
Timeline
About me
Marketing strategy, research, analytics and advising
Education

British american drama academy (london)
2010 - 2010Shakespeare program
Walt whitman high school
2004 - 2008Activities and Societies: Chamber Choir, Shakespeare Club Co-President, Shakespeare Club, Fall 2006-Spring 2008Directed and Produced The Taming of the Shrew, Spring 2008Co-President of Shakespeare Festival, Spring 2007

Northwestern university
2008 - 2012Bachelor of arts (ba) performance studies cum laudeDirected, Produced, Costume Designed The Duchess of Malfi, Spring 2011Directed Sinister (new work), Winter 2011Directed Concave Camel Humps and Crustless Bread (new work), Winter 2010Directed Twelfth Night, Winter 2009

Montgomery college
2013 - 2015Chemistry, biology and physics coursework
Experience

Folger shakespeare library
Aug 2009 - Sept 2009Education department internWrote educational materials, edited documents, built props, assisted stage management of Bill's Buddies, organized schedules, organized materials, assisted with mailings

Folger shakespeare library
Jun 2010 - Jul 2010Education department internWrote educational materials, edited documents, built props, assisted stage management of Bill's Buddies, organized schedules, organized materials, assisted with mailings

At&t
Jun 2010 - Jul 2010Public policy internResearched public policy issues and prepared executive summaries. Areas of research included: Children's Online Privacy Protection Act (COPPA), cell phone usage in small business development by women in the developing world

Folger shakespeare library
Aug 2011 - Sept 2011Stage manager -- bill's buddiesResponsible for smooth running of rehearsals for Bill's Buddies: managed script, props, people, time for educational theatre production

Spoon magazine
Mar 2012 - Jun 2012WriterWriter for student food magazine, and member of first writing teamWrote Student Spotlight feature and recipes

Resolute consulting llc
Sept 2012 - Jul 2013Account executivePublic affairs, writing, research, project management and social media for startups

Self-employed
Aug 2013 - Jun 2015Writer, editor and researcher
Montgomery college
Sept 2014 - May 2015Chemistry learning assistant/chemistry tutorLearning Assistant in Principles of Chemistry I class during the fall semester - conducted exam review sessions for students, assisted in lab introductions and provided student guidance in lab and lecture sessionsTutor for Introductory Chemistry, Principles of Chemistry I & II and General Chemistry for Engineers during the spring semester - tutored students both privately and through the Montgomery College Math and Science Center

Prosper strategies
Jun 2015 - Jun 2022Prosper Strategies is a strategic advisory equipped to help nonprofits tackle the world's most pressing problems through marketing, strategic planning, fundraising and more.❖ Created and executed marketing, fundraising, and brand strategies❖ Conducted marketing audits for national, regional and local nonprofits❖ Created and managed digital ad campaigns (Google Ads, YouTube ads, social media ads)❖ Analyzed and reported on campaign metrics and OKRs❖ Collected and synthesized internal and external stakeholder input through surveys, interviews and focus groups to inform marketing and communications strategies❖ Crafted brand and campaign messaging for nonprofit organizations❖ Created and managed execution of media relations plans, with coverage in outlets including the Associated Press, Chicago Sun-Times (front page), Wall Street Journal, ABC7 and more ❖ Led marketing brainstorming sessions and workshops with client teams❖ Wrote and edited digital and print materials for clients across a wide range of fields ❖ Led project management and budget management across clients❖ Managed account team and contractors on retainer and project-based clients❖ Crafted nonprofit brand launch strategies❖ Onboarded new employees, mentored junior employees and conducted team reviews❖ In collaboration with leadership team: vetted job applicants, reviewed writing tests, conducted interviews, recommended candidates ❖ Managed intern program❖ Managed contractors and vendors, including drafting contracts and managing invoices❖ Drafted client contracts❖ Wrote copy for clients in areas including senior services, real estate, human services and tech Show less
Director of Operations
Mar 2019 - Jun 2022Senior Associate - Operations
Aug 2018 - Mar 2019Senior Account Executive
Jan 2017 - Aug 2018Account Executive
Nov 2015 - Jan 2017Associate Account Executive
Jun 2015 - Nov 2015

Cali-xie marketing analytics
Jan 2023 - nowChief executive officerCali-Xie Analytics can help you unlock the secrets hiding in your data.Inquire about: ❖ Customer, employee and donor surveys❖ Marketing audits❖ Marketing strategies❖ Advertising analytics❖ Web analytics ❖ Email performance analysis❖ Data visualizations
Licenses & Certifications

Google adwords certified
Google
Honors & Awards
- Awarded to Rachel CaliUndergraduate Honors Thesis Northwestern University Department of Performance Studies Jun 2012 "Surviving Revenge Tragedy: Adapting The Duchess of Malfi for a Modern Audience"
- Awarded to Rachel CaliCharlotte Lee Memorial Award Northwestern University Department of Performance Studies Jun 2011
- Awarded to Rachel CaliBook Award Northwestern University Department of Performance Studies Jun 2010
Volunteer Experience
Social Media Volunteer - Baltimore FARE Walk 2014, 2015
Issued by Food Allergy Research & Education on Mar 2014
Associated with Rachel Cali
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