Shouvik S.

Sr Copywriter

7000 followers

Mumbai, Maharashtra, India

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Timeline
About me
Founder, Agency 2017. Specialising in Strategy, Marketing, business acceleration and Communications solutions.
Education
- The Indian Institute of Mass Communication Dhenkanal
  2001 - 2002
  Post-Graduate Diploma Print Journalism
- Harvard Business School Executive Education
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- Harvard Business School Executive Education
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- Indian School of Business
  2009 - 2010
  MBA 'Marketing' and 'Strategy & Leadership'
  Activities and Societies: Designed brand-building activities for practically every intra-ISB event. Solstice (annual ISB alum reunion), The Real Estate & Infrastructure Club Meet, Ikshaa (Marketing Club Annual Symposium). Wrote a paper on 'Ambient Media' as an entry to the Marketing Journal of the Faculty of Management Studies, Delhi. Received the Torchbearer Award from the Dean for exemplary campaign and brand building exercises on campus.
- St. Xavier's College
  1998 - 2001
  Bachelor of Arts (English Hons English
Experience
- Ambience Publicis / Publicis India
  Jan 2002 - Jan 2005
  Sr Copywriter
  Brands: HDFC Mutual Funds, Water Kingdom, Yellow Pages, Westside, Hit.ii) Won 8 individual silvers and iii) The ‘Ad Agency of the Year’ in the ‘Outdoor’ category at the Advertising Agencies Association of India (AAAI) Awards, 2004.
- Equus Red Cell
  Jan 2002 - Jan 2003
  Copywriter
- Ogilvy & Mather, Mumbai
  Jan 2005 - Jan 2007
  Creative Supervisor
  • Responsibilities: Understanding retail banking customer needs, creating innovative solutions to alter perceptions about careers at call centers. Pitch for new and consolidate existing businesses.• Brands: The State Bank of India, Hutch, 3G (Hutchison Whampoa), Radio Mirchi• Achievements: i) Integral part of a team of 5 that won the SBI account, advertising spends for which were Rs. 40 crores. Won 2 silver Abbys ('Integrated Campaign' and 'Financial Products' categories) 2 Effies ('Big Idea' Award and 'Financial Products' categories) and the ‘Yahoo Big Idea Chair’ Award for the abovementioned campaign. ii) Consolidated and spearheaded the creative output for 3G, winning the Economic Times Pink Slip Award. iii) Launch Radio Mirchi in Mumbai. iv) Nominated for the O&M 'Heroes' Award, an internal felicitation in cognizance of creative work done. Show less
- Dane Doyle Bernbach, Dubai
  Jul 2007 - Feb 2008
  Creative Controller
  Brands: Dell, BBC Arabic News Channel, Parachute Coconut Hair Oil.Won new business: The BBC Arabic News Channel; Six TV commercials and corresponding press ads shot across Morocco and Dubai. Launched in March, 2008, across the Gulf, Middle-East and North Africa. Won the Dell Inspiron account.
- Contract Advertising
  Mar 2008 - Jan 2009
  Sr. Creative Group Head
  Brands: DNA, Shoppers Stop, Asian Paints, Cadbury, Ask Me B2B, B2C, Tata Indicom GSM, Orra Jewellery
- Telibrahma
  May 2010 - Nov 2010
  Associate Vice President
- Lodha Group
  Nov 2010 - Oct 2017
  Driving P&L for a category comprising of New Cuffe Parade, Lodha Venezia and the Hyderabad portfolio. Ensuring brand speak is consistent over a period of time, with control over media, message, budgets and timely innovations. Managing a team of 6 whose responsibilities include brand health + numbers + steady state sales.
  - Associate Vice President - Marketing
    Apr 2015 - Oct 2017
  - General Manager - Marketing
    Apr 2013 - Mar 2015
  - Deputy General Manager
    Nov 2010 - Apr 2013
- Agency 2017
  Nov 2017 - Dec 2023
  Founder
- The House of Abhinandan Lodha
  Nov 2023 - now
  Business Head
Licenses & Certifications
- Innovation - Harvard Business School Executive Education