manager

  Responsible for multi-channel marketing, creative and production for the UK's number 1 wholesale dancewear supplier. Key part of leadership team developing and driving business strategy and growth.

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  Jonathan Lockett Creative

  Sept 2013 - Jun 2015

  Creative Director/Brand Consultant/Owner

  Working with a variety of clients in the catalogue and online industry providing creative audits and recommendations to improve their current creative efforts and results.

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  Lands’ End Europe Ltd

  Jun 2015 - May 2024

  Direct and oversee all digital, catalogue, brand creative for Lands' End's International Divisions.Responsible for all global branding, retail and development of seasonal campaigns as part of senior creative team. Member of International executive team responsible for developing and executing strategies for driving growth. Member of Lands' End Diversity, Equity and Inclusion Council responsible for setting and delivering our DEI strategy.Member of Lands' End Sustainability Team representing Brand Creative and International teams.Manage teams based in UK, Germany, Japan and USA. Show less

  • Group Creative Director

    Jan 2017 - May 2024

  • European Creative Director

    Jun 2015 - Jan 2017
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  Sunrise Diversity

  Jan 2024 - now

  Board Member
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  Jonathan Lockett Creative

  May 2024 - now

  Creative Director/Brand Consultant/Owner