Danielle Gratton

Experience

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  University Daily Kansan

  Aug 2011 - May 2012

  Promotions Creative

  Worked with the marketing team and creative director to concept and develop ads, events and campaigns that promoted the daily paper.

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  10 Power Marketing

  Jun 2012 - Aug 2012

  Freelance Designer

  Contracted during to help with the production of six large magazine publications.

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  Ruff House Art

  Dec 2012 - Apr 2013

  Letterpress and Production Intern

  Responsibilities included letterpressing materials for online and wholesale customers. I also package the individual materials and prepared them to be shiped in locations throughout the country.

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  Diamond Merckens Hogan

  May 2013 - Sept 2013

  Graphic Design Intern

  •Worked with designers, art directors, programmers, copywriters, account managers and clients on various projects. •Deliverables include: web, branding, print materials, advertisements, large format print material and mock-ups.

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  Hallmark Cards

  Sept 2013 - Oct 2014

  HMK Service Specialist

  •Partnered with customers to create meaningful gifts and keepsakes. •Trained and interviewed new designers in new HMK stores. •Responsible for: visual store displays, testing new product and material, creating templates, supporting and helping troubleshoot  with store’s designers, and handling the day’s sales.

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  Fire Engine Design Studio

  Oct 2014 - Feb 2016

  Designer

  •Worked primarily on the beauty brands account. (See description above).

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  Penny Press

  Jun 2015 - now

  Designer, Production Printer, Owner

  •Collaborate with designers and illustrators to produce a product for their specific needs. •Concept, design and print my own material for retail.

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  Beauty Brands

  Feb 2016 - Jan 2018

  Graphic Designer

  •Collaborate with creative directors, senior management,  co-designers and marketing managers to identify project  needs to support our company objectives.•Concept, present, art direct and design multi-media campaigns. Project deliverables include; In-store signage, by-monthly print  and interactive catalogs, weekly emails, social posts and  website assets.•Partner directly with sales teams to protect sales dollars on offers we are anniversary. •Work directly with the project manager and print-buyer to ensure work  is completed and uploaded to respective printers on time and on budget. This also includes reviewing proofs with the Creative Director and photographer for color and copy precision before final production.•Train and mentor new newly hired designers.•Research and develop quarterly trend reports to present to  Beauty Brands executive team members. •Develop a framework and scope for implementing an exclusive  Beauty Brands blog. Show less

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  Ascend Learning

  Jan 2018 - Jan 2022

  - Concept, design and art direct comprehensive campaigns, tradeshows and digital materials/assets that engage & produce best results- Manage all creative brand assets across digital platforms, print materials and tradeshow properties- Evolve/propose updates, track and monitor brand standards - Manage vendor relationships, budgets and provide art direction for creative produced by contractors and agency partners- Proposes & develops multi-media assets to enhance engagement & lead generation- Leverages digital, design & tech stack best practices to create engaging, ROI-driven campaign assets- Oversees the flow of requests and projects to give guidance on prioritize and resource allocation across internal/external resources- Reviews data/results of marketing efforts to propose & implement needed adjustments and apply learnings to future projects/asset design- Identifies and applies creative best practices and principles to improve user experience to then in-turn improve engagement- Manages video and customer testimonial strategy Show less

  • Design Strategist and Engagement Manager

    Oct 2020 - Jan 2022

  • Graphic Designer

    Jan 2018 - Oct 2020
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  HLK

  Dec 2021 - now

  Senior Art Director