Victoria Serra

Experience

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  Westwing

  Nov 2015 - Oct 2016

  Product and Sales Manager Assistant

  - Product selection and market analysis with the aim of the creating highly successful sales campaigns. Product pricing- Tightly communicating with creative and style department for improving editorial content of campaigns- Preparing the content and product presentation for both national and international campaigns, controlling quality and executing campaign follow up- Account management on product level- Setting and meeting sales objectives on a weekly basis- Tradeshow preparation including professional newsletter creation and design and key account meeting preparation on a multi-departamental level Show less

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  Asociación Española del Lujo - Luxury Spain

  Apr 2017 - Mar 2018

  Junior Brand Manager

  - Development of new brand strategies and concepts for the group: The Luxury Trends and Luxury Spain- Monitor and report on industry trends, competitive activity, and market developments to inform product and marketing strategies- Collaborate with brands to develop and execute effective plans for brand awareness and enablement programs, including product training, collateral development, and customer presentations- Participate in industry events and conferences to represent the company and stay informed about market trends and best practices Show less

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  Selenta Group

  May 2018 - Jun 2020

  Brand Manager

  Branding, Marketing & Communication Strategy for Hotels, Restaurants and Spas of the group:- Define & Develop Marketing Plans to ensure key Business objectives- Develop Branding assets with Creative agencies: Naming, Positioning, Advertising campaigns- Define Communication Plans in collaboration with PR agencies: Press, Public Relations, Sponsorship & Influencers Plan, Social Media & Online Paid Media- Define offline media plan in key markets: Advertising and Branded contents- Create all online assets: Web, SEO, SEM, Newsletters and Online media Show less

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  Curtis Brands

  Feb 2021 - Jul 2023

  Head of Brands and Wholesale

  - Redefining Brand Identity and Strategy for several brands: Fedeli Cashmere, GTA, Herno, Officine Generale among others- Brand planning and executing goals for national wholesale- Deliver market knowledge: track, analyze, and monitor monthly sell in and sell out data identifying key insights to maximize brands strategy- Identify customer needs and maintain a strong understanding of the competitor- Develop and put in place the annual budget by brand

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  Oli&Carol

  Aug 2023 - now

  Marketing Manager

  - Leader of the Marketing & Communication Oli&Carol calendar- Define and execute the marketing and communication activities accordingly- Content conceptualization & planning on offline and online platforms- Coordinating & monitoring of brand image on all platforms- Brand shootings tight to marketing campaigns & launches- Creative copywriting & storytelling- Press plan together with external agencies- Event & trade shows organization with clients, influencers, media & press- Influencer marketing strategy- Track performance of all marketing campaigns Show less