Florian Kerdelhué

Experience

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  Kelkoo

  Oct 2009 - Dec 2009

  SEM/PPC Specialist

  • Created and optimized Google Adwords and Bing Ads campaigns.• Conducted keyword analysis to improve traffic quality.• Recommended changes to improve CPC, CTR, CPL, CPA and ROI.

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  Wunderman

  Apr 2010 - Sept 2010

  Web Project Manager

  • Managed the creation and implementation of new content assets (Landing page, Newsletters, Welcome and Trigger email ..)• Collaborated with management, programming, creative, and sales to execute digital projects• Researching internet trends, site analysis, and data analysis for internal teams• Successfully completed projects for clients like Microsoft, Danone, Nokia, Mondelez.

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  Renault

  Apr 2011 - Sept 2011

  Online Marketing Specialist

  • Created, tracked, and maintained performance of paid search campaigns ($5M budget )• Developed, delivered and analyzed search engine optimization reports and link building reports.• Created and maintained weekly reports from data gathered from Google Analytics, Google AdWords, Google Search Console.

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  JDE Peet's

  Apr 2012 - Mar 2014

  Digital & CRM Product Manager

  • Developed, implemented, and managed email marketing and nurturing strategy.• Drove strategy for interactive marketing campaigns (planning, execution, and analysis) for $3M budget across digital channels (Display, SEM, Social Ads, and Affiliates),• Managed and coordinated the creation of marketing collateral and content including social media, websites, newsletter and emails.• Managed and generated social media content to improv brands awareness on Facebook, Twitter, Youtube.

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  AkzoNobel

  Jul 2014 - Jun 2017

  Digital & Data Product Manager

  • Managed digital advertising strategies including SEO, SEM, Facebook Ads, Display, Retargeting, Real Time Bidding, Native advertising.• Leaded web analytics including implementation, execution, dashboard design, analysis and ongoing optimization.• Developed editorial calendar to improve rollout of more frequent and higher quality content to website, Youtube, Facebook, Instagram, Twitter, and Pinterest• Partnership with KOL and influencers to increase brand awareness and drive traffic to the website.• Created videos, how-to articles and hosted live on-line broadcasts Show less

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  Freelance | Self-Employed

  Jul 2017 - May 2018

  Digital Marketing Specialist

  • Audited clients marketing strategies and assisted them with maximizing their presence and relevance online• Defined key components of SEM, SEO, PPC and Social Media Marketing to increase lead generation and conversions

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  VNU Exhibitions Asia

  Jun 2018 - Dec 2019

  International Sales & Marketing Manager

  - Managed all aspects of the advertising, marketing, promotional activities including banner advertisements, email promotions and search engine via Google Ads,Baidu, Naver...- Conceptualized, developed and designed marketing materials (print, website, online campaigns, e-Mailings, presentations)- Collaborated with International PR Agency, Media Partner, Agents mostly from Germany, Netherland, South Korea, Thailand, USA...- Drive customer acquisition and nurturing programs, using CRM to capture and capitalize on leads from advertising, customer events, white papers, seminars, and trade shows. Show less

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  Instat360

  Mar 2020 - Jul 2020

  Marketing Manager

  • Developed plans and execute projects in marketing, brand development, localization, and other related areas• Managed regional social media channels and coordinate integrated marketing campaigns• Supported events, tradeshows, sponsorships, and other activities• Grow and manage influencer network and coordinate PR activities• Identify Business Opportunities and Brand Partnerships in France & Europe

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  Fastlane

  Jul 2020 - Nov 2021

  Growth Marketing Manager

  • Build and run customer acquisition channels including Email, KOL, PR, SEM & PPC, and SEO. • In charge to the GTM strategy for consumer electronic brands and overseas cross border e-commerce. • Management & optimization of various Shopify stores covering 50 countries generating 10M$ Revenues.

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  The Sevens Marketing Consulting

  Nov 2021 - Dec 2022

  Online Advertising Director

  - Ad Management & optimization: Managed Facebook, Google, and Tiktok campaign for a annual GMV of 12M$, optimizing advertisements for Shopify stores, Amazon and mobile applications. - Shopify operation: Operating ecommerces websites activities & campaign while conducting market research and analysis. - Short video content creations: Familiarity with short video platforms such as TikTok and live commerce practices, as well as advertising optimization rules. - Cooperation with multiple DTC brands such as Mobvoi, JMGO, Huami, Breo, Xtool, Dreame, XP.Pen, Pudu, Narwal, Moody, Gravastar, etc. - Within 6 months, increasing Tiktok Advertisement GMV from 100K$ to 700K$ Show less

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  Innovex Medical

  Jan 2023 - Mar 2024

  International Marketing Manager

  - Crafted strategic social media & content marketing initiatives for the healthcare industry.- Managed participation in key medical trade shows, maximizing brand exposure.- Developed high-quality marketing materials aligned with brand messaging & HCP needs.- Exceeded lead generation goals through targeted social ads, email campaigns, & content.