Experience

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  Procter & gamble

  May 2005 - Jan 2017

  Key Achievements• Brand growth of 17% in Nigeria despite an economic recession and taking pricing ahead of the market leader.• Delivered the annual Kenya revenue target in first 6 months of the year by effective stakeholder management as well as coaching and leading multi-functional team to revamp existing Route-To-Market and Marketing plans to reach new customers and consumers.Key Responsibilities• Overall responsibility and accountability for volume, sales, profit and brand health metrics of the brand across West and East Africa including budget management.• Work with EMEA International Marketing team on to incorporate local insights in Communication Plans and Materials; as well as develop relevant innovation pipeline for the West and East African markets. • Coach, inspire and lead my cross-functional team across Nigeria, Ghana and Kenya - Brand, Commercial, Supply and Demand planning, Finance, Consumer Insights - to execute winning plans with excellence. Show less Key Achievements• Effectively handled 2 full time roles at the same time; whilst leading a major brand re-launch. Plans developed have ensured brand’s renewed and consistent growth despite the recession in Nigeria.Key Responsibilities• Overall responsibility and accountability for strategy and delivery of business results and brand KPIs of the brand.• Influence internal and external teams including partners to execute strategic and/or tactical plans designed to drive sales and new business development • Lead the re-launch of Pampers in the Nigeria market with responsibility for the overall development and flawless execution of Marketing, Advertising/Communication, Commercial and Brand Media and PR plans that deliver business targets. • Liaise with EMEA Marketing, Trade and R&D teams to ensure prompt delivery of agreed inputs for current and future initiatives.• Lead the development and execution of Customer and Channel amplification ideas aimed at winning with Customer; as well as executions that drive Strategic Revenue Management. • Coach, inspire and lead my cross-functional team - Brand, Commercial, Supply and Demand planning, Finance, Consumer Insights - to execute winning plans with excellence. Show less Key Achievement• Led the delivery of strategic plans to significantly grow oral B shares in Nigeria; and secured management support and incremental funding for it. Key Responsibilities• Overall responsibility and accountability for the profit and volume targets for Pampers, Oral B, Gillette and Vicks in Nigeria. • Delivering the vision & strategy for the current year and ongoing to win vs competition for all brands. • Strategic owner on cascading choices on key business drivers - trial and awareness, distribution, pricing, shelving and merchandising. • Gap closing plans across all brands by month and quarter.• Customer and Channel amplification ideas aimed at winning with Customer, Market planning and Strategy for all brands listed above • Strategic Revenue Management and Mix executions on brands listed above• Coach, Inspire and Motivate Category Managers Show less Key Achievements• Worked with the regional Facebook team to create the first-ever Social Media Marketing advert on Feature phones. Learnings were instrumental in launch across developing markets with low smart phone penetration. • Led the first-ever Branded Entertainment show to deliver incremental value worth over $400M; which has continued for over 4years.• Won the 2011 Country Manager’s Leadership Award for delivering the transitioning of media agencies within record timings and with zero regional guidance. Key Responsibilities• Determining key media strategy and deliverables needed to ensure delivery of annual Brand Marketing objectives and strategies. • Coach and lead the team (P&G and media agency) to develop and execute integrated brand awareness and media plans for all 7 brands across 5 West African countries.• Ensure effective Media Strategy, Planning, Implementation and Optimization; that results in delivery of set targets– brand awareness and costs savings .• Integrate Digital media into media mix; to drive increased awareness, consumer participation and win with consumers at Zero-Moment- Of-Truth Show less Key Achievement• Exceeded annual business target by 10% despite increased competitive activities and a limited brand budget.Key Responsibilities• Design and execute B2C brand and business building strategies that drive awareness of Vicks medicated lozenges, new customer acquisition and grow market share.• Work with communication agency and production team to develop and produce Point Of Sale Materials tied to marketing campaigns. • Manage annual brand budget to deliver agreed plans with best ROI. Show less Key Achievements• Led the strategic planning for the launch of Always Duo Packs across Nigeria and Ghana• Led the revamp of Always New Customer Acquisition Programs across Nigeria and Ghana; as well as packaging revamp across all Always skus in line with Mother Brand Architecture.Key responsibilities- Led the design and execution of all Integrated Marketing strategies and plans of the brand with the objective of growing brand awareness and growing market share.- Worked with EMEA Regional Marketing manager and local cross-functional teams to develop and execute market communication plans based on consumer insights.- Worked with communication/creative agency to develop advertising and communication materials for initiatives.- Ensured delivery of all agreed projects in accordance with project’s success criteria; and effective budget management spending in line with agreed plans Show less

  • Regional Marketing Manager Oral Care West and East Africa (Paste and Brushes)

    Aug 2016 - Jan 2017

  • Leave of Absence

    Oct 2015 - Jul 2016

  • Snr Marketing Manager and Commercial Leader, Babycare Nigeria

    Jul 2014 - Oct 2015

  • Commercial Leader - Babycare, Oral care and Shave care categories

    Jun 2014 - Aug 2014

  • Group Media Manager West Africa

    Aug 2010 - Jun 2014

  • Brand Manager, Personal Health Care Nigeria

    Jan 2010 - Jul 2010

  • Regional Sales Manager, Central Nigeria

    Jan 2007 - Dec 2009

  • Brand Manager, Feminine Care West Africa

    May 2005 - Dec 2006
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  Deluxe childbirth services

  Jan 2012 - Jan 2020

  Co - founder, managing partner

  After several failed attempts at entrepreneurship, Deluxe Childbirth Services became my first successful business, launched in addition to my full-time job at Procter and Gamble Nigeria. NOTE-I had P&G's permission to run this business as it did not conflict with the business or affect my job. As Founder, led the set-up, overall strategy of the firm, sales and marketing plans whilst ensuring strong performance (sales, profit and client satisfaction). Put in place systems, processes needed to ensure smooth running of the business without my limited physical presence being noticeable. Achievements- Birthed the Birth Tourism industry across Africa; and changed the culture of expectant parents lying at visa interviews about their pregnancy status. - Facilitated the birth of over 500 babies in the US the right way - no lies at visa interviews or point of entry, all bills paid and all visitors return back home. With all bills paid, this led to a capital inflow of at least 3.5Million USD into the US Economy.- Grow the business 7x in 3years to a $100k business. - Partnered with the United States Agency for International Development (USAID) and UNFPA to improve maternal care in the Internally Displaced People camps of Northern Nigeria. Show less

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  Uncommon woman movement

  Nov 2017 - now

  Founder

  My job at the Uncommon Woman Movement is to lovingly push women especially Career Women into the knowledge that they are made for MORE, guide them to identify this MORE and teach them step-by-step how to birth it either as a new purpose-inspired business, impact project or growth in their careers. Achievements- Via our Uncommon Woman University, we have taught over 3400 women as at end Sept 2022 to identify their first or next purpose-inspired business idea they can birth with their full-time jobs and a simple guide on how to launch it whilst growing in their careers. Show less

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  Mondelēz international

  Jan 2018 - Feb 2021

  Snr marketing manager, cocoa beverages wa and equity & innovation lead cocoa beverages mea

  Responsible for overall marketing strategy and delivery of Brand and Business results of the 3 brands within the category across West Africa (including Innovation, P&L management); whilst coaching multi-functional team to execute holistic marketing, advertising/communications, sales and public relations plans with excellence.Achievements• Led the Bournvita brand from years of decline to double digit growth in 12 months; making it one of the fastest growing Beverage business for Mondelēz MEA region.• Led the development and roll-out of a nation-wide bespoke program to drive demand generation of Bournvita across Nigeria amongst our target audience.• Led the Richoco brand in Ghana to deliver over 30% growth in a COVID year behind a campaign idea hinged on deep consumer insight and was executed across all consumer touch-points. Brand also won the Brand of the Year and Cocoa Beverage of the Year awards at the 2020 Ghana Cocoa Awards. Show less

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  Finca international

  Jun 2020 - now

  Non executive director

  FINCA, a leading global microfinance network with operations in 23 countries, is a catalyst for economic growth and financial inclusion for the poor. Via its loans, it offers small scale entrepreneurs especially women the opportunity to grow their businesses and improve their livelihood. I serve on the board of its Nigeria operations as well as Chair the Governance, Nominations and HR Committee

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  Chemical and allied products plc

  Feb 2021 - Oct 2024

  Responsible for growing the business, developing the strategic blueprint for the Commercial Function - Sales, Marketing and Customer service; and coach/drive the over 200-man team to achieve set commercial objectives.Achievements- Led and coached the team to more than double the business in first 23months on the job, coming from a historic 5-year CAGR of 5%

  • Commercial Director and Executive Director on the Board

    Apr 2022 - Oct 2024

  • Chief Commercial Officer

    Feb 2021 - Mar 2022
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  Global citizen

  Nov 2024 - now

  Managing director, africa

  Responsible for leading the implementation of Global Citizen’s strategy across Africa, including Move Afrika, a Global Citizen Experience.