
Timeline
About me
Creative | Design | Marketing | Crafting Brand Stories Artfully
Education

Pakistan institute of fashion & design
2010 - 2014Bachelor of arts - ba fashion/apparel design
Ecole de la chambre syndicale de la couture parisienne
2013 - 2013Advance course fashion/apparel design
George brown college
2023 - 2024Postgraduate degree digital media marketingCourses:- Search Marketing (SEO & SEM)- Paid Media Marketing (Google & Meta Ads)- Fundamentals of Marketing- Database Marketing Strategies- Content Marketing- Applied Business Communication- Analytics for Digital Marketing- OMNI Channel Marketing- Owned Media Marketing- Social Media Marketing- Strategic Marketing Project

Humber college
2023 - 2023Digital marketing connections bridging program (access employment)
Experience

Shifa hassan studio
Mar 2016 - nowSmall business owner• Owner and Designer at a small business that retails both ready to wear and custom clothing.• Have made over 1000 sales across Canada through various channels incl. Direct Marketing, Exhibitions, Facebook Marketplace, Instagram, and Website.• Craft compelling content for social media resulting in increased followers and enhanced engagement.• Utilize Meta ads to drive engagement and increase brand visibility on Facebook and Instagram.• Craft SEO-relevant content for website blog to enhance online visibility and drive organic traffic.• Produce high-quality designs for marketing materials incl. social media and website elements.• Brainstorm ideas for product photography and organize photoshoots with a team of photographers, models, stylists & art directors.• Have built and nurtured long-lasting relationships with clients over the course of several years resulting in repeat business and referrals.• Coordinate and prioritize tasks, organized workflows, and allocated resources effectively to ensure successful completion of sales process.• Communicate effectively with team members and clients, ensuring clarity throughout the sales cycle. Show less

Ardene
Oct 2016 - Mar 2017Parttime sales associate• Worked collaboratively with a team of 5-8 associates to devise strategic upselling and cross-selling of women’s apparel and accessories based on customer’s tastes & interests.• Responsible for managing cash tills & daily audits throughout the shift.• Managed store layout and visual merchandising including mannequins and window displays.

Talbots
Mar 2017 - Dec 2017Client specialist• Provided apparel solutions to clients in a luxury retail environment by helping them pick the most suitable options from our seasonal lines, catering to their individual demands.• Maintained store inventory & worked closely with the sales team to develop strategies to achieve the sales targets.• Worked at developing an association with clients for a more personal shopping experience.
Licenses & Certifications
- View certificate

Google ads search certification
GoogleNov 2023 - View certificate

Digital marketing & e-commerce certificate
GoogleJan 2023
Volunteer Experience
Teaching Assistant
Issued by Pakistan Bait ul Mal on Dec 2014
Associated with Shifa Masood
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