Rafael Mello

Experience

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  Eugenio DDB

  Jun 2005 - Jun 2006

  Design Assistant Intern
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  Ants Comunicação

  Jun 2006 - Jun 2007

  Designer
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  Telemídia Comunicação

  Jun 2007 - Sept 2008

  Designer
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  Askme | Incentivo e Live Marketing

  Jun 2009 - Feb 2011

  Senior Strategic Planner
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  B2 Agência

  Mar 2011 - May 2012

  Senior Strategic Planner
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  Incentivar.io

  Jun 2012 - Oct 2020

  Head of Product (B2B) at Incentivar.io, 1st incentivetech startup in Brazil and Cubo Itaú - the largest and most relevant center of technological entrepreneurship in Latin America.Incentivar is a SaaS incentive marketing software to engage, recognize and reward teams in an easy, fast and uncomplicated way. We believe that everyone can do more when encouraged.Leading the B2B product culture, vision, strategy and roadmap. Inspiring the product team in the stages of discovery, management and delivery.Responsible for the operation and the successful journey of B2B Enterprise and SMB clients, such as Coca-Cola Femsa Brasil, Siemens, Vivaz/Cyrela and Nestlé.Roles and responsibilities: Transforming the market, business model and B2B experienceLeading vision, strategy and roadmapDeveloping SaaS B2B product culture Teaming & HiringProduct DiscoveryDesign System leadershipB2B solutions and operationsIncentive and Loyalt programsRelease management Product trainning/playbooks (Sales, CS, BI and CX)Marketplace management Working with an incredible team of engineers, data analysts, UX designers and PM/PO Show less

  • Head of Product

    Jan 2019 - Oct 2020

  • Product Manager - Founding team

    Jan 2018 - Jan 2019

  • Group Digital Strategy Manager

    Jan 2017 - Dec 2018

  • Senior Strategy Manager

    May 2012 - Dec 2016

  • Senior Strategic Planner

    Jun 2012 - Dec 2013
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  Grupo Casas Bahia

  Oct 2020 - Nov 2024

  Driving the digital future of Via B2B partners tech value stream.Responsible for leading and guiding the technological strategies of the B2B channel, ensuring operational efficiency, continuous innovation and information security aligned with business objectives, promoting technical excellence and optimization of resources.Currently, at Via Partner VSM (Value Stream Manager), we are dedicated to assisting partner companies in achieving exponential growth in the e-commerce, loyalty, and marketplace sectors through our B2B digital ecosystem. Leading the product, engineering and design areas, our focus lies in developing retailtech digital products and services that transcend the boundaries of the B2B industry, ultimately making an impact on millions of consumers through our renowned brands such as Casas Bahia, Ponto, Extra.com, and Bartira. Show less B2B Digital LeadershipB2B E-commerceB2B APIs Economy products vision Martech products Marketplace Out Retail SaaS Tribe leadership, accountability and diplomacyManage and develop GPMs, UX Leads and PMsB2B RetailTech strategy, culture and mentoringDigital Enterprise Innovation Management Bank as a Marketplace/Store (BaaM/S)Working with retailtech giants transforming the B2B market with the best and most robust digital products, helping our partners to scale their businesses. We are the largest electronics and furniture retailer in Brazil. Taking care of brands that are in the hearts and minds of brazilians like Casas Bahia, Ponto and Extra.com. Show less

  • Executive GPM | VSM Tech B2B and Marketplace channels

    Mar 2024 - Nov 2024

  • Executive Group Product Manager | VSM Tech B2B channel

    Oct 2022 - Mar 2024

  • Sr Group Product Manager

    Oct 2020 - Oct 2022
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  ClickBus

  Nov 2024 - now

  Head of Product | Marketplace