Marnie Kadish

Experience

• 

  Kelly, Scott & Madison, Inc.

  Jan 1999 - Jan 2006

  Media Planning Supervisor

  Developed and implemented consumer targeting, segmentation and media strategies for accounts across a range of industries, including: CPG; Education; Entertainment; Financial; Healthcare; Not-for-Profit; QSR; Retail; Travel; Technology.

• 

  HSBC

  Jun 2006 - May 2012

  *HSBC Card & Retail Services acquired by Capital One in May 2012Marketing liaison for co-brand credit card portfolios; core responsibilities included: presenting annual marketing plans, managing marketing budgets, designing customer satisfaction research surveys and managing the implementation process for campaigns - collateral and applications, partner credit events, spend activation, rewards, change-in-terms, line increases and balance transfers. Provided strategic, promotional and systems support for loyalty and rewards programs across all HSBC credit card and private label business (over 20 million consumer accounts). Marketing liaison for private label credit card portfolio - developed customer and employee marketing plans as the day-to-day credit card marketing relationship manager for softlines retail chains.

  • VP, Marketing

    May 2010 - May 2012

  • AVP, Loyalty and Rewards Marketing

    Feb 2008 - Jan 2011

  • Manager, Retail Services Marketing

    Jun 2006 - Feb 2008
• 

  Capital One

  May 2012 - Oct 2023

  Team lead, delivering the analytics tools and insights our marketing stakeholders require to understand our customers and to influence their behaviors; supporting sustainable marketing opportunities, optimizations and experiences through data driven measurement and personalization capabilities. ● Leverage customer-level behavioral insights to help break down product marketing silos, optimizing our customer marketing journeys through modeling the best offer, channel, timing and trigger events across programs ● Lead data strategy intent and analytical model development to support a full funnel digital acquisitions measurement ecosystem, including: MMM, attribution and incrementality experimentation methodologies● Established the marketing data infrastructure to enable value-based prioritization - forecasting opportunities across the customer marketing lifecycle and measuring performance against expectations with self-service, scalable tools and automated reporting Show less

  • Sr Director, Marketing & Analytics

    Jan 2020 - Oct 2023

  • Director – Partnerships Brand Marketing

    Jan 2019 - Jan 2020

  • Director, Retail Marketing & Analytics

    Jan 2018 - Jan 2020

  • Senior Manager, Client Development

    May 2012 - Jan 2018
• 

  TransUnion

  Nov 2023 - now

  VP, Product Management - Credit Informed Marketing Solutions