Rachel Cali

Experience

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  Folger Shakespeare Library

  Aug 2009 - Sept 2009

  Education Department Intern

  Wrote educational materials, edited documents, built props, assisted stage management of Bill's Buddies, organized schedules, organized materials, assisted with mailings

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  Folger Shakespeare Library

  Jun 2010 - Jul 2010

  Education Department Intern

  Wrote educational materials, edited documents, built props, assisted stage management of Bill's Buddies, organized schedules, organized materials, assisted with mailings

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  AT&T

  Jun 2010 - Jul 2010

  Public Policy Intern

  Researched public policy issues and prepared executive summaries. Areas of research included: Children's Online Privacy Protection Act (COPPA), cell phone usage in small business development by women in the developing world

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  Folger Shakespeare Library

  Aug 2011 - Sept 2011

  Stage Manager -- Bill's Buddies

  Responsible for smooth running of rehearsals for Bill's Buddies: managed script, props, people, time for educational theatre production

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  Spoon Magazine

  Mar 2012 - Jun 2012

  Writer

  Writer for student food magazine, and member of first writing teamWrote Student Spotlight feature and recipes

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  Resolute Consulting LLC

  Sept 2012 - Jul 2013

  Account Executive

  Public affairs, writing, research, project management and social media for startups

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  Self-Employed

  Aug 2013 - Jun 2015

  Writer, Editor and Researcher
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  Montgomery College

  Sept 2014 - May 2015

  Chemistry Learning Assistant/Chemistry Tutor

  Learning Assistant in Principles of Chemistry I class during the fall semester - conducted exam review sessions for students, assisted in lab introductions and provided student guidance in lab and lecture sessionsTutor for Introductory Chemistry, Principles of Chemistry I & II and General Chemistry for Engineers during the spring semester - tutored students both privately and through the Montgomery College Math and Science Center

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  Prosper Strategies

  Jun 2015 - Jun 2022

  Prosper Strategies is a strategic advisory equipped to help nonprofits tackle the world's most pressing problems through marketing, strategic planning, fundraising and more.❖ Created and executed marketing, fundraising, and brand strategies❖ Conducted marketing audits for national, regional and local nonprofits❖ Created and managed digital ad campaigns (Google Ads, YouTube ads, social media ads)❖ Analyzed and reported on campaign metrics and OKRs❖ Collected and synthesized internal and external stakeholder input through surveys, interviews and focus groups to inform marketing and communications strategies❖ Crafted brand and campaign messaging for nonprofit organizations❖ Created and managed execution of media relations plans, with coverage in outlets including the Associated Press, Chicago Sun-Times (front page), Wall Street Journal, ABC7 and more ❖ Led marketing brainstorming sessions and workshops with client teams❖ Wrote and edited digital and print materials for clients across a wide range of fields ❖ Led project management and budget management across clients❖ Managed account team and contractors on retainer and project-based clients❖ Crafted nonprofit brand launch strategies❖ Onboarded new employees, mentored junior employees and conducted team reviews❖ In collaboration with leadership team: vetted job applicants, reviewed writing tests, conducted interviews, recommended candidates ❖ Managed intern program❖ Managed contractors and vendors, including drafting contracts and managing invoices❖ Drafted client contracts❖ Wrote copy for clients in areas including senior services, real estate, human services and tech Show less

  • Director of Operations

    Mar 2019 - Jun 2022

  • Senior Associate - Operations

    Aug 2018 - Mar 2019

  • Senior Account Executive

    Jan 2017 - Aug 2018

  • Account Executive

    Nov 2015 - Jan 2017

  • Associate Account Executive

    Jun 2015 - Nov 2015
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  Cali-Xie Marketing Analytics

  Jan 2023 - now

  Chief Executive Officer

  Cali-Xie Analytics can help you unlock the secrets hiding in your data.Inquire about: ❖ Customer, employee and donor surveys❖ Marketing audits❖ Marketing strategies❖ Advertising analytics❖ Web analytics ❖ Email performance analysis❖ Data visualizations