Shifa Masood

Shifa masood

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location of Shifa MasoodGreater Toronto Area, Canada
Phone number of Shifa Masood+91 xxxx xxxxx
Followers of Shifa Masood215 followers
  • Timeline

    Current Company
    Mar 2016 - now

    Small Business Owner

    Shifa Hassan Studio
    Oct 2016 - Mar 2017

    Parttime Sales Associate

    Ardene
    Mar 2017 - Dec 2017

    Client Specialist

    Talbots
  • About me

    Creative | Design | Marketing | Crafting Brand Stories Artfully

  • Education

    • Pakistan institute of fashion & design

      2010 - 2014
      Bachelor of arts - ba fashion/apparel design
    • Ecole de la chambre syndicale de la couture parisienne

      2013 - 2013
      Advance course fashion/apparel design
    • George brown college

      2023 - 2024
      Postgraduate degree digital media marketing

      Courses:- Search Marketing (SEO & SEM)- Paid Media Marketing (Google & Meta Ads)- Fundamentals of Marketing- Database Marketing Strategies- Content Marketing- Applied Business Communication- Analytics for Digital Marketing- OMNI Channel Marketing- Owned Media Marketing- Social Media Marketing- Strategic Marketing Project

    • Humber college

      2023 - 2023
      Digital marketing connections bridging program (access employment)
  • Experience

    • Shifa hassan studio

      Mar 2016 - now
      Small business owner

      • Owner and Designer at a small business that retails both ready to wear and custom clothing.• Have made over 1000 sales across Canada through various channels incl. Direct Marketing, Exhibitions, Facebook Marketplace, Instagram, and Website.• Craft compelling content for social media resulting in increased followers and enhanced engagement.• Utilize Meta ads to drive engagement and increase brand visibility on Facebook and Instagram.• Craft SEO-relevant content for website blog to enhance online visibility and drive organic traffic.• Produce high-quality designs for marketing materials incl. social media and website elements.• Brainstorm ideas for product photography and organize photoshoots with a team of photographers, models, stylists & art directors.• Have built and nurtured long-lasting relationships with clients over the course of several years resulting in repeat business and referrals.• Coordinate and prioritize tasks, organized workflows, and allocated resources effectively to ensure successful completion of sales process.• Communicate effectively with team members and clients, ensuring clarity throughout the sales cycle. Show less

    • Ardene

      Oct 2016 - Mar 2017
      Parttime sales associate

      • Worked collaboratively with a team of 5-8 associates to devise strategic upselling and cross-selling of women’s apparel and accessories based on customer’s tastes & interests.• Responsible for managing cash tills & daily audits throughout the shift.• Managed store layout and visual merchandising including mannequins and window displays.

    • Talbots

      Mar 2017 - Dec 2017
      Client specialist

      • Provided apparel solutions to clients in a luxury retail environment by helping them pick the most suitable options from our seasonal lines, catering to their individual demands.• Maintained store inventory & worked closely with the sales team to develop strategies to achieve the sales targets.• Worked at developing an association with clients for a more personal shopping experience.

  • Licenses & Certifications

  • Volunteer Experience

    • Teaching Assistant

      Issued by Pakistan Bait ul Mal on Dec 2014
      Pakistan Bait ul MalAssociated with Shifa Masood