Experience

• 

  Stormie brand

  Dec 2015 - Mar 2016

  Online marketing
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  Vietsourcing

  Apr 2016 - Jul 2016

  Office assistant
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  Umove travel & outdoor gear

  Oct 2016 - Oct 2017

  Marketing intern
• 

  Mạn spa

  Jun 2017 - Nov 2019

  Marketing executive
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  The oriental home medical care equipment co.,ltd

  Feb 2018 - Sept 2021

  BRAND MANAGEMENT- Be in charge of planning AOP 2021 for the Massager category by analyzing reports from the sales team, Kantar, Euromonitor & Google support team to identify SWOT and action plan, increased the revenue of Massager in 2019 by 30%- Lead a project to establish a new strategic category – Beauty Device - Responsible for brand strategy, including the setting of style guides, brand guidelines, brand vision, and value proposition for short as well as long termMARKETING RESEARCH- Analysis of sales forecasts, P&L, and relevant financials & reporting on product sales- Competitor and customer insights analysisPRODUCT INNOVATION- New product development: collaborate with cross-functional teams (suppliers, packaging, operations, and R&D) to research, design, develop and launch new product lines with facial cleansing devices and facial lifting devices - Lead a launching campaign for a new product line named Venus (skincare devices targeting the mainstream market). After one month of product launch, revenue exceeded KPIs by 200% Marketing activities- Planning and execution of all communications and media actions on all channels, including ATL, BTL, online and social media- Managing the budget for advertising and promotional items Show less - Assist senior marketing manager in planning and executing a campaign collaborating with Trung Quan idol in the music video “8 Lời nói dối của mẹ” in the season of filial piety that led to the highest ever sales volume of Maxcare massage chair in FY 2018-19- Successfully led the 360-degree campaign with Maxcare’s new brand identity that raised brand awareness by 10%- Cooperate closely with agencies and internal team to implement all BTL and ATL named: digital communication, PR, activation, sampling, promotion gifts, POSM,…- Lead an in-house team of 3 members for creative media production, including ideation, script writing, photo shooting, filming, and content management on social media channels and websites- Reach 25% average monthly increase in online sales via Facebook advertising and 15% via Google Adsense for Maxcare massagers Show less

  • Brand Manager

    Apr 2019 - Sept 2021

  • Digital Marketing Executive

    Feb 2018 - Apr 2019
• 

  Vinamilk

  Dec 2022 - now

  • Brand Manager

    Apr 2024 - now

  • Assistant Brand Manager

    Dec 2022 - Apr 2024