Byron Byrd

Experience

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  HMV

  Jul 2005 - Jul 2013

  Key responsibilities consisted of looking after HMV's Visual, Technology & Merchandise Catalogue ranges for Stores & Online. Ensuring the Catalogue for accountable departments were created and upheld with accurate data. Further accountabilities, strategic pricing, mass data file updates, data reporting for stakeholders, supplier liaison. - Mass Data file uploads - Managing & Maintaining Price for UK, Ireland & hmv.com - SKU Data Reporting (MS Access)- Creating & Maintaining Department Hierarchies Show less As Visual Content Specialist for hmv.com - My key responsibilities were the day to day management of content flow for the vast range of products for hmv.com’s online business. This consisted of liaising with our key supply partners of Recorded Music, Film Studios, and Game Publishers as a key contact for the website. By acquiring content to be merchandised commercially, while actively promoting the hmv.com brand. Other responsibilities were to negotiate and coordinate exclusive offers & promotions visual content, in order for key products to receive the best possible commercial activity. In addition to this role, I was actively involved in E-commerce developments, such as site re-skins, new application features, software/hardware upgrades, and Catalogue search index updates. Show less As E-commerce Content Specialist for hmv.com - my key responsibilities consisted of liaising with the businesses key Games suppliers, such as EA, SCEE, Activision & SEGA - to ensure that the businesses online catalogue was rich in content, comprehensive, and commercially well placed amongst competitor websites such as Amazon & Play.comWhile achieving the businesses service level agreed (SLA) targets, this fast paced role, required consistent attention to detail, while actively seeking to improve the businesses content delivery strategy online. Key achievements within this role, was the co-ordinating of the PS3 launch for hmv.com - which generated online pre-orders well in excess of £250k Show less Working within a team of 6 - main duties consisted of the cataloguing of Digital Music for hmvdigital.co.uk - and being accountable for the sites audio streaming facility for online & in-store kiosk points. In addition, liaising with major record companies (EMI), (Sony Music), (Universal Music) in regards to digital issues, such as availability, content, copyright clearances and on promotions. Attended weekly meetings to discuss and secure exclusive music content for hmvdigital.co.uk - Analysed data weekly sales reports of digital download sales, in order to update hmv’s weekly digital chart fixture.hmvdigital.co.uk was publicly launched in September 2005 and now exists under 7digital. Show less

  • Catalogue Data Analyst: Visual, Technology & Merchandise

    Feb 2011 - Jul 2013

  • Visual Content Catalogue Specialist

    Feb 2009 - Jan 2011

  • E-commerce Content Specialist

    Apr 2006 - Jan 2009

  • Digital Catalogue Assistant

    Jul 2005 - Apr 2006
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  JLT Employee Benefits

  Sept 2013 - Sept 2015

  Data Analyst

  As Data Analyst for JLT Employee Benefits, my day-to-day responsibilities included: daily file management of client communications for Santander, McDonald’s Europe, Citi and other key clients for JLT Group. Liaising with Implementation Managers on ‘new client’ setup’s for BenPal.com - Co-ordinating data integrity issues with Operational Owners & Scheme Managers, in-order for client data to meet statutory standards for the business. In addition, providing data consultation advise to Consultants, Senior Management & Directors.Daily/Weekly statistical reporting to client stakeholders throughout the business. Key Achievements: Developed JLT’s current process of Data-Capture, Validation, & Reconciliation. This process is now in-use throughout BenPal systems. BenPal.com now services for over 8 Million users - and is the employee benefit provider for over 4 thousand companies in the UK and Internationally. -Data Management -Stakeholder Management -(BI) Data Analysis & Reporting -Offshore Data Management (India/Mumbai) -Time Management -Data Integrity JLT is one of the world's largest providers of insurance, reinsurance and employee benefits. JLT owns offices in 40 territories with some 9,000 employees, supported by the JLT International Network, enabling us to offer risk management and employee benefit solutions in 135 countries. Show less

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  The Telegraph

  Oct 2015 - Jan 2016

  Reporting Analyst (Contractor)

  At the Telegraph Media Group - my main duties were to manage & analyse the businesses Analytic Reporting process for The Telegraph online services (www.telegraph.co.uk) The role consisted of liaising with Ad Operations, Editorial & Account Directors - with a focus on daily/weekly online activity & consumer behaviour. Objectives included viewing and understanding The Telegraph website channel page content, e.g. News, World, Sport, Finance & Culture by looking at ways to further improve the online business and campaign reporting process. Key accountabilities included - reports management on website metrics: Visitors, Page Views, Unique Visitors & Ad Impressions. In addition, building bespoke reports via Adobe Report Builder for Ad Operations, Editorial & Marketing, with a focus to monitor KPI campaign performances. Moreover, the role required a high-attention to detail, advanced Excel proficiency and solid working knowledge of Adobe Omniture SiteCatalyst & Ooyala-Advanced Excel Practises (BI)-Adobe Omniture & Adobe Ad-Hoc Analytics-Video Analysis Management (Ooyala)-Competition Data Management for (www.telegraph.co.uk) -Excellent Stakeholder Management (across all levels) Show less

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  Currys plc

  May 2016 - Aug 2016

  New Stores Analyst | Senior Analyst (Contractor)

  As the New Stores Analyst / Senior Analyst, main purpose for this role was to work closely with the Stores, Space Planning, Merchandising and Implementation teams to understand & determine the appropriate Product Range and Stock depth for all new '3-in-1' Currys Pc World & Carphone Warehouse Stores, involving an estate of 130+ Stores marked for Transformation.This was a highly visual and commercially focused role, whereby good business intelligence was needed to understand the customer demographic and store geographic areas/locations - where products can be/should be ranged and in-stock.Key Deliverables:- SAP BusinessObjects (Report Creation & Distribution) - SKU Range Reporting (Product Analysis) - Liaising with Regional, Divisional & DC teams (Daily/Weekly Meetings)- AS400 Stock Allocation Reporting (Currys PC World, Dixons Travel)- Store Visits (Pre & Post Launch)- Engaging Stakeholders (Across the Dixons Carphone Estate) - Identifying Opportunities for new Process/System ChangesKey Achievements: Successfully launched the new Flagship Currys PC World & Carphone Warehouse Store (June 30th 2016) on London's Oxford Street. Ensured good product availability across all ranged products, Headphones, Apple Products, Laptops, Large Screen TVs, Smart Tech, Storage & Accessories.Provided after launch support to Regional/Sales teams to increase Oxford Street's revenue product performance & weekly sells targets. Now successfully trading above 2016/17 target. Show less

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  DM-Companies

  Jan 2017 - Jun 2017

  Business Intelligence Analyst

  At DM-Companies - my core responsibilities as Business Intelligence Analyst were to report on the day-to-day performance of the businesses 3 key web products Vivastreet, Easyroommate & Ziipr. Across these brands, my remits consisted of monitoring (daily/weekly) Web Traffic, User Behaviour, Page Views and Sessions to gain Insights on historical & current trends in Google Analytics.Working closely with the Senior Management teams in (London, New York & Paris) on developing KPI’s, reporting and monitoring new product feature roll-outs. In addition, reviewing key metrics data in Google Analytics, while extracting/uploading large data-sets in Tableau 10.2 Desktop for Visual Insights, Quick Calculations & Graph Presentations. - Tableau Desktop 10.2 (Quick Calculations, Insights & Graphs) - Google Analytics (Reporting, Creating Audience Segments & Analysis) - Presenting Insights (User Behaviour & Market Trends)- BI Team Management (x2 Colleagues) - JIRA/ConfluenceKey Achievements: Developed & created new payment reports for Vivastreet: Belgium, Brazil (Vivalocal.com), India & Morocco, with the objective to monitor and capture (Preauthorised Payments) to ensure payment transactions were successfully captured & processed through the websites payment page. Moreover, investigating failed payments with the businesses payment provider NOIRE - and ensuring all transactions were accounted e.g. successful/non-successful (payments) Show less

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  Ogilvy

  Jul 2017 - Jul 2017

  Web Consultant

  1-month project, involving Nestlé to identify Consumer Behaviour for one of their high-profile pet food brands, Purina. Assessing whether the requirements within the business brief are achievable in Google Analytics, and defining how OgilvyOne and Nestlé can partner together in gaining consumer insights for the Purina PetCare brands.This involved me researching e-retail websites that sell Purina pet foods and making a recommendation of KPI’s that Nestlé should be monitoring to get key insights on consumer behaviour. Show less

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  John Brown

  Aug 2017 - Aug 2017

  Web Consultant

  Working closely with their Digital Strategist, I was assigned the task to provide key insights and recommendations to the John Brown Media business to further advise their client Very.The project involved Very.co.uk to identify the content performance of articles produced in-house at John Brown Media.Looking at the website’s categories, Fashion, Beauty, Home & Tech, and Lifestyle. Analysing GA Session over time and identifying increases and decreases in Session / User activity. Show less

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  We Are Tomorrow

  Sept 2017 - Mar 2021

  Data Analyst
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  Vashi

  Apr 2021 - Jun 2021

  Data Analyst
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  Zenith

  Jul 2021 - now

  • Data Governance Director

    Aug 2023 - now

  • Senior Solutions Manager

    Aug 2022 - Aug 2023

  • Data Analytics Manager

    Jul 2021 - Jul 2022