Experience

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  Kraft foods

  May 2000 - Mar 2010

  Achievements:✅ 56% growth of KA responsible to me ✅ 75% KA chain had agreed to standard 2009 in assortment, layout ✅ Developing of KA team to upper level ✅ Commercial policy ( T&C) development and implementation✅ Direct Delivery policy creation and implementation Achievements: ✅ Creation of a strong team in Belarus✅ New sales and T&C system implementation ✅ Creation of KA team✅ To start with sales Korona brand in Byelorussia✅ Commercial policy development and implementation✅ Growth value share ( chips – from 4 to 13 % , tablets – from 9 to 18 %)✅ Growth turnover 6 times ( for 2,5 year ) ✅ Open legal entity Some achievements:✅ Total distribution and domination during Seasonal sales in Kyiv✅ Growth coverage of kiosks from 300 to 550 ( turnover twice )✅ Sales growth – 45%✅ Growth coverage on 35% ( mainly kiosks, open market and small grocery in Lviv district ) ✅ A new distributor✅ Professional sales ( Sales Supervisor ) team✅ Sales growth – 45%

  • Key Account Business Development manager

    Feb 2008 - Mar 2010

  • National Sales Manager (Country Manager) Belorus

    Sept 2005 - Feb 2008

  • Different Roles in Sales (Area Sales Manager, Area Sales Supervisor)

    May 2000 - Sept 2005
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  Kimberly-clark

  Apr 2010 - Feb 2013

  Bussines director

  Achievements:✅ Creation of a strong sales and Brand and Trade Marketing team ✅ New sales and Terms & Conditions system implementation ✅ Creation of KA principles including promo menu ✅ Launched Tier 5 sales Ukraine ✅ In cooperation with marketing create and implement advertising company for baby care category (summer program for Little walker and with the celebrity for Ultra comfort)✅ Medical Representative program implementation at 8 biggest cities ✅ Commercial policy development and implementation✅ Growth value share (feminine care – from 13,4 % to 16,9% , pads – from 6,9 to 9,7 %, liners from 16,9% to 20,4% )✅ Growth volume share in BCC from 15,1% to 18,7% in a year ✅ Growth average WD for TOP10 SKU ( Baby care 41,4% to 48,2%, Fem care 37,8% to 50,3% )✅ Growth 2010 turnover + 12% , YTY growth 2011/2010 +23% ✅ YTY growth 2012/2011 + 27%✅Create and implement route to market model with the pricing model Show less

• 

  Sandoz

  Jul 2013 - Jan 2019

  Responsibilities: ➡️Leading, motivation and development of full Country organization: RX OTC (marketing, sales,) trade marketing, KAMs , RCC, Medical , Finance, SC, Customer Service, HR , Purchasing, Compliance ➡️ Identifying and implementation strategy for OTC portfolio, Key Account strategy Country ➡️ Full P&L responsibility ➡️ Manage and control the company's business activities, planning, oversee, prioritize, and review workflow while providing guidance to team members with the aim to meet deadlines and maximize the company efficiencyAchievements:✅ Successful implementation of Strategy for market ✅Grow MS at Retail market in volume and value during the crisis and after the crisis period. Sandoz Kz move from #9 on MAT Aug16 to #5 on MAT Aug18 (retail market ) ✅ Successful operation with Topline and OPINc at P&L (over TGT )✅ Build Medical Department✅ Building strong Sandoz executive team during crisis 15-16 years✅ New T&C system implementation, Build Supply Chain function✅ Implement as system cooperation with Distributors on retail and tender. Built tender business and achieve 600% growth on Bio and AirFluSal✅ Creation of KA principals, Trade marketing strategy, including Promo menu ✅ Extend Med Reps program implementation for OTC and RX ✅ Pharmacists educational system implementation✅ Strong program KOLs support ✅ Growth value share for all promoted Brands at RX and OTC ✅ Win back Linex MS volume ✅ Win in AntiInfective tripled AirFlusal tender Business ✅ Growth Sandoz to 5th position (from 9th) on retail market in a 2 years ( 3,3% ; +0,15%)17 vs. 15 ✅ Grew Coverage from 1600 to 3700 PHs (total universe 5000)✅ Build cooperation with 98 KAs (represent 55% of the market ) Show less Achievements: ✅ Creation of a strong Brand Managers , FLMs and KAMs team ✅ New T&C system implementation ✅ Creation of KA principals, Trade marketing strategy including Promo menu ✅ Create and implement strategy for Digital communication ✅ Build and implement Brand Strategy (Consumer and HCPs communication)✅ Pharma Reps program implementation in Ukraine (OTC and RX products) ✅ Pharmacists educational system implementation✅ Strong program KOLs support for OTC TOP 3 Brands ✅ Growth value share (ACC– to 14,8% , +1,8% ( LY +1,9% ) MS ; SOV N1 -24%)✅Exoderil – to 40,4% , +12,2% ( LY + 2,2% ) ; SOV N1 – 49% ✅Win back Linex MS volume - to 36,9% ,( +0%vs LY ,+4% vs April ; SOV N1 – 57,3% )✅Growth Sandoz OTC to 5th position (from 7th ) on market in a 2 years (3,3% ; +0,15%) MQT Jul15 vs. MQT Jul13 ✅ Growth SOV PHs to N2 on mkt ( 7,06% ,+ 107%) , SOV Doctors ( 3,67% , +204% ) MQT15 vs. PY ✅ Grew Coverage from 4600 to 6700 PHs plus 2900 by PhReps (total universe 18000 )✅ Build cooperation with 198 KAs (represent 65% of market) Show less

  • Country Head Kazakhstan

    Dec 2015 - Jan 2019

  • OTC Business Unit Head

    Jul 2013 - Dec 2015
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  Pharmaceutical firm darnitsa

  Jun 2020 - Oct 2021

  Director of marketing and sales

  Responsibilities:➡️ Responsible for the full scope of Marketing and Sales. ➡️ Managing all commercial departments: RX, OTC, CBG (marketing, sales,) marketing Communications, retail KAMs, Hospital (incl state tender) relations department, distributors relations department, export sales ➡️Identifying and implementation strategy for Darnitsa portfolio, new consumer strategy ➡️ Full P&L responsibility ➡️ Plan and manage the organizational activities to achieve the agreed targets (top and bottom line)➡️ Manage and control the company's business activities, planning, oversee, prioritize, and review workflow while providing guidance to team members with the aim to meet deadlines and maximize the company efficiency➡️ Encourage teamwork through communication, objectives and cooperation➡️ Follow-up of the performance compared to market, business plans and budgetsAchievements:✅ Successful development and implementation of Strategy for RX and CBG ✅Reshape and implement Consumer communication Strategy ✅ Create and agree with Board Portfolio Strategy✅ Grow MS at Retail market in volume and value. Darnitsa move from #4 to #2 on MAT Sep21 ( retail market) ✅ Successful operation with Topline and EBITDA at P&L (over TGT )✅ Build Marketing Communication ✅ Extend Med Reps program implementation for OTC and RX ✅ Strong program KOLs support ✅ Powering TV and digital cooperation to achieve strong results on main OTC products ✅ Growth value share ✅ Win Citramon MS in value , N1 posion (over Spasmolgon )✅ Build cooperation with 171 KAs (represent 85% of the market ) Show less

• 

  Sewing production

  Mar 2022 - May 2023

  Owner

  Sewing production ( military equipment)

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  Pro.med.cs

  Jan 2024 - now

  Affiliaties operations director cee and cau

  Key responsibilities: in charge of Affiliates in Central Eastern Europe, Central Asia and Ukraine