
Vaida Vaiciuliene
PR and Marketing Advisor

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About me
Founder and Marketing/ Communications expert at The Panda Online
Education

Socialus marketingas
2016 - 2016Course Social MarketingLearned all about social marketing techniques, Pros and cons of paid social (PS) and organic social (OS). How to target and reach potencial and existing audience.

Sussex Downs College
2009 - 2010EnglishIELTS score 7.5

London Metropolitan University
2011 - 2014BA Fashion Marketing & Retail ManagementGained practical and academic skills through the study of various subjects such as Marketing, Digital Marketing, E-Commerce, Market Forecasting and analysis, Branding/ Communications, Consumer Psychology, Customer Relationship Management and Fashion Buying. I have also developed my own particular talents in Business Start-ups, Entrepreneurship and Creativity.

General Assembly
2020 - 2020Bootcamp Digital Marketing 10/10Learned about digital marketing tools such as: 1. Search engine optimisation (SEO) for your website, how to improve your rankings on a search engine results page (SERB) for a particular keyword, so site is found by the right people, how improve your webpage quality score, how to make good website’s loading time, site’s structure, domain’s authority, site’s backlinks, good tittle tags, meta descriptios and etc.2. Paid per click (PPC)- how google serves adds… Show more Learned about digital marketing tools such as: 1. Search engine optimisation (SEO) for your website, how to improve your rankings on a search engine results page (SERB) for a particular keyword, so site is found by the right people, how improve your webpage quality score, how to make good website’s loading time, site’s structure, domain’s authority, site’s backlinks, good tittle tags, meta descriptios and etc.2. Paid per click (PPC)- how google serves adds, adds shopping, google’s campaign structure: add groups, good keywords and how to pick them, add relevancy, and etc. Show less

University of Pennsylvania
2020 - 2020Courses Viral Marketing and How to Craft Contagious Content 87%Learned about the topics below: 1. What Makes Ideas Sticky? I.e. How to create marketing messages so that people would remember them.2. How social influence shapes our behaviour? How people influence each others buying decisions.3. The power of word of mouth. How to turn customers into your advocates? Only 7% of word of mouth is shared online while it is more affective than digital marketing message you see online.4. Social Networks: what digital strategies and budgets to choose… Show more Learned about the topics below: 1. What Makes Ideas Sticky? I.e. How to create marketing messages so that people would remember them.2. How social influence shapes our behaviour? How people influence each others buying decisions.3. The power of word of mouth. How to turn customers into your advocates? Only 7% of word of mouth is shared online while it is more affective than digital marketing message you see online.4. Social Networks: what digital strategies and budgets to choose according to what product you are marketing. Sprinkle or Waterfall? Show less

London College of Fashion
2012 - 2012Course Fashion PhotographyDeveloped my skills in researching, producing and managing studio fashion photo shoots.

London College of Fashion
2012 - 2012Course Online Retail for Fashion BusinessThe course gave an opportunity to understand the benefits and considerations of the online selling environment focusing on social media, future of internet retailing and optimisation and conversion: visitors into buyers.

Bellerbys College
2008 - 2009A Levels Business studies, Economics, Mathematics, History
Imperial College London
2020 - 2021Executive Programme Brand and product strategy
Bellerbys College
2009 - 2010Foundation Business 85%
The Atomic Garden Vilnius
2016 - 2017Course Digital Advertising 2nd place winnerCreated digital strategy for the chosen brand, Analysed it using different approaches,Built creative concepts,Designed UI/UX,Learned from industry professionals in action

Arizona State University
2020 - 2020Course Learning how to learn from YouthLearned how our brain works and what are the best ways of learning practises
Experience

Marina Prokopiva
Apr 2011 - Mar 2012PR and Marketing AdvisorHelped with brand and product development, Assisted in digital marketing and PR, Was composing press-releases, Maintained social media,Updated the designers website with new products and press, Photo-shooted new designs.

Harvey Nichols
Jun 2011 - Jul 2011Sales AdvisorFashion Styling, Visual Merchandising, Customers Advisory

RSPCA
May 2012 - May 2012Voluntary FundraiserParticipation in fundraising events for animal charity and explaining about its work

Amanda Wakeley
May 2012 - Oct 2014Researched and analysed the world-wide market, Identified potential wholesale customers looking into their location, brands sold and company’s DNA, Marketed the collection to potential, previous and existing customers, Created proposals, presentations, photo line sheets and different types of marketing material,Executed sales to wholesale partners around the world, main markets USA and UK,Organised the sales campaigns and showroom spaces in New York, Paris, Miami and Dusseldorf,Forecasted, achieved and exceeded seasonal budgets,Visually merchandised the showroom and managed the samples, Maintained and built strong client relationships, Provided existing accounts with product training, proactively communicated the brand philosophy and distributed all relevant press material,Collected sell-through data and suggested on how to maximise sales,Managed the wholesale administration, sales orders, confirmations, shipping and payments using SAP systemActively liaised with production, design and marketing teams, Contributed new ideas on digital marketing, marketing campaigns and different projects, Casted models and helped with photo-shoots. Show less
Wholesale/Showroom Executive
Sept 2012 - Oct 2014Wholesale Intern
May 2012 - Oct 2012

London Metropolitan Entrepreneurs Society
Sept 2013 - Aug 2014Marketing and FashionEvents Organisation and Management, Provided Education for Enterprising Students and advised on their business ideasSociety's Marketing and Advertising through social media channels, newsletters and the website.

Burberry
Apr 2014 - Aug 2015Wholesale Sales ExecutiveExecuted the B2B sales strategy for the EMEA group markets, special focus in Russia, Merchandised, presented and sold MRTW and MACC collections to wholesale partners,Created a special relationship with wholesale partners,Increased sales volume and profitability of seasonal collections to existing and new customers,Ensured company procedures and budgets were completed, Entered and finalised orders using Mercury system, Completed post-sale procedures.

Michael Kors
Sept 2015 - Jan 2017Sales ManagerManaged sales generation, company operations and KPIs.Supervised and developed Associates sales techniques to maximise sales, created motivation strategies and worked on team building.Managed customer service and clients complaints.Developed trade and email marketing campaigns.

Design School Vilnius
Mar 2016 - Jun 2016Fashion Events LeaderOrganising and leading educational fashion talks

Le SLAP
May 2017 - May 2021Co-founder and Digital Marketing ManagerDeveloping and executing marketing strategy and its goals focusing on content and influential marketing.Executing marketing campaigns with B2C and B2B markets.Curating and creating high click-through rate content and maintaining social media.Manage company's website and UX design including content writing and its optimization.Analysing results using python libraries (e.g Metplotlib) and Excel.

The Panda Online
Jan 2021 - nowFounder and Branding/ Marketing/ Communications expert at The Panda OnlineCreating brand books (brand personality and visual identity),Building websites on WIX and Shopify platforms,Working with social strategy and content creation, Designing digital art work as logos, flyers, newsletters, business cards, etc
Licenses & Certifications

Driving Lisence

PADI
Professional Association of Diving InstructorsJun 2000
Volunteer Experience
Voluntary Fundraiser
Issued by RSPCA on May 2012
Associated with Vaida Vaiciuliene
Languages
- liLithuanian
- enEnglish
- ruRussian
- geGerman
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