Vaida Vaiciuliene

Vaida Vaiciuliene

PR and Marketing Advisor

Followers of Vaida Vaiciuliene379 followers
location of Vaida VaiciulieneDubai, Dubai, United Arab Emirates

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  • Timeline

  • About me

    Founder and Marketing/ Communications expert at The Panda Online

  • Education

    • Socialus marketingas

      2016 - 2016
      Course Social Marketing

      Learned all about social marketing techniques, Pros and cons of paid social (PS) and organic social (OS). How to target and reach potencial and existing audience.

    • Sussex Downs College

      2009 - 2010
      English

      IELTS score 7.5

    • London Metropolitan University

      2011 - 2014
      BA Fashion Marketing & Retail Management

      Gained practical and academic skills through the study of various subjects such as Marketing, Digital Marketing, E-Commerce, Market Forecasting and analysis, Branding/ Communications, Consumer Psychology, Customer Relationship Management and Fashion Buying. I have also developed my own particular talents in Business Start-ups, Entrepreneurship and Creativity.

    • General Assembly

      2020 - 2020
      Bootcamp Digital Marketing 10/10

      Learned about digital marketing tools such as: 1. Search engine optimisation (SEO) for your website, how to improve your rankings on a search engine results page (SERB) for a particular keyword, so site is found by the right people, how improve your webpage quality score, how to make good website’s loading time, site’s structure, domain’s authority, site’s backlinks, good tittle tags, meta descriptios and etc.2. Paid per click (PPC)- how google serves adds… Show more Learned about digital marketing tools such as: 1. Search engine optimisation (SEO) for your website, how to improve your rankings on a search engine results page (SERB) for a particular keyword, so site is found by the right people, how improve your webpage quality score, how to make good website’s loading time, site’s structure, domain’s authority, site’s backlinks, good tittle tags, meta descriptios and etc.2. Paid per click (PPC)- how google serves adds, adds shopping, google’s campaign structure: add groups, good keywords and how to pick them, add relevancy, and etc. Show less

    • University of Pennsylvania

      2020 - 2020
      Courses Viral Marketing and How to Craft Contagious Content 87%

      Learned about the topics below: 1. What Makes Ideas Sticky? I.e. How to create marketing messages so that people would remember them.2. How social influence shapes our behaviour? How people influence each others buying decisions.3. The power of word of mouth. How to turn customers into your advocates? Only 7% of word of mouth is shared online while it is more affective than digital marketing message you see online.4. Social Networks: what digital strategies and budgets to choose… Show more Learned about the topics below: 1. What Makes Ideas Sticky? I.e. How to create marketing messages so that people would remember them.2. How social influence shapes our behaviour? How people influence each others buying decisions.3. The power of word of mouth. How to turn customers into your advocates? Only 7% of word of mouth is shared online while it is more affective than digital marketing message you see online.4. Social Networks: what digital strategies and budgets to choose according to what product you are marketing. Sprinkle or Waterfall? Show less

    • London College of Fashion

      2012 - 2012
      Course Fashion Photography

      Developed my skills in researching, producing and managing studio fashion photo shoots.

    • London College of Fashion

      2012 - 2012
      Course Online Retail for Fashion Business

      The course gave an opportunity to understand the benefits and considerations of the online selling environment focusing on social media, future of internet retailing and optimisation and conversion: visitors into buyers.

    • Bellerbys College

      2008 - 2009
      A Levels Business studies, Economics, Mathematics, History
    • Imperial College London

      2020 - 2021
      Executive Programme Brand and product strategy
    • Bellerbys College

      2009 - 2010
      Foundation Business 85%
    • The Atomic Garden Vilnius

      2016 - 2017
      Course Digital Advertising 2nd place winner

      Created digital strategy for the chosen brand, Analysed it using different approaches,Built creative concepts,Designed UI/UX,Learned from industry professionals in action

    • Arizona State University

      2020 - 2020
      Course Learning how to learn from Youth

      Learned how our brain works and what are the best ways of learning practises

  • Experience

    • Marina Prokopiva

      Apr 2011 - Mar 2012
      PR and Marketing Advisor

      Helped with brand and product development, Assisted in digital marketing and PR, Was composing press-releases, Maintained social media,Updated the designers website with new products and press, Photo-shooted new designs.

    • Harvey Nichols

      Jun 2011 - Jul 2011
      Sales Advisor

      Fashion Styling, Visual Merchandising, Customers Advisory

    • RSPCA

      May 2012 - May 2012
      Voluntary Fundraiser

      Participation in fundraising events for animal charity and explaining about its work

    • Amanda Wakeley

      May 2012 - Oct 2014

      Researched and analysed the world-wide market, Identified potential wholesale customers looking into their location, brands sold and company’s DNA, Marketed the collection to potential, previous and existing customers, Created proposals, presentations, photo line sheets and different types of marketing material,Executed sales to wholesale partners around the world, main markets USA and UK,Organised the sales campaigns and showroom spaces in New York, Paris, Miami and Dusseldorf,Forecasted, achieved and exceeded seasonal budgets,Visually merchandised the showroom and managed the samples, Maintained and built strong client relationships, Provided existing accounts with product training, proactively communicated the brand philosophy and distributed all relevant press material,Collected sell-through data and suggested on how to maximise sales,Managed the wholesale administration, sales orders, confirmations, shipping and payments using SAP systemActively liaised with production, design and marketing teams, Contributed new ideas on digital marketing, marketing campaigns and different projects, Casted models and helped with photo-shoots. Show less

      • Wholesale/Showroom Executive

        Sept 2012 - Oct 2014
      • Wholesale Intern

        May 2012 - Oct 2012
    • London Metropolitan Entrepreneurs Society

      Sept 2013 - Aug 2014
      Marketing and Fashion

      Events Organisation and Management, Provided Education for Enterprising Students and advised on their business ideasSociety's Marketing and Advertising through social media channels, newsletters and the website.

    • Burberry

      Apr 2014 - Aug 2015
      Wholesale Sales Executive

      Executed the B2B sales strategy for the EMEA group markets, special focus in Russia, Merchandised, presented and sold MRTW and MACC collections to wholesale partners,Created a special relationship with wholesale partners,Increased sales volume and profitability of seasonal collections to existing and new customers,Ensured company procedures and budgets were completed, Entered and finalised orders using Mercury system, Completed post-sale procedures.

    • Michael Kors

      Sept 2015 - Jan 2017
      Sales Manager

      Managed sales generation, company operations and KPIs.Supervised and developed Associates sales techniques to maximise sales, created motivation strategies and worked on team building.Managed customer service and clients complaints.Developed trade and email marketing campaigns.

    • Design School Vilnius

      Mar 2016 - Jun 2016
      Fashion Events Leader

      Organising and leading educational fashion talks

    • Le SLAP

      May 2017 - May 2021
      Co-founder and Digital Marketing Manager

      Developing and executing marketing strategy and its goals focusing on content and influential marketing.Executing marketing campaigns with B2C and B2B markets.Curating and creating high click-through rate content and maintaining social media.Manage company's website and UX design including content writing and its optimization.Analysing results using python libraries (e.g Metplotlib) and Excel.

    • The Panda Online

      Jan 2021 - now
      Founder and Branding/ Marketing/ Communications expert at The Panda Online

      Creating brand books (brand personality and visual identity),Building websites on WIX and Shopify platforms,Working with social strategy and content creation, Designing digital art work as logos, flyers, newsletters, business cards, etc

  • Licenses & Certifications

    • Driving Lisence

    • PADI

      Professional Association of Diving Instructors
      Jun 2000
  • Volunteer Experience

    • Voluntary Fundraiser

      Issued by RSPCA on May 2012
      RSPCAAssociated with Vaida Vaiciuliene