Janice Chia

Experience

• 

  Li & Lu

  May 2014 - Sept 2017

  Senior Digital Executive

  • Management of E-Commerce site• Planning and execution of campaigns• Creating content for Social Media• Oversee flow of digital operations and online details• Accountable for inventory

• 

  Truegenics Pte. Ltd.

  Oct 2017 - Nov 2018

  Digital Marketing Executive

  • Taking charge of Email marketing and SEO/ SEM/ YouTube• Planning of media buying• Track, report and analyze website analytics and performance• Project monthly budgeting of advertising expenditure and ROI• Craft, execute, analyze and manage paid advertising campaigns• Split testing of campaigns• Usage of Google Adwords, Google Analytics, Google Keyword Planner as well as other SEO tools

• 

  Ed&c

  Jan 2019 - Jun 2019

  Digital Specialist

  • Strategizing the digital and social media plans for marketing campaigns• Developing digital strategies and consumer journeys• Usage of analytics to measure the effectiveness of campaigns

• 

  Compass Group

  Jul 2019 - Jul 2021

  Business Development Executive

  • Analyzing of tenders to identify opportunities, priorities and needs• Campaigned in strategy meetings with department heads to remodel and revitalize solutions • Oversee and enforced proposal milestones• Communicated and collaborated cross-functionally and regionally• Contributing to the R&D team to propose new solutions and concepts

• 

  Clozette Group

  Jun 2021 - Jun 2023

  Integrated Solutions Strategist

  • Strategizing the tailoring of brand narratives and directions• Formulating of brand marketing and communication strategy that informs effectively• Campaign Manager for an IMDA Program• Chaired the restructuring of the brand's corporate assets to align with business objectives• Initiated and implemented internal work processes and regional learning materials to streamline processes• Managing of B2B engagement plans and corporate social media• Responsible for the management of corporate social media channels Show less

• 

  IMDA

  Jul 2023 - now

  Assistant Manager