Christina Witwer

Experience

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  The Ledger

  May 2004 - Mar 2005

  Website Editor

  • Proofread and edited online content • Researched, compiled and created content for the Ledger website and digital calendar• Met newspaper deadlines with speed and accuracy

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  Coyote Ugly Saloon

  Mar 2005 - Jun 2011

  Communications and Operations Manager

  • Created and managed the Coyote Ugly business profile across all social channels • Created and updated website content daily • Produced content for the corporate newsletter on a monthly basis • Drafted and distributed all press releases • Developed and designed advertising and marketing collateral for events and promotions • Negotiated advertising contracts with media organizations • Led corporate branding initiatives to include participation in interviews and promotional activities • Organized and led all charitable activities • Managed financial activities, to include P&L reports, payroll, taxes, licensing and expenses • Successfully met monthly and annual sales goals • Supervised all operations and oversaw 19+ employees • Hired, trained and evaluated all employees • Built and maintained strong working relationships with vendors, patrons, supervisors and coworkers Show less

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  KGS (Kforce Government Solutions)

  Jun 2011 - Nov 2015

  • Under limited managerial direction, worked directly with the Executive Leadership, Business Development, and Business Unit management teams to provide the full suite of strategic and tactical marketing support services • Created, produced and executed marketing campaigns to include strategic positioning, live events, email and social media • Coordinated and created communications for internal and external websites, newsletters, social media channels and press releases • Oversaw and contributed to the design rebuild and content update of the external website • In tandem with partners and internal subject matter experts, developed customer sales tools and marketing collateral, to include presentations, white papers, case studies and press releases• Conducted competitive analysis and created strategic positioning documents • Provided field intelligence and market research to Business Unit teams • Organized corporate citizenship communications and events as an active member of the Kforce Stewardship and Community Committee • Designed, created and executed proprietary and industry events (i.e. tradeshows and conferences) for clients, prospects and industry leaders • Supported overall marketing strategy for driving leads and securing meetings via events • Managed a team of event professionals and served as a key leader within the Event Marketing team • Served as overall project manager and coordinated resources cross-functionally and externally while managing deliverables, schedules and project scopes• Conducted and analyzed lessons learned • Traveled to events to oversee on-site execution and conduct site inspections • Organized and managed corporate citizenship initiatives to include charity and team building events Show less • Performed day-to-day management of task orders in support of Federal customers • Reviewed RFPs and identified requirements • Identified, interviewed and selected suitable FTEs to meet contract requirements • Maintained excellent working relationships with project teams, stakeholders and teaming partners • Ensured work performed was consistent with requirements and delivered on time • Researched and created content to address data calls • Monitored issues and produced status reports regularly Show less

  • Marketing and Media Specialist

    Oct 2012 - Nov 2015

  • Task Order Manager

    Jun 2012 - Oct 2012

  • Capture Manager Associate

    Jun 2011 - Jun 2012
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  DLT Solutions

  Nov 2015 - May 2016

  Senior Marketing Specialist

  • Developed marketing plans in collaboration with sales teams and vendors• Created and managed marketing plans and campaigns from concept through execution, i.e., strategy, timeline, budget, design and content support and campaign development and measurement• Researched, negotiated and procured 3rd party services for demand generation and brand building initiatives• Managed supplier relationships• Maintained, tracked and forecasted annual marketing budget• Developed and maintained marketing dashboard based on internal and external stakeholder requirements• Wrote and edited copy for various marketing communications • Tracked and analyzed metrics on ROI of marketing investments and presented results to stakeholders Show less

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  Merritt Group

  May 2016 - Apr 2017

  Marketing Manager

  • Led strategic marketing campaigns for B2G technology clients • Led integrated marketing communications accounts and projects that included marketing strategy and measurement, brand development, marketing and sales collateral creation, demand generation, content marketing, and web and digital initiatives• Managed client projects, interfacing with clients, as well as internal Creative Services and Digital Marketing teams to implement campaigns. Coordinated with outside vendors, copywriters, video production teams, etc. Show less

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  Oakwood Worldwide

  May 2017 - Oct 2018

  Marketing Manager

  • Developed and executed marketing campaigns to build awareness, drive leads and bookings, and increase market share • Leveraged agency, expert resources and campaign management system to deliver effective campaigns, advertising and initiatives reaching targeted B2B audience• Analyzed, reported, optimized and communicated ROI for marketing initiatives• Partnered with Sales to create integrated sales/marketing plans to support key sales efforts• Created and implemented tradeshow and event marketing strategy to increase awareness and lead generation• Conducted research to monitor Oakwood Worldwide's level of penetration and market share in key markets• Analyzed data and identified trends relevant to industry• Managed media placements and ad insertions for related segments• Managed digital presence for verticals, ensuring relevant and updated content• Developed and executed content strategy (whitepapers, case studies, etc.) that properly positioned brand and service offerings Show less

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  Columbia University in the City of New York

  Apr 2019 - now

  Associate Director of Gift Planning Marketing