BARBARA SCOTTO

Experience

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  Centro Universitário Senac

  Jan 2006 - Oct 2008

  • Administrative Assistant

    Jan 2008 - Oct 2008

  • Intern

    Jan 2006 - Dec 2007
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  Maria Bombom

  Feb 2006 - May 2011

  Co-founder
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  HVS

  Oct 2008 - Jan 2011

  Asset Management Analyst
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  Time for Fun - T4F Entretenimento S/A

  Jan 2011 - Apr 2014

  Atuação como Businees Partner de Finanças para a área de Produção de Shows.

  • Operation Business Controller

    Mar 2013 - Apr 2014

  • Trainee | Project Analyst

    Jan 2011 - Feb 2013
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  ALD Automotive Brasil

  Apr 2014 - Aug 2019

  Oversaw a team of 3 technical people, being responsible for data analytics and database using different BI tools: Qlikview, Qlik Sense and Power BI.Built the first BI team in the company;• Sold the first data integration system contract, generating a R$ 25,000 annual revenue in the IT team;• Structured and included 50% of all key metrics in the database;• Executed a data quality project which adjusted 100% of main KPIs, working with many stakeholders and ensuring a change management process in the operation. Show less

  • Business Intelligence Manager

    Feb 2018 - Aug 2019

  • FP&A and Pricing Manager

    Apr 2016 - Feb 2018

  • Pricing Coordinator

    Apr 2014 - Mar 2016
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  ALD Automotive Perú

  Oct 2017 - May 2018

  Financial and Project Management

  Worked for both Brazilian and Peruvian operations at the same time as a consultant for financial improvement process and pricing. Responsible for operational system implementation (SAP e Aldavar) and collaboration between operational, financial and commercial teams.• Led the operational margin Improvement from -20% to 10% and the first 1,000 fleet contracts, supporting developments in accountability, financial and pricing processes.

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  Loggi

  Sept 2019 - Dec 2020

  Oversaw a team of 15 people, being responsible for continuous improvement, training, BI, innovation and new features rollouts in Last Mile operation shaped with stores, logistics operators and drivers throughout Brazil.• Built a quality management and training team which acted in a matrix structured for regional teams. It resulted in a standard process for all operations that could be 50% online monitored; a multipliers team was developed to spread the new process and guarantee a continuous improvement;• Implemented 15 new product features in operation in 3 months;• Set up a new background check model for drivers to reduce acquisition cost and loss rate. Show less Oversaw a team of 15 people, being responsible for client experience and quality, NPS and contingency for driver and logistics operators throughout Brazil.• Developed a drivers engagement campaign, 100% funded for an e-commerce partner, that resulted in 3 more routes per driver;• Ensured the end-to-end drivers NPS execution that increased its grade to 60 and allowed the NPS process restructuring for logistics operators;• Executed a quality protocol for drivers based on a performance balanced scorecard automatized directly in the product, which resulted in a faster action by the quality and security team. Show less

  • Operation Intelligence Manager

    Jul 2020 - Dec 2020

  • Community Manager

    Sept 2019 - Jun 2020
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  Ifood

  Dec 2020 - Aug 2021

  Head of Commercial Planning

  Oversaw a team of 40 people, being responsible for Sales Operations, Trade Marketing, Go-to-Market and BI in the iFood’s core area (restaurants), representing 60% of the company’s GMV and over 1,000 sales executives.• Built a BI team with analytics engineers and data visualization analysts; reduced from 600 to 75 dashboards for the sales operations and automatized 50% of variable salary calculation, enabling the progress visualization in D-1;• Tested food delivery ultra-convenience, learning that a better curated restaurant list in each occasion brings better results than a fast delivery, which raised a high increase in orders potential and led the new curated model to be applied in our TOP-30 cities in Brazil;• Improved by 30% percent the meal voucher acceptance in restaurants, raising the incremental order expectation to 30 orders per restaurant per month. Show less

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  ZENVIA

  Nov 2021 - Oct 2024

  Líder de um time de especialistas com atuação em gestão da mudança e planejamento estratégico.• Estruturei plano de gestão da mudança usando metodologia ADKAR com primeira fase implementada dentro do prazo, garantindo preparação dos times para a mudança, gerando no primeiro mês mais de 100 clientes usando o novo produto.• Redução do contact rate de clientes de 4,5 para 2 com acompanhamento constante dentro do modelo de hypercare de gestão da mudança.• Criei plano de comunicação e engajamento que gerou um nível de satisfação interno com o processo de mudança acima de 90%. Show less Líder de um time de especialistas com atuação em cultura, clima, gestão de talentos, rituais corporativos, people analytics e planejamento estratégico.• Reduzi o tempo de contratação de metas individuais de 2,5 meses para 15 dias apoiado num plano de cascateamento da estratégia com líderes e time de comunicação.• Criei um plano de war room de clima que aumentou 18 pontos o eNPS e 9 pontos o trust index em 1 ano, num cenário com 2 integrações de empresas.• Desenvolvi uma curva de referência conectada ao mapa estratégico da empresa e um modelo de análise de qualidade de metas individuais.• Estruturei um plano de desenvolvimento do time executivo, fortalecendo tomada de decisão estratégica e níveis de gerência sênior. Show less

  • Gerente de Planejamento Estratégico e Gestão da Mudança

    Jan 2024 - Oct 2024

  • Gerente de Planejamento Estratégico, Clima e Cultura e Talent Management

    Jun 2022 - Jan 2024

  • Strategy and Operation Manager

    Nov 2021 - Jun 2022
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  Barbara Scotto Mentoria

  Jan 2023 - now

  Mentora de Liderança e Carreira
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  Remessa Online

  Oct 2024 - now

  Head de Planejamento Estratégico

  Líder de um time com atuação em planejamento estratégico, desenvolvimento de negócio, parcerias estratégicas e inteligência de mercado.