Katie Sullivan

Experience

• 

  Beacon Films

  Jan 2008 - Jan 2008

  Receptionist/Intern

  •Covered and logged potential scripts for Beacon Pictures TV and film production•Complied in depth research on up and coming writers for the television and film producers•Named temporary assistant to producers and editors

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  Boston Bureau Productions

  Feb 2009 - Sept 2010

  Production Coordinator

  •Accommodate in-studio talent with last minute needs, scheduling, and urgent requests•Develop appropriate designs for satellite media tour sets •Interact with the technical director at the given network to align both in-studio and remote camera shots•Collaborate with the producers to schedule shots and feeds for live and taped television•Manage the control room linking production to TV networks including NBC, CNBC, Bloomberg, CNN, ABC, CBS, TSN•Encode recorded clips to WMV, Flash, Mp3, Mp4, Quicktime•Transcribe interviews and selected highlights of business analysts/and or reporters for archival data •Train new resources on technical aspects of the control room and studio Show less

• 

  One to One Interactive

  Oct 2010 - Feb 2012

  • Co-managed a multi-million dollar acquisition account, including mobile, tablet and content campaigns• Developed strategies for day to day execution, implementation and optimizations for paid search and mobile campaigns• Assisted in monthly budget projections and re-forecasts • Worked closely with Measurement & Analytics to create weekly reports that highlighted learnings and recommendations for the campaigns• Led discussions with clients on a regular basis regarding overall campaign performance, strategy, industry insights and future opportunities• Created Mobile and Tablet campaigns from the ground up, creating new keyword lists, ad copy sets and different testing models to ensure best performance• Contributed to ad copy and message integration testing • Utilized bid management tools to maintain efficiencies, traffic, QA and monitor paid search campaigns Show less

  • Search Marketing Specialist

    Dec 2011 - Feb 2012

  • Search Marketing Associate

    Oct 2010 - Dec 2011
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  Havas Media Group

  Apr 2012 - May 2014

  Search Marketing Specialist

  • Managed day-to-day optimizations for a multi-million dollar SEM and Paid Social Media campaigns; specializing in a number of verticals including CPG and Financial Services • Analyzed performance data to make optimizations and expand into new opportunities • Developed strategies around position testing, champion challenger ad copy testing, landing page testing and total campaign re-structures • Utilized third-party platforms (DART Search, Kenshoo, Omniture) to manage campaigns and develop unique bid strategies to achieve client goals • Conducted weekly client meetings to update clients and SEM strategies and optimizations • Leveraged skills in SEO and SEM to help in new business pitches Show less

• 

  Ecselis

  Jun 2014 - May 2016

  • Key strategic and client lead for all integrated performance media campaigns for top brands across a variety of verticals: Fidelity, Tyson Chicken, Avocados From Mexico, Kellogg School of Management, Titleist, Huntington Bank, AutoZone• Increased department billings for Kellogg School of Management and Huntington Bank by 70% and 90% YoY respectively• Aligned strategic planning and analyses of consumer behavior trends to deploy the #2 best Super Bowl digital campaign and #1 best search Super Bowl campaign for Avocados From Mexico, increasing overall business market share Show less • Oversee the digital media planning and buying specific to Paid Search, Mobile Search and YouTube Video campaigns, specifically within CPG, Higher Education, and Financial Service • Promote innovation by constantly presenting optimization opportunities and advanced test and learn strategies to a broad range of seniorities • Responsible for delivering performance results on a monthly basis along with recommendations to further improve performance and exceed projections • Work collaboratively with Account Directors and VP Account Directors to assess online media needs and develop a cohesive digital media plan to meet client business goals • Maintain and build relationships with clients as well as key media and ad serving partnerships • Responsible for the career growth and talent development of six Search Marketing employees • Create case studies/POVs to share knowledge internally and submit for external awards Show less

  • Performance Media Director

    Sept 2015 - May 2016

  • Performance Media Supervisor

    Jun 2014 - Sept 2015
• 

  Havas Media Group

  May 2016 - now

  • Account lead focusing on global client strategy and full-funnel integrated media planning for top Sports and CPG brands• Identify and deliver on new opportunities both in the media, strategic consulting and creative realm to help grow clients billings and revenue streams• Collaborate with all agency departments, including Strategic Communications, Media Investments, Measurement and Analytics, and Creative Strategy teams to ensure tactical media planning outputs deliver against business objectives• Lead Marketing and Media Strategy Comms initiatives, linking audience segmentation, unique media journey and creative intent to achieve marketing goals• Consult on both clients paid sponsorship value and contracts to ensure clients are set up for success for larger partnerships such as the Super Bowl• Manage a team of media planners, ensuring their career goals and aspirations are at the forefront; oversee five buying teams to align client objectives with buying executions• Lead new business opportunities ranging from performance first pitches to larger brand/upper funnel transformation projects Show less

  • SVP Group, Client Lead

    Sept 2022 - now

  • VP, Group Account Director

    Feb 2021 - Sept 2022

  • Vice President, Account Director

    Apr 2018 - Feb 2021

  • Account Director

    May 2016 - Apr 2018