Jason Tabeling

Experience

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  Ohio University

  Jan 1999 - Jan 2000

  College of Business Web Development

  Led the development of the College of Business website. Worked with professors and leadership to create a site that would attract and engage with current and potential students.

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  Progressive Insurance

  Jan 2000 - Jan 2006

  EMarketing

  Responsible for paid search, display and affiliate programs across automobile insurance, and special lines (boat/motorcycle/rv). The goal was to optimize the efficiency and value of auto and special lines insurance policies. Led vendor relationships with tooling and publishers.

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  Rosetta

  May 2006 - May 2015

  Business Unit Leader for Rosetta's Paid, Owned, and Earned Media group. Made up of 130 digital marketing professionals across 5 offices Rosetta's digital marketing services focus on delivering business impact for our clients across all verticals. Responsibilities include, P&L, Capability development, Thought Leadership, Client Delivery and Team member development. Services include paid and organic search, display advertising, social media, across mobile, desktop, tablets, and all connected devices.Monthly column in Search Engine Watch helping to provide a data driven point of view on the industry.Lead Talent & Culture agency wide committee that was responsible for recruiting, learning and development, and engagement. This included the creation and implementation of a completely overhauled performance management process. Cleveland Location Lead responsible for creating an engaging environment for all team members across disciplines and groups. Inclusive of social, business, and charitable initiatives within the community on behalf of the agency.We combine human insights, technology and next-generation storytelling to craft meaningful connections that drive tangible results. Show less

  • Partner

    Jul 2012 - May 2015

  • Associate Partner, Paid, Earned, and Owned Media

    Mar 2009 - Jul 2012

  • Director, Paid, Earned, and Owned Media

    May 2006 - Mar 2009
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  Razorfish

  Apr 2015 - May 2016

  Group Vice President

  National Media Leader responsible for media strategy, execution, and operations. Owned the National Media Growth practice P&L. Also, lead Paid Media and SEO practices nationally accounting for 90+ resources across 5 different offices, Lead multiple senior executive client and publisher relationships across various media and client verticals (Financial Services, Retail, B2B, and CPG).

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  BrandMuscle

  May 2016 - Sept 2020

  Oversee all Product Management and Marketing functions across our solution set across $100M ARR. Responsible for assessing market trends, analyzing competitive forces, and consolidating internal and external feedback. Turning those data points into a compelling product roadmap, branding assets, and company story. Launch net new products into the market from idea to beta to execution, as well as evolve existing products to help exceed growth targets. Coordinated with a global technology and product team to ensure seamless delivery.Managed Analyst relationships at Forrester, including being named a leader in the Through Channel Marketing Automation Wave.Managed a global product management and marketing team across multiple offices across the US and India. Built data, analytics, and artificial intelligence products along with and mobile applications to improve user experience and efficiencies for our customers. Including a AI chatbot helping to make better media decisions for local marketing professionals that increased ROI and total CoOp dollars in-market.Increased product feature delivery by 15% Show less

  • Executive Vice President, Product

    Jan 2019 - Sept 2020

  • Executive Vice President, Performance Marketing

    Apr 2018 - Jan 2019

  • Senior Vice President, Digital

    May 2016 - Apr 2018
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  AirTank

  Sept 2020 - now

  Responsible for strategy and growth. The Company is focused on driving meaningful growth for our customers by providing digital services and e-commerce platform product development. AirTank is a full-service digital agency founded in commerce, results and creativity. We help businesses thrive by removing friction for both customers and business users to help simply and accelerate the experience. Makers of ZiftrShop, an API-First eCommerce SaaS platform built with compliance and flexibility at the core. When we saw clients struggling to achieve the scale their business demanded, we built ZiftrShop from the ground up to solve the complexities of commerce growth and profitability. - Increased client roster by 75%- Team member retention 95%- Managing over $50M of Gross Merchandise Value through the ZiftrShop platform Show less

  • Board Member

    Feb 2024 - now

  • Chief Executive Officer

    Sept 2020 - Feb 2024
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  Further

  Feb 2024 - now

  Head of Solutions

  Leading Solution teams to deliver business impact for our Fortune 500 clients across;- Technology- Artificial Intelligence- Digital Marketing- Data Cloud Engineering- Experimentation and Optimization- Analytics