Julia Korbi

Experience

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  Veeam Software

  Jul 2020 - Oct 2024

  - Designing and running global multi-channel demand and lead generation campaigns- Managing the global email marketing schedule for seven product pillars and operating with a mailable database of over 1 million recipients- Guiding the entire lifecycle of global email campaigns—from copywriting and building HTML templates to localizing, targeting, launching, and data analysis- Fine-tuning marketing database segmentation and creating specific targeted lists using Marketo and Salesforce to ensure the right messages hit the right audience at every journey stage- Collaborating closely with sales, campaigns, product marketing, and cross-functional teams to achieve targets and enhance email strategy- Analyzing qualitative and quantitative data, assessing campaign performance using Marketo, Salesforce, and Tableau, as well as providing ideas for A/B testing and continuous improvement- Delivering impactful quarterly presentations to senior leadership, sharing key insights and achievements- Coordinating and training a team of regional specialists Show less - Coordination and project ownership of Global and European level projects (product releases, promotions, events, webinars etc.) within the EMEA Email Marketing team- Maintenance of the NEMEA email communication schedule, considering local regional plans and features- Calculation and distribution of the target audience in accordance with the segmentation principles- Reporting on email marketing performance through analytical reports and online presentations to stakeholders and field teams- Spotting opportunities to increase email marketing efficiency, running A/B tests to improve future campaigns- Measuring the tangible and intangible return on email marketing campaigns, aligning the regional efforts with global KPIs- Monitoring industry trends and sharing ideas for adjusting the performance and content delivery- Cross-team communication and close collaboration with other departments on various projects (Campaign marketing, Content marketing, Online events, Field, Channel, HTML, Marketing Platforms, Creative teams)- Conducting an online training for a marketing agency, creating training materials Show less - Maintenance of the UK & Ireland marketing communications strategy: managing, planning, implementing, and coordinating all marketing and product communication activities in the UK & Ireland region- Supporting launches of European level projects for marketing and product communications activities- Creation of email content from scratch and adaptation of existing marketing content considering regional specifics - Working with platforms/products such as Marketo, Saleforce, Jira, Dreamweaver, Litmus- Collaboration with internal teams to meet email guidelines and conversion best practices Show less

  • Global Email & Database Marketing Specialist

    Jul 2023 - Oct 2024

  • Email Marketing Specialist

    Jan 2022 - Jun 2023

  • Junior Email Marketing Specialist

    Jul 2020 - Dec 2021
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  Pathlock

  Oct 2024 - now

  Manager of Marketing Automation & Operations