Saloni Kohli

Experience

• 

  Recruit CRM

  Jun 2021 - May 2024

  - Led customer marketing initiatives, driving impactful email newsletters and case studies that resulted in 45k+ blog visitors and secured demo bookings & conversions.- Supervised and mentored content interns, fostering team productivity and growth.- Pioneered a new content strategy integrating infographics and sticky elements, achieving an increase in website engagement.- Collaborated with web engineering to optimize website architecture, enhancing load times and reducing bounce rates.- Curated and optimized 10+ landing pages, optimizing conversion rates through rigorous A/B testing and analysis.- Created compelling promotional content and landing pages for webinars and events, consistently attracting over 200 registrants per event. Show less - Developed and executed comprehensive content strategies aligned with business goals and target audience.- Researched and analyzed industry trends, competitors, and target audiences to inform content creation and marketing efforts.- Wrote and edited various types of content, including articles, case studies, ebooks, ad copies, and video scripts.- Created engaging and persuasive copy for landing pages, email campaigns, and advertising materials.- Conducted keyword research and implemented SEO strategies to optimize content for search engines.- Managed editorial calendars and coordinated content publishing schedules for social media marketing across multiple platforms like Twitter, Facebook, Instagram, Quora, LinkedIn, etc,- Collaborated with in-house graphic designers, marketers, and sales team to ensure content accuracy, consistency, and alignment with brand voice.- Utilized analytics tools like GA4, AHREFS, Microsoft Clarity, SE Ranking, Mixpanel and Hotjar to track content performance, analyze user engagement, and make data-driven improvements.- Developed and maintained relationships with 50+ influencers to leverage their social media reach and increase brand visibility for Recruit CRM through influencer marketing. - Actively engaged with the target audience through social media channels and fostering community engagement.- Contributed to brainstorming sessions and content ideation, bringing creative and innovative ideas to the table.- Conducted A/B testing and analyzed results to optimize content effectiveness and conversion rates.- Tracked and reported key performance indicators (KPIs) to stakeholders, demonstrating the impact of content efforts on business objectives. Show less

  • Senior Associate Content & Marketing Specialist

    Jul 2023 - May 2024

  • Content Specialist

    Mar 2022 - Jul 2023

  • Content Writer

    Jun 2021 - Mar 2022
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  Writesonic

  Jul 2024 - now

  Content Specialist