Luay Ayoub

Experience

• 

  Souq.com

  Jan 2016 - Dec 2017

  My primary focus was on enhancing the Souq catalog, comprising 7 million items, to elevate the overall customer experience. Employing advanced tools like Open Refine with proficiency in Python/GREL, my responsibilities included:Normalization:Systematically addressing and eliminating data inconsistencies to ensure a standardized and harmonized catalog.Recategorization:Implementing strategic recategorization efforts to improve the organization and accessibility of the catalog.Data Backfill:Proactively addressing data gaps through a meticulous backfill process, contributing to a comprehensive and enriched catalog.Duplicate Removal and Merging:Executing a robust strategy to remove duplicates, consolidating all matched duplicate items under a single master item for streamlined catalog navigation.Items Connection (Variations):Establishing connections among similar product listings based on variant mutual attributes such as color, size, and more enhances the coherence of the catalog.Translation Automation Module:Pioneering the development of an English-to-Arabic translation automation module with a remarkable 96% quality rating. This innovative solution led to a substantial ~150% improvement in glance views for Arabic detailed pages. Additionally, it resulted in a noteworthy cost reduction of $130,000 in the 3P translation pipeline within a swift 3-month timeframe, compared to a $16,000 cost incurred over 7 months for bulk manual translation.In summary, my role as a Data Refinement Officer involved employing advanced tools and strategic initiatives to refine and optimize large-scale retail catalogs. The focus was on delivering a seamless customer experience, ensuring data accuracy, and achieving cost-efficiency in translation processes. Show less Moderate the new listed/resubmitted products:1. Edit and/or create content implementing our related guidelines.2. Categorize the products in their correct category.3. Provide feedback about unusual items, unavailable types or attributes.4. Research to find and/or verify provided data.5. Compile accurate content [title, product description, key selling features,images] to educate and engage our customers.6. Quality‑first attitude advocating standards and administration of contentaudit process.7. Remove Duplicate Items.8. Accept/Reject the newly listed items depending on each country's guidelines(prohibited/restricted products Show less

  • Data Refinement Officer

    May 2017 - Dec 2017

  • Offer Provisioning Associate

    Feb 2017 - May 2017

  • Product Master

    Jan 2016 - Feb 2017
• 

  Amazon

  Dec 2017 - Apr 2022

  As a seasoned Business Excellence Manager, I spearheaded a dynamic team of 14 Subject-Matter Experts (SMEs) with a strategic focus on elevating operational efficiency and aligning with organizational objectives. My achievements include:Transactional Audits' Program Development:Led the initiative to develop transactional audit programs for twelve Retail Business Services in the MENA region. Consolidated these programs under a single, segregated umbrella, distinct from Operations teams, fostering a streamlined and focused approach.Process Automation and Standardization:Successfully delivered process automation across the MENA organization, prioritizing initiatives based on their business impact and available resources. This approach ensured alignment with the organization's visionary Ops-Tech-Business model.Change Management Expertise:Implemented cross-functional organizational mechanisms to effectively control change enforcement. Prioritized and executed change initiatives seamlessly, ensuring minimal disruption while aligning with overarching organizational goals.Risk Management Proficiency:Demonstrated proficiency in risk management through methodologies such as Failure Mode Effect Analysis (FMEA), corrective actions and preventive actions (CAPA), Root Cause Analysis (RCA), P0 management, and 5Why's. Proactively identified, addressed, and mitigated potential risks.Escalation Management:Established and implemented comprehensive escalation metrics, prioritization strategies, communication protocols, and documentation procedures for Correction Of Errors. Effectively managed escalations, maintaining operational integrity and swift issue resolution.Upstream-Defect Elimination (UDE):Achieved a commendable 50% reduction in top defect types resulting from transactional audits. Conducted root cause analyses, eliminating redundant process steps and automating repetitive tasks to enhance operational efficiency. Show less In my role as a Process Improvement Manager, I demonstrated exceptional proficiency in driving transformative initiatives, particularly evident in my assignment with the Item Data Quality team. Tasked with addressing the team's low-quality score issue, I took a methodical approach to delve into the root causes, meticulously defining the underlying issues. Subsequently, I formulated a comprehensive plan to elevate the team's performance to optimal levels.My strategic roadmap involved the development and implementation of Standard Operating Procedures (SOPs) designed to streamline processes and enforce necessary changes. Through a combination of process refinement, enhanced workflows, and strategic enforcement of SOPs, I successfully led the team on a trajectory toward improvement.The outcome of these efforts was remarkable, as evidenced by the substantial increase in the quality score. Within a span of just 7 months, we witnessed a notable ascent from an initial score of 82% to an impressive 93.9%. This achievement not only attests to my adeptness in process analysis and improvement but also highlights my capacity to navigate and enhance complex operational landscapes.In the role of a Process Improvement Manager, I bring this proven track record of turning challenges into success stories, applying a strategic mindset, and implementing effective measures to elevate operational efficiency and overall quality metrics. Show less Spearheaded the catalog migration project, bridging Souq and Amazon platforms. Within the project scope, I meticulously defined the inclusion of 3P sellers' selection, strategically positioning myself as a key player in shaping the retail landscape.My role extended to building a Machine Learning (ML) module tailored to auto-submit Souq's existing listings onto Amazon platforms, enhancing the efficiency of this crucial migration. Recognizing the importance of data integrity, I proactively allocated failures to operational teams, ensuring the backfilling of missing or corrupted data.A significant accomplishment was leading the successful launch of Amazon in three marketplaces. This endeavor marked a milestone as it presented Amazon's initial foray into integrating a running business seamlessly into a live Amazon website, showcasing my adeptness in orchestrating complex retail transitions.Key Achievements:Amazon AE Launch: Surpassed the goal by achieving a remarkable 96.4% of total products in scope, surpassing the set target of 95%.Amazon SA Launch: Exceeded expectations by achieving a commendable 97.4% of total products in scope, outperforming the targeted 95% goal.ML Module Enhancement: Adapted the ML module to accommodate the extended scope of products Show less

  • Retail Business Excellence Manager - MENA

    Jul 2020 - Apr 2022

  • Process Improvement Manager

    Feb 2020 - Jul 2020

  • Retail Business Services - Subject Matter Expert

    Dec 2017 - Feb 2020
• 

  Advanced - Air Conditioning and Refrigeration

  May 2023 - Feb 2024

  Business Excellence Consultant

  Experienced Organizational Excellence Consultant with a proven track record in conducting comprehensive assessments, implementing strategic improvements, and driving operational excellence. My expertise lies in data analysis, identifying inefficiencies, and collaborating with leadership to develop tailored solutions. I am proficient in change management practices, fostering a culture of continuous improvement, and integrating innovative approaches to enhance organizational performance.

• 

  Vision Professional Consulting Group (VPCG)

  Feb 2024 - now

  Senior Consultant -Strategy Planning & Organizational Excellence

  As a Senior Consultant specializing in Strategy Planning & Organizational Excellence, I achieved several key deliverables that significantly enhanced the institution's operations and strategic alignment. By developing 128 policies tailored to the needs of 26 departments and creating 166 detailed procedures, I established a standardized framework that improved regulatory compliance and operational efficiency.I also formulated an operational model for the Strategy Planning and Organizational Excellence department, providing a strategic roadmap that optimized performance and reinforced a culture of continuous improvement. A comprehensive QA mechanism ensured the highest quality and compliance standards, improving process reliability and stakeholder satisfaction.Additionally, I created a detailed institution-level service catalog that increased transparency and facilitated better service management. Finally, I developed a robust knowledge management framework that promoted knowledge sharing, supported continuous learning, and fostered innovation within the institution.These achievements reflect my ability to drive strategic initiatives and implement comprehensive solutions that enhance organizational excellence and operational efficiency. Show less