Experience

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  Best buy

  May 2004 - Jan 2005

  Operations senior

  •Trained and supervised all cashiers and customer service specialists•Drove Product Replacement Plan and magazine sales to attain sales goals•Acted as Manager on Duty to drive customer loyalty

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  Allianz life

  Apr 2005 - Oct 2021

  ▪Created high-impact integrated marketing plans that align with company and departmental objectives and provide measurable results▪Managed the development and implementation of marketing campaigns and product initiatives by defining the segmentation strategy, creating journey maps, determining an appropriate paid/owned/earned media mix, and developing lead generation strategies▪Directed and supported appropriate market research and consumer testing▪Supervised the execution of marketing campaign and product launch tactics, guiding the creative development process, coordinating required approvals, and ensuring timely and accurate implementation▪Utilized metrics to make data-driven decisions to optimize campaigns and maximize engagement▪Managed channel budget, leveraging appropriately through various initiatives Show less

  • Marketing Manager

    Jun 2014 - Oct 2021

  • Marketing Specialist

    Jul 2011 - Jun 2014

  • Marketing Associate

    Nov 2007 - Jul 2011

  • Internal Sales Representative

    May 2007 - Nov 2007

  • Quality Assurance Representative

    Feb 2006 - May 2007

  • Licensing Specialist

    Apr 2005 - Feb 2006
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  U.s. bank

  Oct 2021 - Sept 2022

  Assistant vice president, marketing manager - u.s. bank wealth management

  ▪ Created and executed content strategies to support insurance, trust & estate, banking and Business Owner Advisory Services segments, utilizing industry research and business insights to increase natural search results and drive engagement▪ Lead the development and implementation of marketing campaigns that support business line objectives by defining the segmentation strategy, creating journey maps, determining an appropriate paid/owned/earned media mix, and developing social media, retargeting, and lead generation strategies Show less

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  Allianz life

  Oct 2022 - now

  Fmo & life distribution marketing director