Hazel Huang

Experience

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  Alibaba Pictures Group Limited

  Jun 2021 - Sept 2021

  Marketing And Publicity Intern

  Participated in overall publicity planning for multiple films and was involved in the determination of the publicity focus of each film;Done market research on the industry trend and the competitive films;Planned creative scenarios for publicity, and produced new media and short video schemes accordingly;Refined TikTok publicity videos, amongst which five short videos achieved millions of likes;Took charge of copywriting for official publicity accounts on various media platforms;Helped coordinate films’ premieres, and contacted business teams of celebrities to ensure publicity cooperation. Show less

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  Xi'an Jiaotong-Liverpool University

  Feb 2022 - Jun 2022

  Teaching Assisstant

  Worked as the teaching assistant in Quantitative Research Methods course;Answered students' questions in and off class throughout the semester; Analyzed and gave suggestions to improve teaching materials;Published and managed new modules, relevant activities, and important deadlines on the Learning Management System of the university;Helped with the teaching of data analysis using SPSS

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  NetEase Games

  Jun 2022 - Sept 2022

  Marketing Team Member

  Participated in the general plan of game promotion, brainstormed innovative ideas;Took charge of the shooting script of promotional videos, and generated other promotional materials (social media posts,website content, etc.)Done market research to achieve collabrations with different brands and celebrities.

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  Nebula Brands

  Feb 2023 - Jun 2023

  Social Media & Influencer Marketing Associate

  Established and managed Instagram & TikTok accounts, creating a brand ambassador image to enhance product visibility. Crafted and distributed appealing outbound invitations to influencers in the pet field on Instagram and TikTok, highlighting the unique advantages of the Analan pet hair remover.Identified and reached out to over 900 influencers and secured more than 100 collaborative agreements; negotiated collaboration terms, details, and budgets with influencers, securing cost-effective promotional partnerships. Show less

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  NYC Health + Hospitals

  May 2024 - Oct 2024

  Social Media/Communication Intern

  - Campaign Development & Optimization: Lead promotional material development for the annual conference, including visuals, posters, social media posts, website, handbook, etc. Optimize the design based on feedback.- Social Media Management: Utilize Canva and Adobe PremierePro to design day-to-day posts and campaigns for the official Instagram account. Organic followers increased by 5% within the first month.- Market Research: Perform in-depth research on healthcare trends and developments to craft and maintain social media calendars that ensure sustained audience engagement and interaction.- Marketing Analytics: Utilize Excel and Tableau to analyze marketing metrics and generate data visualization reports, provide actionable insights to optimize social media strategy, enhance overall digital outreach and impact.- Supervised on new interns' work and gave suggestions for improvement. Show less

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  RCM Health Care Services

  Oct 2024 - now

  Marketing and Event Coordinator
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  RCM Technologies, Inc.

  Oct 2024 - now

  Marketing and Event Coordinator