Debolina Das

Debolina Das

Followers of Debolina Das1000 followers
location of Debolina DasKolkata, West Bengal, India

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  • Timeline

  • About me

    Digital Marketing Specialist | SEO Executive | Optimising Websites | Social Media | Content Optimizing

  • Education

    • Loreto Convent Asansol

      2011 - 2013
      ISC Humanities/Humanistic Studies 72%
    • Loreto Convent Asansol

      2000 - 2011
      ICSE 73%
    • University of Burdwan

      2013 - 2016
      Bachelor of Science - BSc Economics
    • Vanguard Business School

      2017 - 2019
      PGPM Marketing/Marketing Management, General
  • Experience

    • Vanguard Business School

      Feb 2018 - Dec 2018

      • Academic Coordinator and Planner.• Handled all the Academic operations.• Acted as the linchpin between the faculties and students.• Scheduled classes & Term Planning.• Handled academic Schedule. • Working in a team acting as the face of the college to the corporate.• Brought, conducted and managed guest lecturers.• Cold calling to prospective people for guest lectures.

      • Assistant Academic Coordinator

        Sept 2018 - Dec 2018
      • Corporate Interactions Committee Member

        Feb 2018 - Dec 2018
    • Career Launcher

      Apr 2018 - Jun 2018
      Marketing and Sales Intern

      • Business Development: generated leads for the Inquisitive Minds Event, a national level quiz competition• Inside Sales: cold calling and pitching the students about Career Launcher’s collaboration with some of the known colleges and in turn, brought in new leads• Created centre operating manual of the head branch of Career Launcher in Bangalore• Marketing of Career Launcher: visited one of the Premium Schools in Bangalore and carried out the strategies of marketing• Conducted primary research and analysis of the competitors of Career Launcher• Career Launcher offered Pre Placement Offer (PPO) Show less

    • Indus Net Technologies

      Feb 2019 - Oct 2019
      Junior Business Analyst

      • Coordinating and communicating effectively. Sharing knowledge with the team. • Providing on-call support. • Working on solutions supporting multiple business areas. • Gathering and interpreting requirements from the business. • Participating in the solution design process. • Preparing the requirements specifications. • Analyzing and decomposing relevant business processes.

    • Codeachi Technologies Pvt. Ltd.

      Nov 2019 - Jul 2020
      Customer Relationship Manager

      ● Building and maintaining profitable relationships with key customers● Resolving customer complaints quickly and efficiently● Keeping customers updated on the latest products to increase sales● Expanding the customer base by upselling and cross-selling● Knowing the competition and strategizing accordingly

    • Confused Genius

      Jul 2020 - Nov 2021

      • Handled 20 clients’ Off-page SEO.• Executing tasks and plans for various clients.• Evaluating performance analytics and updating content accordingly.• Using Google Analytics programs for compiling regular performance analytics.• Co-ordinating with design and marketing teams to illustrate articles.• Promoting content on social media• Performing detailed keyword research as per the latest keyword strategies.• Researching and analyzing top SEO content topics.• Ensure that the content is free of grammatical errors and also is following editorial guidelines.• Researching and writing elaborate content based on various relevant topics.• Plan and execute various Off-Page SEO tasks.• Preparing reports on various project performances.• Ensuring all-around consistency such as fonts, style, image and tone. Show less

      • Content and SEO Specialist

        Jul 2021 - Nov 2021
      • Content Writer

        Jul 2020 - Nov 2021
    • Hesol Consulting: Logistics & Supply Chain

      Jan 2022 - Apr 2022
      Digital Marketer and Content Writer

      • Competitor Analysis, Meta-Tag Optimization.• Executed and guided associated agency through SEO best practices and content planning which aided in organic traffic growth.• Make strategies to promote websites and target larger audiences.• Monitoring social media metrics and ROI.• Analyzing social media trends.• Market Research through social media platforms to reach new customers, generate leads, and retain existing customers.• Optimizing social media content effectively.• Carried out monthly website audits, tracked keyword rank, and shared insight on how to improve website traffic• Drive visibility, engagement, reach, and organic growth of all brand social media platforms.• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos, and news).• Optimized client Google My Business to drive local traffic and lead. Show less

    • Virtual Employee Pvt. Ltd.

      Apr 2022 - Jul 2024
      SEO Executive

      • Designing and overseeing all aspects of our digital marketing department including our marketing databases.• Data collection via various marketing analysis tools.• Developing and monitoring Digital Marketing campaigns.• Planning and managing social media platforms.• Preparing accurate reports on our marketing campaign’s overall performance.• Coordinating with advertising and media experts to improve marketing results.• Identifying the latest trends and technologies affecting the industry.• Evaluating important metrics that affect our website traffic, keyword ranking and target audience.• Working with team members to brainstorm new and innovative growth strategies.• Support the goals set in the marketing plan.• Work close with the sales team.• Translate the client’s objectives into marketing strategies.• Improve search-engine rankings.• Share qualitative content on different social media channels.• Create, send and answer email campaigns.• Optimizing content for the website and social media.• Conceptualizing and implementing competent strategies to increase the online visibility of the brand.• Reporting generation using Google Analytics, SEMrush, Hubspot and UberSuggest.• Responsible for executing all types of SEO Strategies, and Social Media including both On-Page & Off-Page Optimization.• Executing overall digital marketing activities and associated through SEO best practices and content planning which aided in organic traffic growth.• Keyword research to drive quality web traffic and organic lead. Show less

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Debolina Das
      Participated in VERVE- 2017 Exelixi St Joseph's Institute of Management Nov 2017 St Joseph's Institute of Management 2nd Runners up for HR vertical
    • Awarded to Debolina Das
      Participated in NAMAN- 2017, IFIM Business School IFIM Business School, Bangalore Sep 2017 HR event
    • Awarded to Debolina Das
      Avishkar'17 First Runners Up Vanguard Business School Aug 2017 Intra college marketing competition
    • Awarded to Debolina Das
      Mad Over Marketing Indian Institute Of Management, Banagalore Aug 2017 Participated in the event Mad Over Marketing at Eximus
    • Awarded to Debolina Das
      Srishti Indian Institute Of Management, Banagalore Aug 2017 Participated in the workshop Srishti at Eximius